Wednesday, February 28, 2007
Look at all the marketing, business development, sales and PR activities that your competition is actively pursuing. Advertising, events, seminars, direct mail, calling, networking, etc...
Now look at what you are doing.
Is it the same stuff?
Stop doing "Me Too Marketing". Be different. Be unique.
I have never understood why people observe the competition and instantly mimic their every move. Why would a prospective customer select one clone over the other? Don't be a clone!
I have a sign on my desk that reads "Out-Think The Competitor Everyday". It makes me feel sorry for them, as I do not think they try to out-think me.
Have A Great Day.