Thursday, May 10, 2007

Location, Location, Location

In the retail business they say it is all Location, Location, Location. The same is true when you are trying to build a network of professionals contacts that can and will refer you business.

McDonald's and Starbuck's spend millions of dollars researching the best locations to open their stores. They are so good at selecting excellent locations, that other retailers often just select store fronts that are next door. They know that their dedication to high traffic areas will translate to more business for everyone in the shopping center.

People often wonder how to get started networking. It is all about location. In this case it is not about a physical location, but rather, discovering where the people you want to meet are going to be...and then putting yourself at the same events.

If you want to get to know people in a specific industry, you need to discover what events, conferences, conventions and seminars they attend. Then sign up and be there.

You cannot build a network without investing the time to be around other people.

Additionally, if you know some people who are very well connected in your business community, find out what organizations they belong to...and join those groups. If the top networkers are participating, you can be sure that the events are worth your time.

Survey the location of those you want to know and make sure you commit yourself to being there.

Have A Great Day.


*****The location of my new book, The ABC's of Networking, is at

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