Sunday, June 06, 2010

Press Release - Some Assembly Required: A Networking Guide for Graduates

New Year Publishing Releases Networking Book for New Graduates Danville, CA

New Year Publishing has announced the release of its most recent book from its business division, Some Assembly Required: A Networking Guide for Graduates. This informative introduction to networking was co-authored by marketing, sales and networking experts Anne Brown and Thom Singer.

Some Assembly Required: A Networking Guide for Graduates is a practical guide packed with useful tips, creative techniques and real-world stories that are relevant for people just starting out in the job market today. There are many misperceptions about the value of networking among college graduates. They range from “networking is a waste of time” to “networking is only for people in sales” to “no one is interested in hearing what I have to say at networking events so why bother”? Though it’s no mystery why graduates are feeling discouraged these days, networking can help them land their first job faster than by using traditional, old-school job search methods.

"Our goal is to encourage new grads who are not active networkers to make it a part of their lives, and to help those who do network become even more effective," says Brown. “The book is both a tutorial and resource, so that readers not only learn how to network, but where to start."

Some Assembly Required: A Networking Guide for Graduates provides insight on The Hidden Job Market, how to work a room so it doesn’t feel like work, goal setting, dressing for success, the difference between visibility and credibility, and personal branding. The book includes an entire chapter of real-life networking foibles, which will make the reader laugh until they cry.

Brown felt that that a networking book specifically focused on new graduates was needed. "The economy is making the job search hard for everyone and those without much solid work experience find it the hardest of all," explains Brown. "There are many places new grads can go for support and for networking, places that just haven’t occurred to them; this book makes the search for them that much easier."

"It’s been a long time since I graduated from college," Singer says. "Anne knows exactly how job search techniques have changed, and this book has fresh ideas for even the class valedictorian."

Some Assembly Required: A Networking Guide for Graduates is the eighth book from award-winning speaker Thom Singer, and the fourth book in his Some Assembly Required series. Anne Brown is the founder of the popular web site for college graduates making the transition from college to career. Anne received her BA from Michigan State University and her MBA from Loyola University in Chicago. She holds the designation of Executive Scholar from the Kellogg School of Management at Northwestern University. Like Singer’s other books, this book is based on the premise that people prefer to hire and do business with those they know, like and trust.

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