There are many opinions about how to best utilize social media tools in your personal and professional lives. I maintain that you have to explore and learn, but in the end do what works for you.
You will find plenty of "experts" who are sure that their way is the only way.... but there are many paths to building your online reputation and cultivating friendships.
My personal policy for whom I link with on LinkedIn and Facebook is "The Coffee, Meal or Beer Rule". I have spoken about this for years, but decided to re-post the concept after a recent conversation at a business marketing conference.
Simply stated, I do not link to people on LinkedIn and Facebook whom I have not interacted with personally. On Twitter, Google+ and other sites I have different policies, but too many strangers in my LinkedIn and Facebook stream can cloud the value I receive from being engaged in the first place.
Having read someone's blog, heard about their reputation or briefly meting them at a conference may or many not mean there is a foundation for a relationship. Thus I established the benchmark of sitting with them for "coffee, meal or beer". A conversation that lasts 45 minutes establishes a baseline for a minimum level of contact before the online link is made. I also have "digital equivalent" options such as phone calls, Skype conversations or Google+ Hang Outs.... as in today's online world our relationships can certainly grow via virtual meetings.
Not every one of my contacts originally met this criteria, but a majority of those in my LinkedIn and Facebook lists are those with whom I have had a substantial initial conversation. A few got in before I established the policy, and I often make exceptions for meeting professionals and recruiters whose industries practices are to utilize LinkedIn as a way to reach out to people they may wish to do business with in the future.
There are those who disagree with my policy and believe one gains more from linking to everyone, but this has served me well. When I get a request, I will often ask for a personal meeting or a call. If the person reaching out cannot make the time for a chat, I am not sure why they want the connection at all.
My advice to others is to have a policy (even if it is different from mine), and then to be respectful of others who use these tools in different ways! (Lack of respect for those with differing opinions is an epidemic online, and we must get beyond that!).
A business development focused lawyer I met several years ago sends out a daily email to his friends and colleagues with ideas, questions, observations and other positive pontifications.
He queried recently about the usefulness of LinkedIn and it was forwarded to me by another attorney.
"I’ve received very little feedback about LinkedIn, and no glowing recommendations for how to use LinkedIn effectively. I am on LinkedIn and I have joined several groups. I get updates of posts from the groups to my email account here at Blanchard Walker, but only a weekly update of statuses. If I stay logged on to LinkedIn, the screen never changes - no instant updates or “wall” like Facebook.
"I, and from your feedback I discern many of you, joined LinkedIn thinking it might be a “professional” type of Facebook. So far, it is tedious and unproductive. I tend to log on infrequently, and the more I log on, the more I wonder why I bother.
"Any of you have success stories about LinkedIn?"
I promptly responded to with my two cents:
“I have some strong beliefs about the use of social media (not just for lawyers)..... and find it a powerful tool. The key thing to remember is that it is not a magic bullet. LinkedIn is different from Facebook and Twitter, but the three are lumped together in the press and by ‘gurus’ who are making a lot of money off the subject.
“LinkedIn is not so much about you getting inbound business as it is a way for you and others to discover basic professional information about each other. You should assume that EVERY client and prospect goes to your LinkedIn profile before calling you or meeting with you. It is an easy way to scan someone's resume / CV. You should be doing this too.
“A partner in a law firm that was considering hiring me to speak at their partner retreat scanned my profile and found I went to college at San Diego State. He had gone there for one year, too. It was not on his profile, so I could never have known this... but he opened our conversation with this similar point of interest. We talked for 15 minutes about San Diego and this helped us quickly find a common bond. Wammo... I got the gig.
“Make sure your profile looks like you know how to use LinkedIn. Imagine you were interviewing a potential vendor who told you ‘Oh, I don't use email or cell phones in business.... as I don't "get" it and they don't really matter to me!’ Would you hire them or think they are out of touch? Yet I talk to lawyers (especially those over 50 years old) all the time who pooh-pooh social media. But if these tools are important to your clients, they had better be important to YOU!
“My take is that these social media tools are here to stay, and are growing in use,.... thus lawyers must both understand them, and have an active presence on social media. Waiting to see if this is all just a fad is not a smart idea at this point.
“At the same time, they do not replace human to human connections. Law is a relationship business, and remembering that on the other side of a social media connection is a real person is paramount to success."
I consult with lawyers and other business professionals on the best way to maximize LinkedIn. I am often surprised at how many executives are still baffled by how to best use this as a legitimate tool.
2. Post the following on Twitter: "I want to win the bundle of 8 books from @thomsinger- http://tinyurl.com/thomsbooks#thomsinger” (maximum 2 entries per day via tweets)
4. In status updates mentioning this giveaway on Thom Singer – Professional Speaker and Author Facebook page, post a comment (be fun and creative about your interest in the books!)
Valid entries require that you follow @thomsinger on Twitter and Like “Thom Singer – Professional Speaker and Author" on Facebook and that you make the applicable posts as directed.
One random winner will be selected on January 1, 2011 from entries submitted on Twitter.
The winner will need to provide their name, U.S. mailing address, email address in order to facilitate delivery of the book.
The winner will also need to provide their Facebook name so that we can confirm that a Facebook comment was made in accordance with the rules.
If the random winner cannot provide required information within five days, then they will be disqualified and a different winner will be selected.
While we appreciate everyone who is interested in the book, this contest is only open to U.S. residents at this time.
I have attended almost every TEXCHANGEmeeting in Austin over the last nine years. Yes, I have missed a few, but I was part of the founding board, served as president of the chapter, and have continued on the advisory board of this great group that has made a big impact on Austin's Tech Community. Thus, I can say with authority that this week's meeting featuring best-selling author Gary Vaynerchuk was among THE BEST nights in the history of the organization.
Gary is nationally recognized as a passionate speaker and a person who does not just pontificate about entrepreneurship, social media, and success, .... he lives it!
Over 170 Austin area entrepreneurs and other professionals filled the AT&T Center to listen to Gary share his observations about the continued growth of social media and the effects on marketing.
Gary's background speaks for itself, as he grew his family's liquor store from $4 million to $60 million via his early recognition of how the internet was going to change how we all lived and shopped. He believes the changes are still coming, and is shocked when he consults with companies who have still not realized that the world is undergoing the biggest culture shift ever. Meanwhile more dollars are available, and many companies are not taking the action to win more customers via social online interactions. The realities of the new age are being underestimated and he is driven to help businesses find their way.
However, with all the changes in the interconnected online world, there is a push backward toward old fashioned small town values. Gary stated that our grandparents are better suited to win in the future than many of the younger generations because they understand these basic premises of the personal touch and caring about the customer. (Gary is obsessed with the concept of "Giving a Fuck", as those who really care will win in the long run!!!).
Information is being generated at unprecedented speed and there is a lot more "noise" out there.... thus marketing is about to get really hard. Those who think they can keep marketing the same way are in for a rough road. Google TV will displace the estimated numbers of Neilsen Ratings, and thus show exact numbers of eyeballs viewing any given show (which might not be as many viewers as many people think!). Additionally, when people watch television or read newspapers they now do it with their hands on laptops, cell phones, and other distractions that keep them from viewing the mass media with the attention they did just 10 years ago.
Gary's next book (due out in March 2011) is called "The Thank You Economy" and will focus on his mantra that Brands that out-care their competitors will win in the long run: Manners, birthday wishes, thank you notes, and responding to customers online (think Twitter) comments directly (not ignoring them) are what will have the biggest impact. He challenged the audience that if someone at their table in the dinning room began randomly discussing their company they would join the conversation.... then why in the hell do they NOT do this online? To executives who say "My clients are not there... or don't care" about social media, he says..."NOT YET!".
Vaynerchuk thinks everyone should be layering social media into their marketing plans, TODAY. Even if they are not ready to abandon their traditional marketing, advertising, PR, etc... they need to be moving with social media and not ignoring the coming waves.
Ten years ago if you were talking to your friend about Bud Light while watching TV at home and your doorbell rang with a Budweiser rep on the porch you would have freaked out. Yet today if you Tweet about your Bud Light you expect the company to respond (if necessary or appropriate). Companies must be monitoring the chatter online (and responding) or they are making a huge mistake. ***Take note, if your competitors are listening they might be discovering ways to respond to customer online discussions and win the business.
It is necessary to create a dialogue and build a true relationship in this new world. People are being re-trained in society to expect this type of interaction. As the younger generations have adopted Facebook (and other technology platforms), they have pulled their parents and grandparents in at adoption rates never before seen. The reason the "over-sixty-crowd" is the fastest growing segment on Facebook is this is they way they keep up and communicate with their grand kids.
Those small town values are what make you stand out. He used the example of a "Baker's Dozen" -- pointing out of how the baker in a small town cared about his customers,.... enough to toss in an extra donut. Yet he questioned if we went to Whole Foods and picked up 13 donuts, would they only charge us for 12??? (The answer was "NO").
I have spent the better part of a decade watching and learning from speakers. Long before I became a professional speaker, I studied how some experts can impact an audience and inspire the soul of those who are listening to their presentation (while others fall flat). I observe every reaction from the audience and judge their connection to the speaker. Often it is polite, but not engaged. Gary had them from "hello". He is a pro!
He took Q&A from the audience for over 20 minutes, making extra sure that his answers satisfied the desires of those asking the questions. Then stayed and talked to everyone who wanted one-on-one time for nearly 90 minutes. He was genuinely interested in all he encountered and his passion for people and helping others find their own path to success was evident in the attention he gave to each individual.
The night was a "TOUCHDOWN". (I would have said "HOME RUN", but Gary Vaynerchuk would one day like to own the New York Jets!).
More and more people are feeling slutty when linking to strangers on LinkedIn and Facebook. As they mature in their use of social media they are realizing that links without the love, while fun, can just leave everyone with little to show for their connections.
Additionally, social media does not scale to the whole world. Eventually if you have too many contacts it just becomes noise. The people who you do know, like and trust become lost in a sea of status updates from random people who are rambling about things that do not matter.
At the "Social Media Day Tech Karaoke" event the I joined a conversation with two highly known and respected members of the community. They were talking about my "Coffee / Meal / Beer Rule" for accepting connections on Facebook and LinkedIn(I only link to people in those two social media communities with whom I have had a real conversation. There are exceptions, as there are other ways to get to know someone, but I do not link upon the first meeting). One of them had gotten so many strangers into his social media world that he was finding it necessary to "cut back". He was dumping the strangers.
Interestingly, that same person had sent me a LinkedInrequest the night we met over a year ago. I never accepted it. However, over the 12 months I have seen him in person and online several times and I have grown to know and respect him. Thus, I was ready to accept the link. Meanwhile, he is dropping all the others who he did not develop a mutual understanding over the past two years. He agreed that while he did not originally see the power of a social media linking policy, he is now creating one of his own that will be similar to the "Coffee / Meal / Beer Rule".
When social media was new many users were horny to use it to connect to anyone. While there are some who will forever argue in favor of their orgy of useless contacts, all they are creating is a Phone Book. Sure you have names and contact information, but so what? You would not pick up a Phone Book and randomly begin dialing people to talk and calling them your "Friends", why is a link to a stranger any different?
Contrary to what some believe social media was never about numbers, it has always been about relationships. While the tools we use to communicate have changed, how we are wired as human beings and relate to others is not different. We long for connection, but it must be based on real emotions, not bits, bites and links.
Get past the lust to link to as anyone and everyone. Nothing beats a relationship. Keep it real.
Should you link to everyone on social media sites. Is a link to a stranger any better than having a phone book? Is a foundation of a relationship even necessary to call someone a "friend" on the internet?
Having a linking policy for LinkedIn and Facebook is a good idea.
While speaking at a luncheon, with an audience of small business owners, the discussion moved to the importance of social media. I was talking about having a strong internet presence and utilizing all the tools that are available to help promote their companies via the internet and mobile. It is important that everyone be aware how their clients, prospects, vendors and competitors are using the variety of tools available in cyberspace and beyond.
I had just spent five days at the South by Southwest (SXSW) Interactive Conference with 14,000 heavy social media users. While being emerged in the epicenter of social media, it seemed that the whole world lived in online and mobile social communities (Four Square and Gowalla were the darlings of SXSW --- Don't know what they are? Seems there are constantly new things we need to learn about).
But the truth is that many people are still on the sidelines when it comes to social media. Some think that it is a fad whose tentacles do not reach into their industry. Social media is NOT a fad!
Hands went up in the audience and there were abundant questions about LinkedIn, Facebook, Blogging, etc.... Then one professional raised his hand and said, with trepidation, "Do I have to use Twitter?"
No. You do not have to use Twitter. You do not have to use any tools (I would assume you don't HAVE to use a telephone if you don't want to), but some tools will make you more productive and help you expand your personal and professional brand. The realities are that for many, Twitter has no impact on their world. Their clients, prospects, employees, and others in their orbit are not on Twitter.
But that does not mean anyone should ignore Twitter, or anything else that becomes widely adopted. Several years ago I would have told you that LinkedIn was a useful tool, but not necessary. Today it is a widely accepted tool. Not being on LinkedIn could leave you looking out of touch if someone is seeking a fast way to learn more about you. In today's crazy / busy world we are looking for ways to connect with others. People want to do business with those they know, like and trust. We expect to be able to find information quickly so we can speed up the "getting to know you" part. Without "know", you cannot ever get to "like" and "trust".
If you have never looked at Twitter (or the other popular social media tools) you must become informed. Never dismiss anything as a waste of time because you do not understand it or "assume" it is not for you. Knowledge is key. If you find that nobody you work with is using a tool, then you can move on. But you never want to wake up and find that your competition has staked a claim to a community where your customers actively participate, as you may never catch up.
Twitter is useful for some, and a waste for others. The only way to know the answer is to do the research. The same thing is true for all the available tools and communities that are popping up online and via your smart phone. Being "too busy" is a lame excuse and just might lead you to being "less busy" in the future.
I was in Boston recently on business and had lunch with a friend from high school. We had grown up in Southern California, but our life paths took us to different parts of the country.
I had not seen Mike Yeh in over 25 years. He had gone to college at Yale, and his interesting and impressive academic and business career has lead he and his family to living in Massachusetts. Our paths crossed thanks to Facebook (we were connected, and when I mentioned I was in Boston, he reached out and we set up lunch). It was a lot of fun to talk with him and discover the stories of his life. The people whom we grew up with, and those we share experiences with along the way, are part of the core of who we are as human beings.
During our conversation it dawned on me that my friend Bill Leake, CEO of Austin internet search company Apogee Search, had also gone to Yale. I know that Bill and I are the same age, which would have put him and Mike in the same class at the Ivy League school. But Yale is a big campus, so I was not sure they would know each other... or even remember each other decades later.
I am never one to shy away from "the name game" when I see a possible connection. You never know who knows who... so I asked. Turns out they did know each other in college. Small World.
It is interesting to ponder who in your life might be connected to others without your knowledge. It is one thing when it happens in your hometown.... but the world is a big place. Big, yet very small. One can be pleasantly surprised sometimes to discover the links we share in common.
I like the Facebook feature that shows you "Mutual Friends". While in most cases you know the "why" of how others are connected, if you look at this often you will sometimes find people from entirely different areas of your life who are linked.
Most of the time the "Mutual Friends" counter shows that I have a few to a few dozen shared contacts with folks in my "Friends List". However one person, Austin entrepreneur Bryan Menell, and I have over 160 shared contacts (that is a lot!). We run in the same circles in Austin, but we also went to junior high and high school together in California. Thus two big parts our lives (the Austin business community and Arcadia High School Class of 1984) are doubly intertwined. He also knows both Mike Yeh and Bill Leake!
The lesson is to pay attention to the stories of people's lives and you will find we are all deeply connected. The "Six Degrees of Separation" theory rings true, but social media might be moving it down to just three or four degrees!
Since all opportunities in life come from people, connecting the dots can mean greater chances for success. Does it matter that my two friends knew each other twenty five years ago? Who knows, but it might! If nothing else it made for a fun blog post today.
I again have encountered a person who has tried to "school me" on the correct way to use LinkedIn and Facebook. This is a person I had never met in person (but whom lives in Austin and has some mutual connections) who sent me a Facebook request, and then was upset that I ignored the random contact.
I have written on this blog several times, and stated nearly every speech I gave last year, that I have a LinkedIn and Facebook personal policy for accepting links. The policy is that I do not accept links or friend requests from anyone I have not spent an hour with (or the digital equivalent). I call it the “coffee, lunch or beer rule”. While I have made some exceptions to this policy, for the most part I have come to know everyone with whom I am connected to in LinkedIn and Facebook.
Facebook has lots of more personal friends, but I am willing to mix in those I know from business, too. As long as they don't mind my old fraternity brothers posting some party pics from the 1980s (YES, I did wear those red pants with my blue blazer to a sorority dance....this was circa 1986). Fortunately most of the photos are tame as I was sort of a goodie-goodie with a fake ID (think Richie Cunningham).
Meeting a person does not make them part of your network…it makes them someone you have met. There is a HUGE difference between one quick meeting and getting to know a person on a personal level and establishing cause to move forward with a business or professional relationship.
Think about dating. If your husband or wife proposed to you the night you met you would have thought them a FREAK. Same is true in business. You need to have established a meaningful connection before making it more permanent. An ongoing digital link to every person who you ever encounter (in person or online) would dilute the power of the links you do have to those whom you have legitimate relationships.
I don’t negatively judge those who want “Free Link” with everyone they meet (social online media / networking is still very new, so many people use the tools in different ways)…. but I am tired of those people thinking I am somehow WRONG for having a policy of limiting my contacts to people I know, like and trust. While I like to network, I am not a networking slut.
Not everyone is going to like everyone else in this world. That's okay. Why should I have to accept a link to someone who is a jerk?
I did not "dislike" the person who prompted this post when she first sent her request. However, after she told me "I just don't believe you understand how online networking works" (ummmm, no..I am not going to say what just popped into my mind), I find her to be rude.... and thus someone I would never want in my Facebook Friends List.
Do you accept every link request that is sent to you on LinkedIn and Facebook?
Do you follow back everyone who follows you on Twitter?
For as many people who have accounts on social media / online networking sites there are equally as many ways that people view how to get the best value out of these tools.
I find it interesting when people get mad that others do not "friend" them, or "follow" them. I think it is a personal choice on how you use these tools, and we should respect others personal space - just as we should in the face-to-face environments.
While I participate in other communities, LinkedIn, Facebook and Twitter are the main ones for me at this point in time.
My Social Media Policies:
LinkedIn and Facebook-
I see LinkedIn as the business / professional world, and Facebook as my personal / social world. However, in both cases I do not accept connections from people whom I have never met before.
I get a lot of requests from people who have read my books or have seen me give a speech. While I am honored that these folks want to get to know me and reach out via the online communities, I cannot accept links from anyone I do not know.
In my opinion having links to strangers dilutes the power of my network. I want everyone that I am connected to to be the type of contact who would take my telephone call should I ring them up.
Thus I have the "Beer, Coffee or Lunch Rule". I will not accept a connection request from anyone whom I have not sat down with face-to-face for an hour. After we spend an hour together I believe that we can both decide if there is a reason to build a friendship. It gives us a foundation.
Now, that is easy for people who live in my hometown of Austin, Texas. I realize that our world is not longer just centered on the local, and thus I have what I call "The Digital Equivilent". There comes a point when you get to know someone via email, blogging, Twitter, phone, etc... where you feel you know them as well as you might if you had breakfast together.
Old names from high school and college tend to pop up a lot on Facebook. I love reconnecting with those who were my friends, but my policy holds true. We had to really have spent time together way back when. If we did not really hang out or have classes together (or mutual close friends), then I will most likely not link to them now.
Former co-workers who show up on LinkedIn are subject to the same rule. Just having been employed by the same company does not make someone a contact. We had to have really worked together (would we know each one another if we saw each other in the airport? - would we care?)
Twitter-
Twitter is a different animal. People can follow each other on Twitter without mutual permission. But Twitter can also become unmanageable. While there are lots of Twitter Tools that can help you categorize and sort out the noise, I find it easier to simply only follow those whom I have a reason to follow.
This is controversial and some people get offended quickly if they follow you and you do not follow them. Umm, get over it. I only want followers who are interested in what I might have to say. If I am their "noise", for the love of God, I hope they un-follow me.
Twitter is not about the numbers. Many really worry if they do not have enough followers, but it is really about creating a community.
I follow back most everyone who lives in Austin, as the odds of meeting them around town (we do lots of Tweet Ups in Austin) are very high.
I also follow back business authors and professional speakers - or anyone whose description or website captivates me.
Those who regularly communicate with me directly via Twitter will most likely be added to my list too. And for sure those I meet in person at conferences, etc... I will follow back for sure.
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There are billions of people in the world and we are not capable of having connections to everyone. Creating too many online connections takes away from the power of the real relationships you have developed.
My advice to others is that you need to have your own policies (I wont judge you as "right" or "wrong" if you wont judge others!). Having such policies makes it easy for you to decide with whom to have connections and how to communicate with others. Sure, there are those with whom you will link that do not meet your criteria - but you want to anyway - that is okay, as it is your rule, you can bend it when you see fit!
I have been pleasantly surprised recently with the number of people from my past who have suddenly crossed my path on Facebook.
I speak and train about networking skills, and one key point I emphasize with audiences is how important it is to keep your friendships alive. If you do not have regular contact with people they will drift away. Out of sight is out of mind. This is not good or bad, it is just the way life happens.
All of us, throughout our very mobile lives, have lost touch with interesting people. Maybe they were not our "best friends", but they are wonderful souls who left a positive impact in the stream of our history.
I believe we are at our core a combination of the people we have known and the experiences we shared with them. Our inner-self is a stew of these ingredients. Alone some of these people and experiences would be spicy, bitter or bland -- but mixed together they become delicious.
Ten years ago (heck two years ago) most people who drifted away would have just been memories. If they were not directly connected to you or one of your close friends you may never see them again (especially if you moved across the country or across town!). They might cross your mind on some winter day as you commuted to work. The thought would trigger a smile, and then you would move on with your own life.
But in our new interconnected online world, our web of contacts is re-energized. As more and more people venture into social media / networking communities, the possibilities of reconnecting with some very cool, but random, old friends becomes very real.
I got the following note last night from a woman I went to college with: "NOW I get what Facebook is all about! So nice to see a friendly face from long ago." She sums it up beautifully and she is right. There are so many people who tell me "I don't do Facebook" or "I don't get it". But it is when you run across that one person whose memory and / or current story inspires you, it suddenly makes sense.
All opportunities in life come from people. Therefore investing your time and effort in others will make your life more rich.
I have read the profiles and blogs of people I had not seen in years and now understand that in my lifetime I have been surrounded by amazing people with hearts of gold, ambition, compassion, talent, character and spirit.
This is making me look closer at those I see everyday, as these traits are not just reserved for those people from the past. I think we get busy and take for granted how amazing people are when we look beyond the surface.
Do not just "friend" people on Facebook (or other communities), but instead communicate with them. Read what they write. Cherish others.
For those whom I have reconnected with lately (you know who you are) - THANK YOU!!! My heart is more full of spice today than it was before. And for those whom have been with me all along - THANK YOU !!! Together you have helped me make a damn good stew.
Those you meet at a networking event send you a LinkedIn request within hours of meeting. Silly how some think an exchange of a business card means a permanent connection. Having a LinkedIn connection means nothing if you do not really know the person.
People from high school pop up in your life in Facebook for the first time in decades. Some of them who want to be "friends" were never your friends in high school.
Celebrities get 10,000 followers in Twitter overnight, while personally only following 13 people (most of them are not actually Tweeting, their PR firms is doing it!).
Photos of you from the college fraternity / sorority parties appear in others online-albums and you are "tagged" - letting the world glimpse into your less than brilliant wanton youth (like the photo of when you passed out drunk and your friends drew on your face with a marker). People do not think through what they are doing and have no consideration for whom else might now have access to what they say about your online.
It all moves fast in the social media online world.
Well, slow down. For social media to have power there must be meaning. Too many think it is a game, and that cheapens the value.
You do not have to connect with or follow everyone. You are not obligated to read everyone's comments, blog posts, or other pontification. Many view the internet as a giant time suck, and it can be if you are not careful. There is a lot of noise on line.
It is okay to take your social networking activities at your own pace.
*************
On a side note, I had a funny experience last night while not really watching what I was doing on Facebook.
I was reconnected with one of my pledge brothers, John Gilham, from my college fraternity. He was a nice guy, but nobody knew what happened to him after college. Yes in the days before cell phones and the internet it was not uncommon to lose touch! Hard for some to remember, but these things were not common ten year ago.
He had just joined Facebook, and I jumped in and "tagged" him in photos from college in another friend's photo album. But my fingers were moving fast and I tagged John Gilham as Jonathan Gilliam. Gilliam is a friend here in Austin, Texas who is a local business professional and sales consultant.
Ooops.
Fortunately there we no embarrassingpictures (I would not tag someone in a photo that is not flattering, as that is not the right thing to do - on so many levels)... but all of Johnathan's friends would have be alerted that he was tagged in three photos.... three photos from 20 years ago of some other guy.
This is a reminder to pay attention and slow down.
