Tuesday, April 10, 2007

Word of Mouth and Networking

This morning Scott Ingram of NetworkInAustin.com and I were the presenters at the Greater Austin Chamber of Commerce "Breakfast Club Meeting". Over 80 people participated in this interactive facilitated networking discussion at Casa Chapala Restaurant (3010 Anderson Lane, Austin, TX).

Great time had by all.

We spoke about the importance of "Word of Mouth" in your personal networking and marketing efforts. Scott said, "Talk is cheap, unless you want people to be talking about YOU!"

Every person then shared experiences of great experiences they have had with companies with others at their table. Followed by stories about their own business - and why it is phenomenal. The passion that the participants had in their voices rang loud and clear.

Quoting from the Word of Mouth Marketing Association website, we reminded everyone that the voice of the customer is the best advocate that a company can have. It is honest, unadulterated and pure communication.

Buzz about a product, service or person does not happen by accident. Plan for your word of mouth. You need to give people unique and exciting things to talk about. Nobody will talk about a bank that just has a drive through (so what, everyone does). But when the teller at my local bank sends candy suckers out the the kids every time....that is worth a mention!

I have to praise the restaurant owner and his team. The food was delicious, and they were friendly and helpful. If you live in Austin, I want to give my "Word of Blog" endorsement for Casa Chapala!

Have A Great Day.


1 comment:

Liz said...

Great point! Word of mouth is the best kind of marketing there is. Sounds like a great event.