Those who have heard me speak or read my books know that I am a HUGE believer in the power of the handwritten note. I send them all the time. Yes, email is the standard from of business communications these days, but who wants to just be "standard"?
I can talk about his until I am blue in the face, but lets allow success to speak for itself.
My friend Scott is a very successful sales professional who also is one of the leading networkers on the planet. He is also a fan of the written note, and will always send one after a new prospect meeting. Here is the email he got from someone he called on for the first time last week:
"Not to start an endless circle of “thank-you,” “No, thank YOU,” I must say that your note was the first hand-written thank-you note I have received in a business context in years. It is rare to see a hand-written note in this age of emails! You are to be commended for that gesture. We look forward to receiving your proposal."
First hand-written note in a busines context in years? Hmmmmm, and this from the CEO of a mid-sized company. This tells me that vendors selling all kinds of other products are missing the boat. Did Scott stand out above his competition? Yep.
Now, what if you are calling on a company and the competition sends a nice note and you send an email or ignore the gratitude gesture altogether? Imagine having to tell your boss, "We lost the bid cuz I was too much of a lazy ass to spend three minutes to handwrite a note to the prospect after the meeting".
I am sure your employer would agree with all the excuses not to write a note:
I don't have time
My handwriting sucks
It is old school
That stuff doesn't really matter
All customers care about is price
Postage is expensive
We don't have the right stationary
It will look like I am kissing up
I don't know what to write
Handwritten notes are for women (yes, I had someone tell me this at a seminar I was teaching)
Email is faster and therefore more effective
Email leaves a digital trail for the file
My clients work in high tech, so they prefer emailed communications
Nobody opens snail mail these days
Only the customers assistant will see it if I mail it
You can make excuses all day long, but the CEO who thinks you are to be commended for your gesture of the note will also be more likely to buy your product!
Have A Great Day.