Hugh Macleod at The Gapingvoid Blog has become my favorite new blogger recently. He draws very funny businesscard size cartoons with each post, but more importantly his views on stuff are very insightful.
He has a post on creating a Global Microbrand that you should read. It focuses mainly on how the internet and blogs have made it easier for people to develop their brand and thus sell more of their product or services. I agree.
I do wonder, however, if what he suggests is not getting harder because of the overpopulation of the blogosphere. He, and the others he sights (ie: Robert Scoble), began carving out their blogging fame long ago when most people had not yet heard of blogs. Now that it seems everyone I meet has started a blog, and thus getting traction is going to be more difficult. I started this blog eighteen months ago and gained a readership quickly. However growing the traffic becomes more of a challenge with each month as more and more blogs pop up around the world. The choices for the blog readers have become overwhelming, and there is no end in sight.
Have A Great Day.