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LawMarketing Portal and Expertise Marketing Launch Ground-Breaking Survey: Increasing Marketing Effectiveness at Professional Firms
BOSTON & CHICAGO--(BUSINESS WIRE)--Nov. 9, 2005--Professional firm marketers are invited to participate in a ground-breaking new study, "Increasing Marketing Effectiveness at Professional Firms." The goal is to give firms practical, new information that can help them compete more effectively.
The survey can be found online at http://www.zplink.com/lmp.
"Very little useful information on this subject currently exists for professional services, including accounting, architecture, numerous consulting specialties, engineering, executive search, law, and many others," said Suzanne Lowe, President of Expertise Marketing. "This research will fill that gap."
The 15-20 minute confidential questionnaire is directed to senior marketers in a broad cross section of professional service firms worldwide, inquiring into:
-- What key marketing initiatives do professional service firms evaluate?
-- How effective are their measurement / evaluation tools?
-- How do professional marketers overcome the many obstacles to measuring and evaluating?
"The survey results will reveal brand-new information that marketers can use to implement high-impact programs, provide insight into what other professional firms are doing and offer nuts-and-bolts practical solutions to common obstacles," said Larry Bodine, Director of the LawMarketing Portal.
This study is co-sponsored by:
-- Expertise Marketing LLC, http://www.expertisemarketing.com/, a Boston a consulting firm that provides marketing and management analysis and guidance to the leaders of professional service firms.
-- The LawMarketing Portal, http://www.lawmarketing.com/, the top online destination for law marketing information. It gets 60,000+ unique visitors per month.
-- The Professional Marketing e-newsletter, published free every two weeks to 4,200 subscribers. Anyone may subscribe at http://www.lawmarketing.com/subscribe.html.
The survey questionnaire was created with the guidance of 20 senior marketers from leading large and mid-sized professional services firms.
Other participating organizations also include the Association for Accounting Marketing (AAM), Management Consulting News, the Professional Services Marketing Association (PSMA) and The Society for Marketing Professional Services (SMPS).
This study will conclude in 30 days, so time is of the essence. Marketers are encouraged to click the link http://www.zplink.com/lmp/ right now to complete the questionnaire. (If the link does not work, please copy and paste it into your browser.) Participants will get the first look at the full report in early January 2006.
Expertise Marketing LLC
Professional Marketing Newsletter and LawMarketing Portal
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