Monday, October 23, 2006
Last night Austin, Texas lived up to its reputation as The Live Music Capital of The World with a performance by the legendary Rolling Stones....and I was there with 42,000 of my closest friends! It took them forty years to get to Austin (this was their first concert in the musically charged city), but they did not disappoint.
Mick Jagger and crew put on an amazing show. These guys are 60+ years old, but you would never have known it (as long as you didn't look to close). Jagger might be the best entertainer on the planet (look out PT Barnum), as he certainly knew how to keep the crowd dancing and screaming for two hours. The geriatric rocker still has moves.
It made me realize that in any business if you want to succeed in the long run you need to have style, brand, passion and an understanding of what your customers want from you. The Rolling Stones, as a business, are still filling stadiums and selling their music.
How about your business? Can you identify your style, brand, passion and unique product offering? If you are not as clear on these topics as the Rolling Stones, then you might just be a garage band.
Have A Great Day.
***Photo from the Austin American-Statesman website. Read more about the concert on their website.