Do not over analyze everything you do when it comes to business development. I recently had a phone conversation with an attorney who wanted to do some marketing and increase his networking activities. He had some great ideas about how to position himself as an expert in his local community....but he was very nervous about taking action.
He was worried about the font he used in a newsletter, the color of the paper, and how prospects would react if he invited them to educational seminars on his area of the law. He spent so much time thinking, he spent no time doing.
Nike knew what they were saying when they said "Just Do It".
How about you? Are you spending too much time on research and planning?
Have A Great Day.
***Are you interested in hiring Thom Singer as a keynote speaker for your business event? If your team could benefit from learning more about how to make, grow and keep their business relationships, give me a call.