Wednesday, November 23, 2005

Never, Never Knock The Competition

I am still shocked when I see professional companies go negative on their competition. Sometimes this is just a rogue sales rep talking trash, but other times it is the marketing department actually doing things to draw attention to flaws in those with whom they compete.

This morning I saw a deck of playing cards from Juniper (with their logo proudly displayed). Every card in the deck has a cartoon that made fun of their largest competitor, Cisco Systems. This well known high tech company actually has created a trade show give-a-way that mocks another company by name.

What were they thinking????

If you cannot sell to your strengths, stay home. If you believe your competition is superior, apply for a job with them. But don't, even if you think it is cute or funny, knock your competition.

Have A Great Day

Thom Singer

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