His new book, Career Intensity: Business Strategy for Workplace Warriors and Entrepreneurs, will be released in May 2006. I had the opportunity to read an advanced copy, and it is 216 pages of fantastic advice for anyone who wants to take their career to the next level. It was perfectly timed for the "I" post in this ABC series.
This is not a job hunters guide (the title led me to believe it was for those looking for a new career), but rather a manual for those whose toes are already on the ladder.... and are trying to grasp the success secrets that will take them to the top.
The Intensity Lorenzo wants us all to embrace is that spark that we see in peak performers:
The hallmark of successful entrepreneurs and top executives is the drive for continuous individual improvement known as Career Intensity. This is not a genetic trait; it is a focused strategy. This book is a competitive advantage for today's individual economy.Regardless of your goals, success does not happen by accident. You need to intensely focus on the little things everyday to reach your goals. To do anything less will leave you unfulfilled.
Do you know in your heart that you can be one of the great ones in your industry....but are still wading in the shallow end? Do something about it: Take charge. Focus. Plan. Network. Create value. Engage your intensity.
Have A Great Day.