Tuesday, January 24, 2006


Customers have choices. Don't fool yourself, everyday those who do business with you are bombarded with advertisements, phone calls, direct mail and personal interactions with your competition.

The number of choices we constantly face is staggering:

19,000 Different Beverages Available at Starbucks (think about that for a minute, with three all the different sizes, flavors, syrups, temperatures, etc....you could have something different to drink everyday for 52 years)

19 Flavors of Oreos (I just thought there was one)

80,000 New Blogs Created Daily (But you choose this one....THANK YOU)

Google Search "Attorney" and you will get over 151 million websites. (Narrow the search to “Corporate Lawyer” – 6,680,000 websites)

With so many choices, how is a consumer to ever make a decision?

People choose what they know and like. From a vanilla lattes to cookies, ...... From blogs to lawyers.... all things being equal, consumers will choose what they are comfortable with.

While this is good news about your current customers (your competition is constantly trying to lure them away...but they usually stay), it is bad news for your business development efforts.

If you want to grow your business, you have to realize that it will take a lot of time to convince potential customers to switch their business. You need to build trust and that takes a long term commitment. If you are not working on your business development, networking, marketing and PR plans today, then you will not have new clients tomorrow.

Have A Great Day.

Thom Singer

***Source for Oreo and Starbuck's statistics: Seth Godin

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