Best-selling author Tom Peters said it best; "You are either distinct or you are extinct!"
If you want to stand out from your competition you have to be creative. Too many people think that if they just do a good job they will be rewarded. These days doing a good job is just the price of entry.
To be distinct you need to look at what others in your industry are doing, and then do something DIFFERENT.
Many years ago there was a regional law firm who garnered national attention with their successful print advertising campaign featuring the managing partner's bull dog. It was so good that everyone inside and outside the legal industry knew about this firm and their not so cuddly mascot.
The response of their competition? Dozens of law firms immediately began having pets in their media. One firm announced they wanted to do something different with their ads. They wanted to feature the managing partners cat!!!
Do not just do what everyone else does. Look for new ways to entertain your clients in a manner they will always remember. One successful sales person who routinely brings clients to Broadway Shows always mails the tickets to the client with a copy of the musical CD. Lot's of sales people send tickets....how many add in the gift of music? Who will be remembered?
Punch your way out of the box and find ways to be creative.
Have A Great Day.