I am always amazed at people who can spot trends and capitalize on creating whole new industries. I want to be better at seeing things that do not exist and helping to blaze a path toward making them a new reality. Companies and individuals need to explore new territory or they become stale.
I find that groups can do this when they brainstorm, but need to be comfortable enough with each other to allow the creative juices to flow and freely take form. But often people are caught up with preconceived notions to really let the ideas germinate into new solutions. People want to be "big tent thinkers", but in practice they all have small tents.
I recently spoke to a corporate business consultant who says he produces increases in his client's EBITDA by 80% in 12 months. Although he charges large sums of money, all of his clients can serve as references because they all see results. I was curious why everyone he meets does not work with him (as what CEO would not want an 80% increase in EBITDA?), and he says that he refuses to take clients who do not listen and will not embrace change. The process of reinventing a company's direction can be painful and many just do not want the risk of discomfort.
Many times people are so sure that they know what to do to succeed that they never get anywhere. I understand this, as I can get stuck in ruts just like the next person. One needs to be open minded to take the road less traveled and create new paths.
I spent an hour alone with a pen and a large white board the other day. While I did not find the answers to all I query, I did feel that I made progress in uncovering what can hold me back from success.
In today's high tech world many of our products and services are viewed as commodities. Even when we know that we offer things that are unique, the clients just do not see the differences. Or maybe they do not care. They rationalize any number of things in their mind to be able to bypass the realities we know to be self-evident.
Thus it all comes back to reputation. But can our reputations become commodities? It seems like doing good work is just the minimum fee we must pay to play in the game of business. A good reputation is needed to survive, so does that distinguish us from those with whom we compete?
It comes back to needing to see new ways to position ourselves, our products, and our companies that have not been identified by the competition. And how does one do this? What does it take to have that "ahhh ha" moment when you realize you just won the game many moves before the end is even near?
Alas, I am still looking for these answers. But I believe.
Have A Great Day.