Sunday, January 13, 2008

The Breakthrough Company

I am currently reading a pre-release copy of a soon to be published book that will become this year's best selling business book. I can already tell that this will be HUGE.

Keith McFarland's The Breakthrough Company (which will hit the book shelves this week)is a better read than Jim Collin's Good to Great. What makes it better is that it deals with middle market companies that have broken through, instead of the giants. Like Collins, he compares these superstars to competitors who at one time were their equal, but were left in the dust by superior management.

I will write more about this book once I finish reading it, but at the half-way point I wanted to go on the record and tell everyone this is a "MUST READ" if you care about real business strategy. The practical and proven stories that lead his nine select example corporations are what everyone needs to know if they want to take their business to the next level.

Have A Great Day.


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