Friday, June 15, 2012

Cool Things My Friends Do - "Complete B2B Online Marketing" - Bill Leake's New Book

Each Friday on this blog I enjoy highlighting some of the cool things my friends do in their work and personal lives.   

I enjoy seeing anyone fulfill their goal of writing a book.  Bill Leake is an entrepreneur who has been a good friend for several years and I just saw an announcement that his book is almost ready to ship!  COOL STUFF.

Bill is one of the people I remember most from when I released my first book.  He was so supportive of my efforts and excited about my accomplishment.   He praised me for completing the project, and I appreciated his genuine friendship.  He wanted complete a book project, but at the time he had a new start-up and seven children.... Let's just say he had a lot going on in his life!

Bill's first book, "Complete B2B Online Marketing" is now available for pre-order on and will be released in July.

Congratulations to Bill Leake (and his co-authors Maura Ginty and Lauren Vaccarello).

Info on the book from Amazon:

Learn to take full advantage of search and social media for B2B marketing

Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resource allocation, and much more.
  • B2B marketers need detailed, practical guidelines and strategies for how best to gain, nurture, and convert leads using today's Internet technologies and strategies
  • This ultimate how-to guide examines strategic and branding considerations, search engine optimization techniques, and how to maximize the impact of banner ads and landing pages
  • Explains how to use social media listening and monitoring tools, how to engage visitors, and how to allocate resources to ensure success
  • Covers measuring results, improving web site usability, using metrics, and nurturing leads
Skilled B2B marketers who are ready to take advantage of all that online marketing has to offer will find this guide provides exactly the know-how they need.

Have A Great Day

thom singer

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