Monday, July 24, 2006
Sam Decker is one of the nations "thought leaders" on the hot topic of "Word of Mouth Marketing" and is the Vice President of Marketing and Products for Bazaarvoice (a very hot word-of-mouth marketing start-up that is taking over the word-of-mouth industry!). He is a blogger whose celebrated Decker Marketing Blog is a must read for anyone who wants to find fresh perspectives on a variety of topics. Sam is a former e-commerce executive at Dell, Inc. and the author of 301 Do-It-Yourself Marketing Ideas.
This month Sam has started a new series on his blog titled "How to hit the Marketing Bullseye".
Sam sees the marketing bullseye as a series of rings. The important stuff is in the center (the bullseye), but most of the time marketers get caught up in the outside rings, thus staying busy with work that is not the most likely to produce the desired results.
He is right and we see it all the time in professional services firms. Regardless of if the firm has a marketing team or if the partners are their own "rain-makers". Law firms, accounting firms, consultants, banks, and others spend most of their time in the outer rings and never get the return on investment that they really desire. Then they wonder why their marketing efforts do not meet expectations.
The "bullseye" activities need to be identified and action must be taken to complete those most important tasks if you want to really excel.
Sam has just three posts so far, (here and here and here). It is a great series and we look forward to learning more about his "Marketing Bullseye" philosophy.
Have A Great Day.