Thursday, May 19, 2011

5 Demand Generation Tips From DemandCon

I spoke this week at DemandCon, a national conference for sales and marketing professionals.  Here is a short video from the folks at Eloqua (who was a sponsor of the conference).

If you cannot see the video, here is the link:

Featured in the video:

Jennifer Pockell-Wilson, Vice President of  Marketing and Demand Operations, DemandBaseJennifer’s biggest tip is for marketer’s to challenge their assumptions about sales and their customers.
Thom Singer, author of Some Assembly Required: How to Make, Keep and Grow Your Business Relationships.Thom’s tip is for marketers to remember “leads” are human beings. Get to know them and let them know you care.
Christopher Justice, CEO, SparkSightChristopher reminds businesses to stay aware of new technological tools and to take advantage of them.
Clifford Pollan, CEO and co-Founder, VisibleGainsClifford advises companies to try video in their demand generation efforts, even if it just means dabbling at first.
Alex Steinhart, Marketing Operations and Demand Generation, Avid TechnologyAlex stressed the importance of knowing your audience, delivering timely messaging and plugging any leaks in the funnel.
Have A Great Day

thom singer

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