Interactive Presentations At Conferences... Have We Gone Too Far?

Have we gone too far with speakers forcing the audience members talk to their neighbors every seven minutes?  Is touching your neighbor's elbow really and saying "you can do it" what adult learning is all about?  

While interaction and audience engagement is paramount to learning and the retention of information, is it the magic bullet to make keynotes and breakout sessions awesome? If the speaker is not skilled at leading discussions and creating an engaging atmosphere, their talks become choppy and the activities become forced. 

Interaction for the sake of interaction is not necessarily creating better learning environments. There is so much more to being effective than scheduling times to make people turn to their neighbors and bare their soul. While I am not disputing the value of having the audience involved in the learning, my own experiences as a student have shown that a passionate and enthusiastic teacher is also important.  While we in the meetings business are talking a lot about audience participation, we need to have higher expectations of the speakers we put on stage. Experience presenting, a desire to impact the audience, and a passion to inspire are often overlooked in the selection process.

A speaker who captivates an audience does not have to follow a pre-set path of interactive games. Sometimes it seems committees are less interested in the skill of a speaker if he has submitted a well written learning objective filled proposal. 

I was recently in a convention break-out session where the speaker had the audience fill out a worksheet.  The speaker, to encourage full disclosure in personal answers, told the crowd to write down whatever they were thinking.... and that she would not make them share their answers with their neighbors.  The whole room burst into applause (I mean honest cheering), as every other session at this event was more about chatting at tables than hearing from speakers.

Is it possible we have gone too far with the need to make every talk be about sharing from the crowd?  Could a happy medium be what people really want in their conference attendee experience?  Before you attack me for asking this question (and as I write this I can feel some experts dismissing my thoughts because the do not agree with their own beliefs), ask yourself if we have not seen other concepts become hot trendy issues that later level out to the reality.

I am not saying "no interaction" (please do not think that is what I am writing about), but instead get speakers involved early to understand what this means and work with them to create activities that help their overall presentation be memorable.

My own memories of learning while attending conferences come from a level of excitement and energy from the teacher / speaker and their commitment to the audience (think back to high school - which teachers made a difference in your life? I bet they were the ones who were them most committed to helping you succeed). 

I like audience engagement exercises, and use them in my own talks, but this has become the buzzword in the event world.  A meeting organizer recently asked me how many interactive activities I would have in a 45 minute keynote?  My answer of "one or two, depending on the talk" (remember, this is the kick off keynote at 8:00 AM, not a workshop) was answered with "we require all speakers to insert an activity every seven minutes or we will not hire them.  Ummmm, what?  I asked a few more questions and she said her boss attended a seminar the month before and learned this would improve their event.  Not sure one way or the other, but I think the issue is deeper than games in the talks.  

Let's all work together to set the tone for conferences where people learn more and have positive experiences that lead to them coming back year after year.  Creating powerful learning experiences takes more than telling your neighbor they are a winner. There are many variables that go into creating an impact as a speaker, trainer or other person who is ready to teach. Engagement activities are just part of the very complicated answer.

Have A Great Day

thom singer

***Thom Singer is a professional master of ceremonies and keynote speaker.  He is known as "The Conference Catalyst" for how the way he sets the tone for corporate and association events.  www.ThomSinger.com 

Keynote Speaker Canceled - What Do I Do?

Keynote Speaker Canceled?  

The first thing to do if you found this post because you are in a situation where you speaker canceled is to call me at (512) 970-0398.  Maybe I am available to come and speak to your event, or maybe I know another experienced presenter who can fill in.  

The key is not to panic.  There are lots of things you can do that will still allow you to have an awesome event that will have a lasting impact on your event's attendees.

While it is rare that speakers cancel, this does happen from time to time.  While there is no excuse good enough for the meeting planner, I have known of speakers who have had travel issues with airlines. weather, been in car accidents, gotten the flu, calendared the wrong date, or had a family emergency. Life happens.

A speaker no-show is more common for small groups that are not paying the presenter or use local executives for their program.  Professionals make their living serving the client and will move mountains and part the oceans to be at the event.  Because professional speakers work with meeting planners everyday they understand and respect all the nuances that go into executing a meeting.  Also, professionals (especially those who are active in the meeting business and who see speaking as part of that industry) often have friends who are also speakers. A good reason to work with those who are active in the National Speakers Association is that they will have access to thousands of peers. 

I have seen events of all sizes scramble at the last minute to fill an open slot in their agenda.  Below are four things you can do if your speaker cancels at the last minute and you have tried calling me (or someone) to help you find a replacement. 

(These apply for both local business club luncheons or a large multi-day industry conferences):

1.  Always have a Plan B.  I have worked with several organizations who have my phone number on speed dial in case of a need for a last-minute speaker.  While you might not think this would be something that would happen very often, I have filled in seven times in the last four years (last minute can mean a few days in before the event, several hours in advance, or once I was pulled from the audience to deliver a 45 minute keynote).

Savvy professional speakers also have a network of industry friends they can recommend who can step in at the last minute if a problem occurs. While you never want to get that call from your speaker saying they are too ill to speak to your audience, if they have already found a fantastic solution it will make your day much better.  (Speakers who are members of the National Speakers Association can tap into this network no matter where in the world they are scheduled to speak).

2.  Look to your event agenda, past speakers or future speakers.  A multi-day industry event will have a full docket of speakers who will already be present.  Look to see whose program could be up-graded from a break-out to a keynote.  If it is a break-out session you need to fill, see if the keynote speaker has more information that can be delivered as a "booster shot" to those who might want more following his or her main stage program (some speakers will charge you for the extra presentation, but most will be happy to step in and help you out in your time of need).

If it is a local business luncheon, look at your list of past speakers you have had over the last two years and see if you can bring one of them back for an encore presentation.  Since they already know the audience and the venue, they might be comfortable filling in with little notice.

Additionally, maybe a future speaker would be willing to come in and do his talk early.  Some people might not be able to do this from a preparation stand-point, but asking is always a good idea.

3.  Create a round-table lab.  Your audience is full of brilliant people.   Select two or three topic questions that are cutting-edge and involve timely issues.  Get someone on the board or planning committee to be the Master of Ceremonies and explain openly and honestly about how the speaker could not be there.  Next proclaim this to be a fantastic and unique opportunity to crowd source knowledge and best-practices.  Make the audience the heroes.  Then share the discussion topics, having each table elect a discussion leader.  Every few minutes the MC will encourage a new question be bantered about at the tables.  During the last 20 minutes of the meeting each table reports to the whole the best thoughts shared in their group.

4.  Make it a networking opportunity.  Turn the speaker-less meeting into a "Networking Speed Dating Bonanza" by encouraging people make more contacts.  Extend the reception time, and once seated for the meal have everyone introduce themselves around their table.  When dessert is served encourage everyone to move to a new seat in the room.

A main reason people attend business events is for the "networking opportunities", and most meeting planners admit that no matter how much time they schedule for people to mingle, they do not do a good job of it.  Make this open time powerful by facilitating introductions and connections. 

Leadership is paramount to success in this situation.  If you confidently communicate to the attendees that the meeting will still have an equal or greater impact, then they will follow.  If you are timid about the changes to the program being positive, then they are lost.

If you found this article from a search while you are in a panic... I wish you luck, but I am confident you can and will find the right solution for your event.

Have A Great Day

thom singer
512-970-0398

PCMA Convening Leaders and The Morning "Pre-Note" (like a Keynote, but earlier)

If you are going to this year's PCMA (Professional Convention Managers Association) Convening Leaders event in Vancouver, I know you are getting excited.  In just a few days several thousand people will gather to learn, share, network and grow their understanding of the trends in the meetings business.

I am excited to be involved again this year.  I spoke in the Learning Lounge four years ago and was impressed with the agenda and the people who were present.  There is a real excitement about this event, and Vancouver is an awesome city.

This year I am going to be part of the "Morning Orientation" that will take place before the daily general session.  Before going to hear the "Keynote" people have the opportunity to come to a "Pre-Note" during breakfast.  These sessions will co-hosted with Kelly Peacy, the senior vice president of education and meetings for PCMA, and we promise everyone will learn and meet others.

In the past years on Sunday night there has been a "First Timers Reception" where Kelly has shared special information about the Convening Leaders event and encouraged networking for the hundreds who are present for the first time.  But since the event kicks off on Monday, the NFL Playoffs on Sunday night have been a conflict.  Plus, the information about the unique experience PCMA has planned over the coming days is not just for newcomers.  Everyone can benefit from learning about the methodology behind all the cool things on the agenda.

PCMA prides itself on always trying something different.  Thus in place of the 1st Timers party, there will be a daily "Morning Orientation" that will combine information about what is planned for the day, along with a high energy and interactive session.  Kelly will share the the ideas and concepts for the day, and then turn it over to me to kick off with my "Pre-Note" session.  My charge is to get people pumped up for the day, give them valuable information, and to help them make a new friend each morning!

Schedule for the Daily Pre-Note at the Morning Orientation

Monday:  How to Maximize the Conference.  For first timers, or anyone, a key part of getting the most from a live event is the networking, but often people fail to get the most they can from attending an event.  Regardless of if someone is an extrovert of an introvert, we will discuss ways to make connections that matter and how to have more fun.  

Tuesday: Creating a Culture of Connection.  Meeting professionals always want to make sure that their attendees get the most from attending their events.  This workshop style conversation will be highly interactive and we will tap into the brilliance in the room to share the best ideas on setting the tone for networking at any event.

Wednesday: What is the Best Thing You Learned at PCMA 2016.  With so many sessions, nobody can attend them all.  This facilitated discussion will get people thinking about what they learned and how they will use it when they get back to to their office.  Come and share your best "Ah Ha" moment from Convening Leaders.

Below is the interview I conducted with Kelly Peacy on the "Cool Things Entrepreneurs Do" Podcast.  She talks about her 15+ year career at PCMA and we discuss the 2016 Convening Leaders event.   You have to take some time and hear this podcast chat. 



If you are going to be at the Convening Leaders event, please attend the "Morning Orientation" every day and come and say "HELLO".  I am looking forward to meeting you.

Have A Great Day

thom singer
www.ThomSinger.com

***Check out my new website that will launch on January 6, 2016..

7 Tips for a Professional Speaking Career

Recently the number of calls I have received from people who want tips on starting a career as a speaker has skyrocketed (I got two today).  Clearly the business of professional speaking has become more popular lately, and individuals from all walks of life are interested in sharing their expertise (and wanting to be compensated for their efforts).

The speaking business is an amazing field.  I have made some of the best friends of my life with other speakers, and the helpful nature of many successful speakers is unparalled in any industry. I am honored to have earned my living as a full-time speaker for nearly seven years (part-time for four years before that), and am grateful to all the people who have shared their thoughts and ideas with me.  

Countless speakers and meeting professionals have guided me on ways to improve my practice, and that is why I always take the time to help others who call and seek my advice.

I am writing this blog post as a "pre-call reading" for those who want to know more about the business.  I hope these tips are helpful.  I am happy to chat with anyone who is committed to getting into speaking as a career, as long as they promise up front they will respect the business and those who work in the meetings industry.  There are too many who think "speaking" is a way to "get rich quick" (it is not),... or who are "too busy" to help other speakers. If you want to get into this industry, commit to referring other speakers all the time.  I offer referral ideas to every client.  

Cavett Robert (Founder of the National Speakers Association) advised generations of speakers to not look at each other as competitors.  He is famous for saying:

"Don't worry about how we divide up the pie, there is enough for everybody. Let's just build a bigger pie!”

Here are Seven Tips for a Speaking Career: 

1.  Know the difference between being a "Public Speaker" and a "Professional Speaker".  While speaking skills are very important to having a career in the business, it is not enough.  The "gift of gab" does not equal earning a fee.  To be paid well and consistently you have to be committed to the industry of speaking.  This business looks like one thing from the outside and something very different from the inside.  Study the business.  You would not found a bank without learning the industry, why do you think you can wing it here?

2.  You need a good website and video.  Those who hire speakers are accustomed to working from referrals.  Hiring a speaker is a scary thing, as we who present at a conference set the tone for the whole event.  A bad speaker can ruin a meeting.  But few meeting organizers use a Google Search (or any other online speaker matching site) to select speakers.  They ask around for ideas and ask peers who they have used recently.  Then they check them out online before calling.  If you do not have a website and video that properly showcases your talents, you might never hear from them at all.  

Some will tell you that you need a good brochure or "one-sheet", but most of my clients simply go to my website.  

3.  Have a topic people want and position it in a unique manner.  Many people get excited about a topic around a personal passion that has little commercial value.  They think a unique concept is what meetings are seeking.  While it is easy for each of us to get excited about our own ideas, that is not enough to get paid to share your concepts.  If nobody has a budget for your topic, you not only have to sell them on why you are a great speaker, but you have to sell them on their spending money on something they may not understand.  Ask yourself how your talk will help the person who is hiring you and how it will impact their audience.  Does this match up with the goals of the organization paying the money?  Don't know?  Find out.  Study the business and see who has similar topics and identify the type of clients who are hiring them.  

4.  Speak.  Stephen King famously gave advice that you become a writer by writing.  Same is true for speakers.  Speakers speak.  Don't worry about the money, focus on getting experience and feedback. Legendary speaker Roxanne Emmerich once said to be great you need to give 300 speeches.  I concur.  Now that I have delivered over 500 professional talks in my career, I am way different (better) than I was at number 100.

5.  Be honest.  Do not try to be something you are not.  Lately everyone calls themselves a "speaker" and I see many people pretend to have more experience as part of their marketing.  I believe there is a stage for everyone at every level, but if you try to leapfrog (without a legitimate reason) you are hurting yourself, your audiences, and your clients.  I learned this over a decade ago when I accepted a keynote without enough experience for that particular audience.  I was just okay, but this audience was accustomed to more experienced presenters.  Nobody was happy, and if I had been honest with myself and the organizer I would have had a different outcome.

6.  Make friends.  If you want to be a professional speaker, hang around with other speakers.  This does not mean stalking the celebrities hoping they will throw you their crumbs.  I am talking about developing real friendships with peers at your own level and growing up together in the business.  Get to know working speakers and create mutually beneficial relationships (that means help them succeed, too).  If while promoting yourself you are not finding opportunities to refer other speakers you are missing the boat.

7.  Be ready for a long road.  Success as a speaker takes time.  While some people brag on their fast-track in the business, most of those people burn out or become "yesterday's news".  A multi-year speaking business is about more than a trendy topic with lots of PR and social media.  You need to be focused on building a long-term reputation and serving the whole meetings industry.  Meeting professionals are hard working people that often are too busy to notice any one speaker who is trying to sell themselves.  But over time they hear your name and take a look at what you have to offer.  One recent client told me she saw me speak 10 years earlier, and only now was she ready to hire me.  That is a long sales cycle, but I plan to be here for 20 more years, so I am cool with that!!!

My experience has shown that doing these things will help you more than reading a book or attending a get rich in speaking seminar.  I could not have done it if I had not joined the NSA and learned from people who were willing to share ideas without charging me for their insights.  If you hire a coach, be sure they are earning a living in today's marketplace, as things are changing fast in the industry. 

If the above was helpful, leave a comment and let me know.  Feel free to reach out to me anytime if you have other questions.  I am all about a bigger pie.  If you want to commit to helping the business of speaking (and the meetings industry) all along your path, then I want to know you!!!

Have A Great Day

thom singer

Should a Speaker Do More Than Speak?

A client recently asked if I was willing to "play" while I was at their event.  They were wondering if I was willing to go beyond my role as a speaker, have some fun, and help them with some other projects while present at the multi-day conference.

My initial reaction was "YES" (saying yes leads to cool things), and it turned out to be the right thing to do.  They wanted me to be the "man on the street" interviewer for a video they were filming during the opening reception on the first night.  Not only did I help my client fill a role they needed, but I had an amazing time wandering around with the camera man and chatting with members, board members and exhibitors.  Playing always equals fun.

The association was working with CNTV (Convention News Television), the industry leader in bringing the exciting television production experience to conventions, conferences and trade shows.  Their professional crew helps organizers generate new revenue, increase attendance, provide a member benefit and extend the life and reach of the event.  I had met the CNTV people at several events where I have been a speaker over the past few years, but this was the first time I got to "play" with them.

Should speakers do more than speak at your event?  Should you ask them to play?

Well that depends on your speaker and the goals of the organizers.  If Bill Clinton is your keynote speaker, he wont be doing add-ons throughout your three day event.  But non-celebrity speakers should be willing to participate in activities that improve the attendee experience.  

In the busy meetings world where everyone has to multi-task, speakers who are part of the team can do more than one presentation.

To be fair, not every speaker's business model is the same, and thus not all can devote a full day, or several days, to your conference.  However, you can always ask them to take on more than a single role.  It is common for speakers to provide pre-conference videos and post-event webinars, so asking them to be more involved onsite is not an unreasonable request.

But be respectful to the speaker and treat them as a valued team member... not a vendor.  Do not get angry if their answer is "no" (again, their business model might require them to get to work on other projects after their speech to your audience), and never over-schedule their day (I had one client three years ago who abused my schedule and that was no fun).  When you are engaged in "playing" together you can uncover awesome ideas.

Asking your speakers to do more than speak can be win-win.  Most of my speaker friends are seeking ways to provide extra value, and clients who work with their speakers can help inspire whole new product offerings. 

As for my evening as the "reporter" for the conference video... it was one of the most fun nights I have had at a conference (and something I am now able to offer to other clients).

Have A Great Day

thom singer

Thom Singer is known as "The Conference Catalyst". He works with meeting planners and conference organizers to set the tone for a meeting. His presentations educate, inspire and motivate attendees to engage deeper in the event and make meaningful connections.  http://www.conferencecatalyst.com 

www.ConferenceCatalyst.com

Austin NSA Chapter - A Home for Professional Speakers in Central Texas to Learn, Grow, and Share

NSA Austin Chapter Board and Advisors

A whole day was invested in planning for 2015 with the board of the Austin Chapter of the National Speakers Association.  Our local board gathered to brainstorm ideas to improve the chapter and better serve our members (and guests).  I have been active on this board for five years, in addition to my role on the "board" of NSA XY (a generational "sub-group" that exists inside the NSA).  

I am often asked why I volunteer time to this organization, when I have so much going with my family, running a business, etc...  Some people avoid their industry associations because of it being made up of "competitors".. but I don't see NSA in that light.  I am active because I get so much from my membership than I ever spend in time (or the money).  In addition to being on these boards, I always attend one or two conferences each year.  My ROI is huge and I would never have succeeded as a speaker without this organization.

Often speakers show up at NSA (locally or nationally) assuming it is a leads group.  They mistakenly believe that their presence will lead to new business. That is not what the organization is about (although there are lots of leads shared between speakers after they have established long-term and mutually beneficial relationships).  These people are quickly disillusioned and leave long before they see the real value

Being a professional speaker is a weird profession.  If you randomly selected ten speakers you would find ten unique businesses.  From outside this industry looks like one thing, but those on the inside quickly learn it is very different from the perceptions.  Being part of NSA has allowed me to learn by observation, and to directly share best-practices with others who choose to live in this nutty world of presenting for a living.

(Of course, I always find value in people. If I was a locksmith, I would be a member of the National Locksmith Association).

Several years ago I was approached by a new speaker who was seeking career advice. I told her that my involvement in NSA was key in helping me grow my career. I stated the power in having peers and friends who were working in this business.  It is not just about information or buying coaching from a "guru", but instead the real clarity that comes from seeing your peers find success. She pooh-poohed the idea of joining and shared that her "mentors" told her that NSA was populated by amateurs who made no money (not true).  She was convinced she did not need to join because she was already "above" the members of the association.

I recently ran into this person, and she is no longer pursuing a speaking career.  I asked her why not and she replied, "there is no money in it if you are not famous". I mentioned I am earning a living, and still growing my business.  She rolled her eyes in disbelief.  It stuck in my mind how she ignored the value of having "speaker buddies" and was now out of the industry.  This conversation made me appreciate my affiliation with the NSA even more.  

In our Austin Chapter 2015 planning meeting the local board discussed the good, the bad, and the ugly of our group.  We have had many successful programs over the past 5 years, but we still are seeking more ways in which we can provide value to the local community of professional speakers in our region.  Our team walked away with some real "To Do" items for the next year (I am excited), but I also was inspired with a few ideas for my own business.  I showed up to volunteer, and ended up with new ideas that can impact my own bottom line.  

It is nice to have a warm home of friends who help each other learn, grow and share.

Have A Great Day

thom singer

What is the CSP and What Should Event Organizers Know About It?

Since earning the CSP designation in July 2014 (Certified Speaking Professional) I have witnessed several people roll their eyes, scoff, and dismiss the importance of the certification.  I am always shocked when people knock things that are important to others, especially when they do not really understand what they are saying.  We live in a world where personal opinions trump facts in the minds of many.

Mostly these jabs come from other speakers who are not part of the National Speakers Association and do not qualify for the designation.  One person recently told me "NSA and the CSP don't matter to anyone.  Meeting planners don't care if a speaker supports their industry groups".  

Huh?  Meeting organizers and association executives are the ones who care the most.  Many conferences are hosted by associations, and many of those who work for these groups have achieved their own CAE and CMP designations.  

These professionals do care about (and respect) those that have earned their own industry designations (like the CSP).  We work in an industry that is made up of many areas of business (associations, organizers, hoteliers, catering, transportation ,etc.. ), and there is much respect between the different industry groups that make up the meetings industry. 

While it is true that a speaker wont be passed over for not having a designation or belonging to NSA, many planners applaud those who are committed to the dedication it takes to earn such a certification.

A quick search showed 23 certifications that can be earned by professionals who serve in and around the meetings, association and hospitality industries (there might be even more).  These include the CMP, CAE, CPCE, CSP, CRME, CHA, CFBE, and the CGMP.  All of these are bestowed on those who are committed to excellence in their portion of the industry. 

Why should anyone care about the CSP?  Does it mean one speaker is better on stage?  

Nope,

Speaking an art form, thus it is too subjective to judge without seeing a presentation.  So what the CSP shows is an individual who is committed to the profession of speaking and thus the meetings industry.  It highlights professionalism and longevity, which are too things that are hard to quantify from a website or brochure.

I am proud to be a member of the National Speakers Association and to have earned the CSP.  I work hard to help promote the organization and this designation.  I see no harm in adding this to the list of accomplishments in decade long speaking career!

As we launch into the new year, I am self-proclaiming January 2015 as "Promote the CSP Month" and I am challenging the other 600+ professional speakers who proudly hold this designation to do something to educate others about this wonderful certification.  

If you want to know more about how to find someone with the Certified Speaking Professional designation (and what it really means to you), reach out the the NSA at www.NSASpeaker.org.

Have A Great Day

thom singer

The Mastermind Construction Zone

Association conference organizers are always seeking unique programs that are interactive and offer lasting impact.  Professional speakers who serve convention audiences are more than a commodity.  The right presentation sets the tone for the whole event.  As a one who considers himself part of the meetings and association industries, I am always looking for new products to add to "The Conference Catalyst" program that will enhance the conference attendee experience.  We have found that with The "Mastermind Construction Zone" presentation is just that type of breakout or keynote.  In this talk people are excited to leave with the information to found their own "Catalyst Club".

Are you familiar with the idea of a Mastermind Group?  The term has been round for nearly a century and many successful individuals attribute much of their career achievement to these small circles of trusted peers.  But curating a mix of committed people who will both push and pull others to reach their highest level is not an easy task.  There are many ways to forge a powerful alliance that co-advise each other, but the first step is to understand "why?"

Many times I have been in an audience where the speaker instructs audience partners to discuss goals around their topic.  The presenter then encourages participants to exchange contact information and follow up as "accountability partners".  I have not found success with this type of alliance.  A random person seldom is the ideal long-term and mutually-beneficial support system.  

A true Mastermind Group has to be constructed over time and with a blueprint as to what is being built.  This group is not magic and results will never happen instantly.  The organizer of the group must identify what type of peers they are interested in having participate, and then assemble a group that is committed to the ongoing experiment.   

During my career I have been part of several formal Mastermind Groups.  Some failed to develop into anything worthy, but two have had meaningful impact on my career.  My current Mastermind Group is still evolving, but I always get excited before one of our meetings by phone (or Google+) or in person.  I know each time we gather there will be action items I will leave with.  And I always have somewhere to share the good and the bad days of my career journey.

Surprisingly many have never heard of this concept.  Napoleon Hill first introduced the concept in his book Think and Grow Rick more than 75 years ago.  Leaders in a variety of industries have utilized such groups to help propel their business accomplishments.  Nobody is an island, and having a personal "board of directors" is a great way to get additional points of view to weigh in on any issue.  The associations where I teach this to members all have active boards that guide the organization, and this translate well to each person who wants to find more opportunities for their own success.

This workshop takes the idea of networking to the next level.  Thinking about the people you meet at a conference as a possible piece in a lifetime tapestry of mutually beneficial relationships changes how humans interact. When attendees at the association conference make connections with others and discover similar long-term goals, they can then begin to explore ways to mingle shared visions into something that lives long beyond the conference.  When considering the selection of others to be part of an ongoing Mastermind Group it elevates casual chit-chat and transforms conversations into deeper explorations.  

The goal of the session is not to create a Mastermind Group for each person in the room.  In stead it is to shift the perspective of participants in how they look at the power of long-term and mutually-benefical connections.  Using the analogy of the construction of a building, long before the doors open on a new facility there was much that happened along the way.  We need to begin with the blueprints and permitting of the site ages before ground is broken.  Each person assumes the role of architect and project manager as we explore what they can create.

Networking can become so much more when you have the right affiliation with people who are committed to being a guide for success to each other.  But the right group will not self-select, there needs to be a planned effort to ensure the Mastermind Group will be supportive of the members and endure over time.

For more information on The Mastermind Construction Zone presentaion and "Catalyst Clubs", please contact Thom Singer at (512) 970-0398 or thom (at) thomsinger.com.

Have A Great Day

thom singer

Back Up Plan for Speakers (In Case of Emergency)

I recently received a call from a fellow professional speaker whose mother is battling cancer.  While her mom's prognosis is up in the air, the future is unknown.  She reached out to me to ask questions about how I handled the recent death of my father in regards to my business.  Unlike people who work in "normal" jobs, a speaker cannot simply take a "Personal Day" at the last minute should something come up.

Speakers have a unique role in the meetings they serve.  To not show up at the last minute could impact the conference experience for hundreds or thousands of people (not to mention the stress it would cause the meeting organizer).  But life happens to everyone, including speakers.  Being prepared for the unknown is paramount to successfully serving your clients.

My father was 99-years-old when he died.  While he had lived a very happy, healthy and independent life for most of years, there was still the reality throughout most of my speaking career that something could happen without warning because of old age. After he turned 98, and it was clear that he as in the later stages of life, I had to face up to what was going to happen one day.

I was prepared for many possible scenarios.  In the end he died in December, which is a slow time of year for my business.  I did not miss any events or have to take the stage for more than a week after he passed away.  But had this happened in October (when I have an intense travel schedule), there were plans in place that ensured the best possible outcome for me, my extended family, and my clients.

A Speaker's Back-Up Plan for Emergencies

A professional speaker is still a human-being.  When agreeing to deliver a keynote or breakout session at a conference it is rare that anyone (the speaker or the planner) thinks about the speaker having a family emergency, health concern, or an act-of-God that keeps then from showing up at the event.  Yet in the real world things do happen.  Meanwhile, the audience is still expecting someone deliver an amazing talk, no matter what "stuff" is happening in the life of the person scheduled to speak. 

While meeting organizers should always have a "Plan B" in the rare occurrence when a speaker does not show up (see my post: "Four Things To Do If Your Speaker Cancels"), the speaker should also be prepared for an unforeseen snafu.  Thinking ahead and being honest about your situation can make any problem easier to handle.

My own speaking career grew as my father aged into his late 90s.  While he was in great shape physically and mentally, the reality was that there is no cure for old age.  I had to be realistic about my plan for how a major health concern or his passing could impact my clients.  This was not a "what if" situation, but a "when" situation.... and something that all of us could encounter at anytime (regardless of the age of our loved ones).

Below are 5 tips for planning for a family emergency that can give speakers peace of mind if they are dealing with an terminal illness of someone they love.  Additionally many of these tips also translate to being able to handle other situations that might arise in this crazy business that involves constant travel, etc....

1.  Have honest conversations with your family.  Being a professional speaker is different that working a traditional job. Most speakers do not have co-workers who can cover a shift or clients that can be flexible with meeting dates and times.  I had the hard conversations with my brothers, who lived near my dad and were his primary care-givers, about how my career works and what is expected of me by my clients.  They came to understand that I could not drop everything with little notice to rush to California (I live in Texas, but work all over the country and beyond). 

Before major conferences I would touch base with my brothers and let them know where I would be on any given week, and what times of day I was speaking.  The thought of getting a phone call minutes before going on stage was not pleasant, thus they had to understand that any bad news could wait.  By making sure they were aware of my travel schedule and speaking times we could work together to make ensure that I was not blindsided moments before delivering a presentation.

2.  Visualize the worst case and other situations.  Having to speak after receiving the news that a parent passed away could paralyze even an experienced professional speaker.  But the show must go on.  Think about your presentation and be aware if you have any parts that may be emotional triggers.  I begin one of my keynotes with a story about my dad that includes a photograph of he and I together.  Once he passed I knew it would be important to remove this slide from my next speech and kick off with a different story. 

I also decided that if I had a talk that was scheduled within days of his passing that I would need to be honest with the audience.  I pictured several situations and reviewed my options on how to best handle this with my own style and comfort level for sharing the personal side of my life.  Since I am a storyteller, and one who shares a lot with audiences, I had created a story that supported my content that could be worked into a presentation under certain circumstances.  

Thinking about all of my options in advance would allow me to make the right decisions in the moment.  Be at peace (as best you can) with your own situation and it will not overwhelm you (as much) when the reality hits home.

3.  Have a list of back up speakers.  One of the biggest benefits of being an active member of the National Speakers Association is having a large circle of friends who are also experienced speakers.  Take the time to review which speakers you know who have similar topics and styles to your own.  Also know the geographies where you will be speaking and what speakers live in those regions.  While having to bow out of an event is not ideal, if you have several choices of high quality speakers who could step in will give peace of mind to your meeting organizer and still serve your audience.

Talk to the other speakers who are on your "back up list" in advance.  Be sure they understand your life situation, and be sure that they would be willing to help if needed.  Clearly their availability would be the first thing, but also you need to understand their fee structure and travel situation (and it they will cover your gig for what you were being paid).  This is why long-term friendships are important, as I had several speaker friends who would have gladly helped me out regardless of the fee I was being paid.  Not all speakers will be so generous, so establishing relationships early will make a difference.  

This list of speakers you know and trust is not just for facing a family crisis, but could be important with any number of issues that could pop up (think massive storms that close airports!).  I have a friends who was stuck in Nashville when tornadoes came through the area.  He had no way to get to his next presentation in Omaha.  He made one call to the National Speakers Association and got a list of speakers in Nebraska, and upon realizing someone he knew lived close to the event, he only had to make one call the solve the problem.

4.  Turn off your phone and don't check Social Media.  If you know that a loved one could pass away at any time, turn off your phone for a few hours before your speech.  Do not check Facebook or email either, as even if your family has decided to hold back the information until you are done speaking, someone else in your extended circle of friends could discover the news and send you a message of condolences. 

If you and your family have talked about not contacting you right away, make sure they tell others that you have not yet been reached.  It only takes a few words up front to head off most accidental routing of information.  They should add "do not post anything or send email messages until we reach everyone in the family", to their delivery of the information about the death.

5.  Go visit your loved ones every chance you get.  The speaking business means that you will travel often.  Take the time to route though the hometowns of those you care about and visit relatives when you can.  Adding a day to a trip here and there will provide peace of mind when the end is near.  You may not be able to rush to be with family at the time of death, but if you have been present often you will be able to deal with missing the final days.  Every time I had a trip to the West Coast of the United States I would route through the Bay Area to visit my dad.  I averaged three or four visits each year for the final four years of his life.  Some of these were a few days, others just a few hours, but when he died I felt I had done the best I could (since I live in Texas), and I have no regrets. 

It is not easy for anyone to lose a loved one, but speakers face some unique challenges around their speaking and travel schedules.  Be proactive and honest with yourself (and your family) and you will find it easier to make the tough decisions. 

Have A Great Day

thom singer

Speaking at #SXSW? Do Not "Michael Bay" Your Next Presentation

Hollywood director Michael Bay infamously failed in his presentation for Samsung at CES.  The teleprompter failed and he could not express what inspires his own ideas, and he froze.  He walked off stage.  The Samsung executive who shared the stage with him was at a loss.  The presentation (a product launch) flopped.  The video has gone viral.

Professional speaker Scott McKain did a great job on his blog of explaining how and why this event failed with his post "This is why you hire a professional" (and much of that responsibility fell to the event organizer, Samsung, who selected Bay).  While not all speakers need to be professional presenters, we should not assume everyone is comfortable on stage.

Soon the tech and marketing worlds will come to Austin, Texas for the SXSW Interactive 2014 and there will be thousands of presentations.  Nobody wants to flop, but my experience in attending SXSW for nearly a decade (I missed last year) is that more of the talks are "bad" than are "good".  Most are okay, as they are smart people with interesting information.... but just because someone is smart, or has done something cool, it does not mean they are engaging speakers.

If you going to speak at South by Southwest (SXSW) in March 2014 there is plenty of time to make sure you are prepared to deliver a good presentation. 

However, too many of those who will take the stage at this event (and other events all over the world) will suck.  Yep, they will range from average to awful in their presentation skills.  There will be little preparation and most will not be audience focused.  Too many will attempt to "wing-it".  The actionable information and inspiration the attendees desire will be missing, while speakers try to prove they uber-intelligent on their topic.  

Speaking at a major event brings opportunity to present yourself as an expert, but if you are awful at how you communicate with the audience you will not only miss this opportunity, but you can crater your reputation (and your video will join Mr Bay's in infamy).  A great topic and business experience are not enough.  Successful and smart professionals regularly bore audiences.  

We live in a polite society, so most will never hear the feedback of what the audience really thought of their session. They will be told "great speech" or "nice job", and leave feeling they rocked the house.  

If you are going to speak at SXSW you need to start thinking NOW about how to ensure you are not one of the many presenters who will SUCK. This conference has a tradition of people walking out of sessions that do not meet their needs, and nobody wants to see their audience pouring out of their breakout session ten minutes after they being.

Hire a coach, and/or practice at least a dozen times in front of a live audience and video camera.  If you have been selected to present, this is a commitment you owe to your audience.  It is selfish to "wing it", and it is a crime to be horrible when you could have taken steps to improve in the two months before arriving in Austin, Texas for SXSW.

The best TED speakers are said to invest 45-60 hours in preparation for their talk.  My guess is that the majority of speakers at SXSW (and most other events) do not invest much time in practicing. 
 
If you do not care about the audience, drop out NOW!!!

If you are going to be a speaker and you stumble across this post.... PLEASE care about your audience and do not suck on stage!!!

Have A Great Day

thom singer

The Best Compliment for a Business Speaker or Corporate Trainer

It is affirming when a person in the class you are teaching says; "I wish I had learned this 20 years ago".  

While teaching a class on "Presentation Skills as your Secret Weapon for Business Development" to a group of lawyers I asked the participants what they liked about the class.  When one of the attorneys said the above about one of the tips I gave the class, it made my whole day.

What do you wish you had learned 20 years ago?

Have A Great Day.

thom singer

Speaking at SXSW? (or another conference?) - Practice, Practice, Practice!!!

Are you going to speak at South by Southwest (SXSW) in March 2014? The annual tech, film and music conferences will soon be announcing their line up for presentations and panels.  This is a giant conglomeration of conference activities and being selected to present can bring amazing opportunity (and fun, too). 

However, too many of those who will take the stage at this event (and other events all over the world) will suck.  Yep, they will range from average to awful as speakers.  There will be little preparation, they will not be audience focused, and many will attempt to "wing-it".  The actionable information and inspiration the people desire will be missing, and far too often attendees will be left thinking "that break-out session was BLAH".

Speaking at a major event brings opportunity to present yourself as an expert, but if you are awful at how you communicate with the audience you will not only miss this opportunity, but you can crater your reputation.  A great topic is not enough.  I have watched many successful and smart business professionals bore an audience.  

Just because someone is smart or has done something cool, it does not mean they belong on stage.  We live in a polite society, so most will never hear the feedback of what the audience really is thinking. They will be told "great speech" or "nice job", and leave feeling they rocked the house.  

If you are going to speak at SXSW in 2014 you need to start thinking NOW about how to ensure you are not one of the many presenters who will SUCK as a speaker. This conference has a tradition of people walking out of sessions that do not meet their needs, and nobody wants to see their audience pouring out of their breakout session ten minutes after they being.

Join at Toastmasters group, hire a coach, and/or practice at least a dozen times in front of a live audience and video camera.  If you have submitted a presentation idea, and are selected to present, this is a commitment you owe to your audience.  It is selfish to "wing it", and it is a crime to be horrible when you could have taken steps to improve in the six months before arriving in Austin, Texas for SXSW.

The best TED speakers are said to invest 45-60 hours in preparation for their talk.  My guess is that the majority of speakers at SXSW (and most other events) do not invest much time in practicing their talks.  

If you do not care, do not sign up to speak!!!

If you are going to be a speaker at SXSW 2014 and you stumble across this post.... PLEASE care about your audience and do not suck on stage!!!

Have A Great Day

thom singer

The Speaker As Part Of The Meetings Industry

While I have participated in several live "TweetChats", I have never before been the main guest.  This week (Tuesday, September 3, 2013) I am jumping in to share my thoughts as the featured guest on #NSAChat at 12:00 (noon) Central Time.  #NSAChat is a weekly Twitter Chat for those in the business of speaking, and hosted by my friend and fellow National Speakers Association member Eliz Greene.

The topic this week is "The Speaker as Part of the Meeting Industry".  Since creating the Conference Catalyst program I have come to view the role of the speaker at any event as greater than their time on stage.  Speakers set the tone for conferences, trade shows, conventions, seminars and other gatherings.  They are in a unique position to partner with meeting planners to help create a better conference attendee experience.

Those who present at meetings can be a valuable resource before, during and after the event.  The best ones work with the planners at all stages to help have a positive impact on the conference.

Speakers should also be involved with industry organizations (not just when they are speaking).  I am a big believer that those who speak to membership associations should also belong their own industry group(s).  The National Speakers Association (NSA) is one, but there is also Meeting Professionals International (MPI), Professional Convention Management Association (PCMA), American Society of Association Executives (ASAE), etc...  

In my involvement with my local MPI Chapter I have donated programs to their silent auction at the annual banquet, and I am now writing a monthly column for their e-newsletter.

There are many changes that are happening in the way meetings are being run and the expectations of how speakers engage the audience are always being discussed in industry forums.  Interactive presentations are becoming more popular, and planners are looking for unique programs that challenge their attendees.  Any speaker that wants to remain relevant should actively follow industry trends.

Other vendors in the Meeting Industry are very active in supporting the causes of the industry, and often attend (and sponsor) events and conferences..  Hotels, transportation companies, florists, outside meeting planning firms, printers, audio visual suppliers, meeting facilities, etc... are visible in the industry, but not as many speakers are present at the table.  

Please join us on the #NSAChat if you have opinions or thoughts on the topic.  Added bonus -- TweetChat.com seems to be back online....which makes participation in a chat much easier.

Have A Great Day

thom singer

Thom Singer is known as "The Conference Catalyst". He works with meeting planners and conference organizers to set the tone for a meeting. His presentations educate, inspire and motivate attendees to engage deeper in the event and make meaningful connections.  http://www.conferencecatalyst.com 

www.ConferenceCatalyst.com

3 Tips To Becoming A Professional Speaker

The phone has rung three times this week with inquiries from people who want to get paid to speak. "I want to be a speaker" or "How can I get paid to speak?" seems to be popping up in many conversations (with me, but also several of my peers are reporting a rising curiosity about the speaking business).

Recently I viewed an online video of a professional speaker teaching an eager audience how to get paid for their talks.  He had a packed room of attendees that all were interested in discovering their own path to professional speaking.  They asked a lot of questions and hung on his every word.  He is not the only person teaching classes on "How To Make Money Speaking".  But can one learn this complicated business from a course or does the journey need to have more customization?  I have found it often involves a lot of lessons from the School of Hard Knocks!

Over the years I've had conversations with many people who inquired about how to grow and cultivate a speaking career, but lately there is an increased desire for people to be paid for sharing their stories, thoughts, ideas and advice.   I am currently coaching two people who are entering the business and developing their own path toward being a paid professional speaker (and one of those who inquired this week is seeking a formal mentor... not just wanting to "pick my brain").

If someone has a desire to be a professional speaker (or to follow any dream) I think they should go for it.  While not everyone will find success, one has to try for their goals if they are serious about wanting to achieve them.  A speaking career does not from the sky, as it takes a lot of attention and intention.

The speaking business is not unique, but it is quirky.  Too often people assume they understand how it works because they have been at many conferences and watched "speakers".  However, things are not always the same on the inside as they appear on the outside.  How we define "speaker" also makes a difference, but most see anyone on stage in the same category (not true).  

Professional Speakers, Public Speaker, Industry Speakers, Celebrity Speakers, Content Speakers, Entertaining Speakers (Humorists), Workshop Speakers, Keynote Speakers, etc.... are all different in what they bring to an audience (and different people define each category differently).  The celebrities get paid very high fees to speak, and these amounts can be HUGE.  But the money is not the whole business.  There is a motivation behind why any speaker is selected, and that goes much deeper than the size of a fee.

Most conferences cannot afford the celebrities, but many still pay for those who present.  Some only pay for keynotes, and use free speakers for breakout sessions.  Others not pay any of the speakers they use.  The amount that is paid matches the value that the organizer expects to receive from that speaker, and what they desire them to bring to the event (celebrities are often seen as a draw to increase attendance, and thus they are paid for that value).

Bill Clinton has received over $700,000 for a single speech (earning over $13 million in speaking fees in 2011), and regularly gets over $250,000 for an appearance.  Wow, that is a big number... but how much do others get?  (The answer is: a lot less!!! If you were not the leader of the free world you should not expect to compete at those levels).

The realities of a speaking career are different for every speaker.  Celebrity speakers command big dollars, while others speak for free to promote their business, sell their products, etc...  Some of those who are speaking for no money are better speakers than some of the celebs.  There is no consistency, as each person's topic and skill levels vary -- and each event has different needs, expectations and budgets. 

The amount one is paid is not only about the content they deliver.  There is a weird mix of factors that are hard to define and cannot be quantified.  A speaker should never be viewed as a commodity item that is plugged into a conference agenda (and the best Meeting Planners invest a lot of time and effort in vetting the right speakers to set the tone for their events).  The speakers help weave the culture of a conference, and thus their contributions are important to the overall success of the event.

"Skill" is a subjective thing to define, but those who build outstanding speaking careers (with or without fame) are AWESOME at connecting with their audiences.  (Bill Clinton is an amazing speaker who captivates crowds of 100 or 50,000 with how he touches people individually with his words.... that, coupled with his fame, is why he is the highest earning speaking in the world).  If you want to be a speaker, make sure you understand that your involvement with the meeting is more than the hour you spend on stage!

Three Things To Do If You Want To Be Paid To Speak

1.  Learn the business.  This does not mean make assumptions by observing speakers.  Invest your time and money in understanding the different models of how people earn money as speakers (there are several).  Learn what it means to be a professional speaker and develop friendships with other speakers.  Do not stalk the celebrity speakers, with the hopes of being "discovered" (this rarely happens), as the celebrity business plan for speaking is different from yours (their phone rings because of their name, yours does not).

Find people who are at your level or a few steps above your experience.  Learn from them, but also help them achieve success. Create a mastermind group and make real friendships with those who are working in the business.  The best way to do this is to get involved with the National Speakers Association.  While you may not qualify for membership right away, understand what it takes to join and make that your first goal.  Attend local and national NSA events with the purpose of building relationships and learning about the business of speaking.  Do not expect any gigs to come from your involvement, but know that the knowledge and connections will come in very handy down the road.

Study what other speakers do to promote themselves.  Do not copy their work, but get inspiration from their success.  If you do not have speaker friends, then invest in paying a coach or mentor.  Avoid the ones who talk about fame and big money (unless you are already famous or know how to get famous), and respect that they are professionals who should be compensated for their knowledge.  Asking to "pick their brain" is the same as calling and saying "Can I have free consulting?".

There is a lot written about the business of speaking, some of it is even good.  Make the topic a priority and learn all you can.  If not you will repeat the same mistakes that others have made for decades and get frustrated that you are not finding the level of success you desire.

2.   Go speak.  Talking about speaking, and studying others, is not the same as getting real experience.  Look for local clubs and other organizations where you can deliver your talks.  Do not worry about getting paid.... if you are good, that will follow.  Too many "experts" think they should command high fees before they have crafted their personal style and stage presence.  Speaking is more than facts and statistics.  The power that a great speaker has comes from the way he or she tells the stories that support their content.  Content alone is not king.  If audiences only wanted content they could log read a White Paper on the internet.  People who listen to speakers crave a mix of valuable information and the speakers ability to captivate their soul.

I have read that it takes over 300 "professional level speeches" to reach Malcolm Gladwell's "10,000 Hours Theory" experience level as a speaker.  A "professional level" speech can be many things, but my definition is that you were invited to speak for a keynote or breakout session (does not matter if you were paid or not) to a crowd of more than 25 people.  This event is not internal for the company where you work, and you did not organize the event yourself (and is not at your Toastmasters Club).  Once you have given 300 talks at this level, you will know for sure if you are good or not.  People are often polite and say "nice speech" to those who are not that great, but if you have delivered 300 talks (and are good at it) you will find business coming to you.

3.  Be awesome.  You cannot fake being a good speaker.  Audiences know the difference between someone who is experienced and invested time to prepare their presentation.  You should never present without planning your speech and practicing for hours.  The amount of time you rehearse will depend on your level of skill and the material you are presenting, but I never go on stage without preparation.  

People can sense a speaker who is "winging it", relying on personality and charm, or hiding behind graphs, charts, stats, and quotes.  Too many people who take the stage assume they are "just fine" in their ability to speak - and that leaves audiences coming up short in their experience.  Being asked to give a speech is an honor, and should never be taken lightly.  The presentation is about the audience (not the speaker) and he or she should be dedicated to having an impact on those who are listening.  It is called "Giving A Speech", and thus you should always remember that your talk is a "gift" to the audience.

When I advise people to be "AWESOME" I get funny looks, as we do not live in a society that encourages people to work hard to improve themselves to the point of unequaled excellence.  But that is what you should try to do in this long journey.  I have seen speakers begin their talk by saying that they are not a very good speaker, but just a person there to share (they hope being self deprecating will endear them to the crowd).  That message tells the audience that they have not committed to this talk, nor do they care about if they are any good (as the talk is about the speaker, not the audience).  If you are not as good as you can be, then make it a priority to improve, but do not tell the audience you suck.  Never cheat the crowd out of your potential.  

The best speakers I know are always looking at video of their presentations and seeking ways to improve after each talk.  They hire speech coaches and ask for feedback from those qualified to give an evaluation that will candidly share ideas to help them reach a higher level.  You should not be the same person the platform at your 15th presentation as you will be at your 300th.  If you are, then you are not making improvement a priority.  Strive to become AWESOME and you will be better right from the start.

Have A Great Day

thom singer

****If you are seeking a mentor to help you learn about the speaking business, I may have some slots available (I can only work with a few people at any given time) or I can refer you to some amazing coaches that understand the business and will challenge you to excel.  Contact me thom (at) thomsinger.com for more information.