Sunday, January 06, 2008
New Year Publishing (my publishing company) is excited to announce the release of Dale Pollak's new book, Velocity (New Year Publishing, 2008). Velocity shows how car dealers in today's pre-owned automotive marketplace can accelerate profits by running their dealerships using an investment-minded approach. This relatively new concept was pioneered by the book's author, Dale Pollak, who had to run his own Chicagoland Cadillac dealership this way out of sheer necessity – he's legally blind. It reads as Pollak speaks – quickly and with enthusiasm and the book is full of interesting anecdotes and simple exercises for applying Pollak's strategies.
Available at Amazon.com.
About the Author: Dale Pollak's career in the automotive industry has spanned more than two decades. As a dealer, consultant, entrepreneur, and speaker, Pollak has helped many successful automotive dealers in America make dramatic improvements in their pre-owned operations. Pollak's unique vision about how to improve used vehicle operations was shaped as much by his 13 years as a Chicagoland Cadillac dealer as it was by his visual impairment. Unaffected by the aesthetic qualities of his inventory, Pollak was able to analyze pre-owned vehicles solely from an investment-minded perspective. This viewpoint was the foundation for vAuto, Inc. the technology company he founded in 2005. vAuto provides dealerships with a better way to price, appraise and manage their pre-owned inventories. Prior to vAuto, Pollak helped build Digital Motorworks, Inc. from its inception to its successful acquisition in 2002. He holds a B.S. in Business Administration from Indiana University, a law degree from DePaul University's College of Law, and is a four-time winner of the American Jurisprudence Award.
Have A Great Day.