When A Conference Luncheon Is MORE Than A Conference Luncheon

The National Tour Association (NTA) and the United Motorcoach Association (UMA) co-located their annual conferences for the first time this year.  They combined opening sessions, meals and breakout sessions were open to attendees from either organization.  They also shared space side by side for their trade shows on the same floor. I had the honor to speak at the event, and the planners did a fantastic job of creating an "experience" for the over 3000 people in attendance (including an opening reception at NASA).

The lunch program on Day One was one of the most amazing events I had ever attended at a conference.  It was sponsored by Broadway.com and it was more than a luncheon, it was a happening.  The entertainment was a medley of performances from ten Broadway shows with the current stars of the New York shows.

In addition to the 90 minutes of "WOW" from Broadway, there were a couple of surprises that made the whole thing more personal to the organizationsl.  The current chair of NTA "crashed" the stage dressed as the Phantom and sang part of a song from Phantom of the Opera.  Turns out he has a great voice and actually starred in Phantom in Hawaii 15 years ago.  How cool.  But the real hook was when the current chair of UMA and his wife came on stage to introduce the star of the soon to open Jeckle and Hyde.  They raved about this upcoming musical, and the woman who would soon sing to the crowd... as it was their daughter.  The UMA chair's daughter has a lead role in the musical in New York.  What are the odds?  (That was really cool, and she stole the show with her voice!).

Stephanie Lee, the president of Broadway.com, was the MC of the lunch and she did a great job weaving the ten performances together while showcasing all the top musicals (some of which will open this winter in NYC).  The numbers included songs from Flash Dance, Jeckle and Hyde, Nice Work If You Can Get It, Once, Motown, Cirque du Soleil, and others.

The production value of the "Stars of Broadway" lunch was top notch and the audience of 3000 people were driven to their feet for a standing ovation following the final performance.  How often to conference audiences get that kind of experience that touches their souls and drives then to a multi-minute applause?

Those in the meeting industry are always looking for ideas on how to have unique experiences at their events.  Too often we end up with a lot of the same in a different package.  This lunch hit on all the marks of what those who plan conference events dream about.

As it turns out this is a regular thing for the NTA conference, as Broadway.com has been sponsoring similar spectacular lunches at the NTA Travel Exchange for about a decade.  The regular attendees look forward to being treated to the "Stars of Broadway" and first timers are always blown away by the level of the production.  As the audience exited the ballroom there was nobody who was not smiling, laughing and talking about what they had all experienced.

Having twenty Broadway actors flown to your conference for a 90 minute show would not be practical for every conference (it does fit in well with the NTA Travel Exchange, and Broadway.com's strong network in the Theater wold makes it all possible).  However, there are other ways to "wow" an audience.  Looking for partnerships with sponsors who have access to something cool in your industry and then taking the risk to create a lunch or (other event) that is more than a meal. The concept of doing something unique and unexpected will work for any conference.  It needs not be a Broadway "show" to be a "SHOW".

Have A Great Day.

thom singer

Cool Things My Friends Do - Josh Pottinger Serves As President of Local Make-A-Wish

Each Friday on this blog I enjoy highlighting some of the cool things my friends do in their work and personal lives. 

Josh Pottinger has been a wealth management adviser in Austin since 1995.  He and his business partner, Jason Chirogianis have built a successful 5-person team that now resides at UBS Wealth Management.

When Josh is not serving his clients or spending time with his family, he is a dedicated volunteer for the Make-A-Wish Foundation of Central and South Texas, trying to make a small difference in the lives of children. When he found out that over 27,000 children are diagnosed with a life threatening disease each year in the United States and that 300 of those are in the Austin area, he and his wife decided to jump right in and get involved.

As a father of two young children (Elle, 6 & Johnny, 5), he and his wife Kristen have gravitated to organizations that benefit children in some way. Josh is now in his 2nd term as the President of the Austin Regional Board of Trustees and he also serves on the Governing Board for MAW.  During his time on the board he has worked hard to help the organization expand.

This year Make-A-Wish in Central Texas is on track to grant 200+ wishes in our 40 county area!

Coming up in June 2013 they have a super cool event that you may want to check out. The event is called "Over the Edge" and its a once-in-a-lifetime opportunity where you can rappel down one of the tallest buildings in downtown Austin (This sounds so cool -and many of my friends have done this in past years!).

If you are interested in getting involved with the organization, I'm sure Josh would enjoy speaking with you --- as they are always seeking enthusiastic volunteers.

Have A Great Day

thom singer

Austin Sales Training, Presentation Skills, and Meeting Facilitation

Davis / Hill Solutions LLC is a training and consulting firm designed to assist companies in Austin, Texas (and beyond) with staff development courses in sales, leadership, business development, communications, and presentation skills.

When I began speaking professionally four years ago I assumed that I would have a robust training component to my business.  However, in the midst of the recession many companies suspended their employee training programs (thus, I built my business around speaking at conferences and individual coaching). While I often was asked to create in-house corporate classes by those who had seen me speak, it was not an active part of my early business focus.

Today there is a renewed interest in customized classes to educate, inspire and motivate employees.  Additionally, many companies and law firms are finding it useful to bring in outside facilitators to create better engagement in their planning sessions.  I have always enjoyed this component of my work, and am excited to work with a variety of companies across several industries.

Davis / Hill Solutions is a distributor of DiSC Workplace Assessments, and much of the DiSC training methodology and course-ware are utilized in the classes we offer.  Every class is designed with the client's unique staffing framework, and half and full day instruction are available.  

We will be working with a variety of experienced trainers to make sure each client receives the ideal instruction.  Additionally there is a series of public classes being developed in conjunction with local incubators and co-location facilities for entrepreneurial companies and solo-preneurs (more information coming soon!).  

If your team is ready for education and facilitated discussions to move your company closer to their potential, I look forward to talking with you soon.

Have A Great Day.

thom singer

Director of Training

thom (at) DavisHillSolutions.com

(512) 970-0398

Austin Texas Tops The Charts In Jobs - Leadership Austin Engage Breakfast

Leadership Austin hosted their monthly Engage Breakfast on January 15, 2012 at the Long Center.  The topic was "Topping the Charts: Austin's Job Creation", and it was an upbeat panel discussion about where the Texas Capital has been, where we are, and what is around the corner.

Panelists:

• Ray Almgren - Vice President of Product Marketing for Core Platforms, National Instruments
• Tamara Atkinson - Deputy Executive Director, Workforce Solutions - Capital Area Workforce Board
• Gary Farmer - Vice Chairman of Economic Development, Greater Austin Chamber of Commerce; President, Heritage Title Company of Austin
• Hall T. Martin - Founder and Director, Texas Entrepreneur Network

Moderator:

• Brian Sanders - Anchor, KXAN

Of course it is easy to have a positive conversation when your city is leading the country in jobs.  The November 2012 unemployment rate was 4.9 % in Austin, which beats the state (5.8%) and national (7.4%) numbers by quite a margin.  And we are leading in new jobs created over the top 50 metropolitan areas in the United States.

Austin is a city with both a robust start-up community, with half of all investments in Texas start-ups going to companies in Central Texas. And it is not just technology ventures, as we have diverse sectors including gaming, food trailers, packaged foods, etc....

We also continue to attract larger corporations to move their headquarters or open satalite offices in Austin.  256 companies have relocated part of their operations to Austin in the last nine years.  

But it has not always been a bed of roses.  Austin has seen the ups and downs economic trends over the past few decades.  We were hit hard in the early part of the 2000's due to the tech bubble and our over focus on the semiconductor industry in the 1990s.  Today we have a much more diversified economy, which is what positioned Austin to lead the way through the most recent recession.

The Chamber of Commerce and other organizations have worked closely with the city to help the region become a highly desired area for both companies and professionals to locate. New college graduates flock to Austin because of the creative, innovative and entrepreneurial spirit.  

However, our boom-town does have challenges.  Too many high school students are dropping out or not pursuing advanced education.  This means they are forfeiting the opportunities that are abundant in the area for skilled workers.  We need to do more to expose young people to opportunities.  We have too many available technology related jobs (over 2000 unfilled), while every service job posted receives 55 applications.

Austin continues to top all the lists (and has for the 21 years that I have lived in the community).  Yes, part of the reason we do so well is our wonderful landscape, weather, recreation ,etc.....  But the economic leadership that makes us the envy of cities across the world is not an accident.  We cannot take it for granted, as everyone is looking to compete for the talent and the jobs.  Fortunately, Austin has amazing companies, elected officials, organizations and volunteers who work tirelessly to keep up on top!/

Leadership Austin continues to bring great programs.  I attend the Engage Breakfast each month (when I am not out of town) because the audience is always left with new information and their minds are filled with ideas.  

Have A Great Day.

thom singer 

The Blank Piece of Paper

While participating as an online observer to the PCMA Convening Leaders Conference I had the chance to participate in some live chats with others who were remotely viewing the sessions.  Much like being in-person at an event, I found the most valuable nugget or idea did not come from a presentation, but instead from another attendee (it is always the "Hallway Conversations" that bring the best information!).

Meredith Low, a meeting professional from Toronto (and my new virtual friend), added her thoughts in the online "Group Chat" during an afternoon session.  She was building on something said by the speaker, and her words carried a punch that out-shined the great information that was coming from the event's planned agenda.

She talked of an exercise she does with her clients where she asks them "If this meeting you are planning did not exist, and you were to start fresh to design a way to bring your community together, what would you do?".  In other words, take out a blank piece of paper and let's create an ideal situation to achieve your purpose... what existed before does not matter.

This is a GREAT idea for anyone regardless of their products or services.  All industries can benefit from Meredith's idea of looking at your world with a fresh perspective.

I spent the rest of the day reviewing at my speaking business.  As something becomes established, like a career, you can easily get caught up in "what is" and not "what could be" (or "what should be").  It is easy to look at concepts and processes that have worked in the past hand hold onto them for dear life.

This process of thinking about my company from a blank sheet of paper spawned several interesting thoughts and new ideas.  It also made me examine some of my habits that may or may not be in my long-term best interest.  I am still sketching out what I would be creating if I was starting today (and if money was no object).  Much of what I am doing is right.  Some of it was right at the time I began bootstrapping the business, but not as much now that I am established.

I discovered some areas that could use immediate adjusting, and a few that can be tweaked over time.  I still do not have the luxury of unlimited funds, so a few ideas I have cannot be implemented because there are the financial realities that everyone faces (except, apparently, the U.S. Government).  However, this exercise gave me the chance to dream and to explore.  That is what all entrepreneurs and intrepreneurs (you need not work for yourself to be a creator of something exciting) need to do more often.  It is easy to get caught up in the minutia of our day-to-day routines.  The "Blank Sheet of Paper Exercise" is something we should all do regularly.

Thanks Meredith!

Have A Great Day

thom singer

My Day Attending A Hybrid Meeting - Remote Viewing A Good Option, But Does NOT Replace Being Live At The Conference!

Hybrid Meetings are here to stay!

There has been a lot of discussion, and worry, about how online content would impact the meetings industry.  When the internet first exploded on the scene there were those who predicted the demise of the live meeting. Would people invest the time and money to travel to conventions if they could see the presentations on their computers?

However, in-person gatherings are never going away, as humans are experiential beings who desire to share what they are learning and doing with others.  In fact, the meetings industry is expanding again following the couple of years of recession.

Additionally, most webcasts over the years from meetings have been choppy at best.  The technology did not always work, and thus attending session remotely was often a frustrating experience.

There has been much talk about the "Hybrid" format, where the live conference, trade show, convention or seminar also has an online component for those who cannot attend. Some feared this would undermine attendance, while others argued this would supplement the event by providing content to those who could not be present. I have always believed in the later, but had not really ever experienced a conference remotely where I was overly impressed.

An event is about more than the content, as the "hallway conversations" and other interactions with my peers is always what has delivered the most value from conference participation. Plus, the lags in technology have usually left my remote viewing in the "blah" category.  I am often left wanting more, or simply logging off long before the presenter finished.

Until today.

I was not able to attend this year's PCMA Convening Leaders Conference in Orlando.  With my busy travel schedule it is often hard for me to justify more time away from my family when I am not speaking at an event (I gave 57 presentation in 2012, and expect the same level in 2013).  But as an active participant in the meetings industry, this is a gathering I would have liked to have been at in-person.  I spoke there last year and have developed ongoing friendships with many who I met at PCMA CL in San Diego.  

Thus, I registered to participate in the hybrid broadcast. There was no cost for doing this (there is some debate still in the industry if the online option should be free or for-fee.... I am not sure, but since it was free I adjusted my schedule to be sure I could try the hybrid).  

The opening session, featuring keynote speaker Morton Hansen, was a great online experience.  I had read Mr. Hansen's book (co-authored with Jim Collins), and was curious to experience his presentation.  I was very happy with what I witnessed.

The technology used by PCMA to webcast the conference worked very well.  I did have to go through a download of software and a re-boot to get it to work, but I anticipated this and allowed time for the necessary set-up.  Their technology provider was MediaSite by Sonic Foundry.  The manner in which it allowed me to view was superb.  I had the choice of seeing the slides or the speaker in larger format, with the other being in a smaller window.   The streaming was nearly seamless, and the camera operator captured the presentation perfectly.

Mr. Hansen used two live "Tweet or Text Polls" to engage the audience, and I was able to participate remotely, which gave me a bit of a shared experience with those who were live in Orlando.  Plus, several of my friends who were present or also watching online were commenting live on Twitter and we were able to have our own back and forth whispers via "Tweet" (similar to leaning over to the person next to you in an audience and making a comment or sharing a point of view).

Being able to participate in the Opening General Session at PCMA Convening Leaders from 1000 miles away was a great experience.  It was NOT the same as being there, thus meeting organizers have little to fear from offering a selection of sessions to those who cannot make the trek.  I would never skip a conference because the data was available online, but it is a nice option.  

Content alone is not what makes a conference unforgettable.   We often mistakenly think that the agenda and data are the drivers, but without the shared experiences among the people there is little that lasts.  I enjoyed what Mr. Hansen had to say, (and thought he did a great job of connecting his message of "Great by Choice" to the lives of those who organize conferences), but the video alone was not as moving as I imagine it was from the main stage.

My excitement level over watching hybrid online events has changed.  I would now choose to do this from a variety of other conferences in industries that offer a chance to participate from afar.  But I am even more sure that the "hallway conversations" and other human-to-human engagement is what really stamps success on an event.  Clearly looking at the PCMA CL agenda this topic of getting people engaged has reached the top of the pile of what is important in the industry (Many have been screaming about his for years).  It will be fun to see where it goes from here, as I talk with planners on this topic nearly everyday.

Mr. Hansen challenged the audience to take risks in how they structure events.  He pointed out that we do not need to take risks we do not need (but getting folks more engaged IS something we need), and warned against "change for the sake of change"... but his closing challenge rang true in many ears!

I look forward to seeing some of the other PCMA sessions this week that are offered online.

Have A Great Day.

thom singer

FOLLOW UP:

After the success of the opening session I logged onto a breakout session that was offered online.  "The Art of Engagement: Making Your Conferences Extraordinary, Not Extra Ordinary" with Greg Fuson.  His talk was interesting (and right up my alley), but the extraordinary part was the Group Chat conversation that took place between many of the people who were watching remotely.  Taking Greg's concepts and ideas, we discussed related issues.  Some on the chat agreed with each other, while others differed in their opinions (but all were articulate and respectful of areas that did not match up).  

Some of the participants were meeting planners, while others were vendors to the industry.  All had quality points of view, and the engagement made the remote experience more robust.  Those live in the room could not debate and dive deeper like we did online.  Hopefully the others online, who did not join in the chat, also found value in the banter.

A few of those who participated were: Jeanne Torbett, Meredith Low, Deanne Davis, Jay Daugherty, Cory Fransway, Jennifer Kingen Kush, Amanda Clark, Dana Gracia, Stephanie Gimmi, Mercedes Peralta, Judy McClain, Allyson Wagner and Mahogany Jones.  Thanks to all of you for creating and amazing hybrid experience.

MORE FOLLOW UP:

I logged onto two other sessions via the PCMA Convening Leaders Hybrid Meeting.  In all cases the education level was good, but the live chat with the other virtual participants was what made the experience shine.  Some friends and clients were on the chat, and one person reached out to me by email after the session ended and wants to talk more about my speaking offerings for her conference.  Thus, one can network without being in the same room!

Overall I have to give the virtual option for this event an A+.  I have never had this level of an experience attending a virtual event.  But at the end of the day I still do not feel complete - as one cannot really share an experience with other people when sitting alone.  

STILL MORE FOLLOW UP:

I had not meant to add more to this blog post, but watching Jeff Hurt's presentation I was compelled to chime in again (Jeff is with Velvet Chainsaw, and a friend and mentor to me over the last 18 months). 

His interactive breakout session took the experience of remote viewing to a new level.  The way he engaged the online audience was spectacular, and he used the dead time in the room when the live audience was doing live exercises to present directly to those watching on their computers.  

His session was hands on for the audience, and it was a great example of how to do a session that is not "cookie cutter".  Room layout and having round table discussions, etc.... was a great showcase, but more important was how Jeff behaved as a presenter.  The problem is that few speakers or facilitators can do what Jeff did in regards to giving control of the learning to the audience (I like to think I can do this on some levels!!!).  

While having someone with confidence and experience leading an out-of-the box session is great, my fear is that some will just let anyone facilitate, and thus it could come out flat (Jeff's session ROCKED both the live and remote participants!!!).  He mentioned that training those who will present at your conference is one way... but I wonder if most who speak at conferences are open to such training.  

Speakers, facilitators and other presenters must all be seen as partners in cultivating the event experience.   It reminds me of my manta: "Just because someone is smart, or has done something cool -- it does not mean they belong on stage!".

Jeff showed by example the importance of having the right people leading workshops, and not just finding a subject matter expert.  His point was spot on when he mentioned moving away from SME (Subject Matter Experts) to SME (Subject Matter Experience).  His program was an experience, and if I was not already a huge fan of Jeff Hurt... I would be now!!!

Thom Singer is known as "The Conference Catalyst". He works with meeting planners and conference organizers to set the tone for a meeting. His presentations educate, inspire and motivate attendees to engage deeper in the event and make meaningful connections.  http://www.conferencecatalyst.com 

www.ConferenceCatalyst.com

Is Your Conference LAME? (Lectures And other Mediocre Experiences)

What was spectacular about the last conference you attended?

Over the last few years there has been a lot written about the changing face of conferences, trade shows, conventions and seminars.  There is no disagreement that we need to re-invent the live event experience, but what that means is all over the map.

The problem is there is no such thing as an "awesome app" that will guarantee your Conference Attendee Experience.  A famous keynoter does not really get people inspired.  Simply instructing breakout speakers to be more interactive cannot change their presentation ability and how they engage the audience.  Open bar and a band will not get people into meaningful "hallway conversations".

Wanting better events is one thing, creating a new way is much harder.

Too often events are simply L.A.M.E.

"Lectures And other Mediocre Experiences"

I am not saying that conferences need to eliminate "lectures", clearly when we gather people for major events there will the desire to hear from speakers who can educate, inspire and entertain.  However, the old school style speech where an expert talks at an audience is no longer interesting.  Humans are experiential beings and desire more than Moses coming off a mountain and sharing The Word.  People want a conversational style interaction, and they want to share their own thoughts with others.

Finding speakers who can do more than deliver an 8th grade book report is not an easy task for organizers.  With a record number of people calling themselves "speakers",  many people end up on the agenda who are not really focused on the overall experience or prepared to take the audience on a journey.  To create something beyond the normal it is not simply about the speaker's content, but about their style and speaking experience too! (remember, just because someone is smart or has done something cool -- it does not mean they belong on stage!)

But the solutions to better conferences are not  only on the shoulders of the presentations (although speakers do set the tone for the whole event).  All aspects of the conference design must be explored to ensure they are not just mediocre.

The breaks need to be redesigned to allow for conversations between attendees.  The amount of time and the area provided must encourage people to go deeper in discussions with each other on the topics discussed.  Talking with each other in the hallways ("hallway conversations") is often sited as some of the best parts of the conference, but if breaks are short and the space provided is over-crowded or otherwise inconvenient  then nothing special can occur.

Room layout and decorations are also part of the aesthetics that impact the event.  Allowing for more space in the networking areas and session rooms will cost more money, and too much room can make it look under-attended.  Thus working with a designer is key to creating something unique and functional.

Reminding people that the value of the conference is not actually found in the agenda, but in each other, is paramount to creating a culture where folks engage.  But that can be scary as the agenda is the tangible part of the event.  To say it is not the key focus is risky.  Yet without taking chances everything is a 'cookie cutter" to all other gatherings.

Organizers are looking for the magic formula that will be both different and guaranteed.  The same-old way to structure an event is at least proven.  Nobody gets fired for making a schedule that looks like last year. Plus, doing some things different may not work out well, and that means that people could complain.  But when something new works out and is spectacular.... everyone wins.

I would rather attend an event where I know they tried new stuff and some of it failed than just having it all be LAME.  It is my opinion that others are hungry for events that push the envelope (this does not mean having to totally re-invent the program format... although that could be good too!).

What do you think?  Are we asking too much for events to leave LAME behind and discover ways to be spectacular?

Have A Great Day

thom singer

Thom Singer is known as "The Conference Catalyst". He works with meeting planners and conference organizers to set the tone for a meeting. His presentations educate, inspire and motivate attendees to engage deeper in the event and make meaningful connections. http://www.conferencecatalyst.com 

Cool Things My Friends Do - Monique Maley and Marny Lifshen Host Women's Leadership Seminar Series

Each Friday on this blog I enjoy highlighting some of the cool things my friends do in their work and personal lives. 

My friends Marny Lifshen and Monique Maley are hosting a seminar series for women leaders in Austin.  "WOMEN Front & Center: Define your brand. Refine your presence. Expand your network" will run for three Tuesdays in January, February and March.

Join a select group of successful professional women who are committed to enhancing their personal brand, creating a confident and persuasive personal presence and improving their professional relationships. This unique experience gives you the opportunity to grow your knowledge, your skills and your network.

This three workshop series provides hands on, strategic and practical professional development in an intimate setting. The content and exercises are designed specifically for experienced professionals who are looking to make a marketable and measurable impact on their careers.

Marny and Monique are both active with the local chapter of the National Speakers Association, and each have a unique skill sets that will together make the seminar series a learning experience for all who participate.

Session One: Tuesday January 29th

Define Yourself! Crafting a Powerful Personal Brand

Session Two: Tuesday February 26th

Embody your Personal Brand: Personal Presence for Maximum Persuasion

Session Three: Tuesday March 26th

Get your Act Together and Take It on the Road: Articulate your Message & Build a Vibrant Professional Network

The cost for all three days is $499

Register or find more information at http://www.eventbrite.com/event/4993616040

Have A Great Day

thom singer

Networking Mistakes Being Made At Almost Every Conference

Mistakes are made at events.  People say they come for the "networking opportunities"... but then they often fail to make meaningful connections.  Planners know that this is an issue and are always seeking ways to help attendees do a better job of meeting each other.  It is well known that the agenda matters and data is important... but when people have great "hallway conversations" with their peers, the event is a bigger success.  Thus getting people together means exceptional events.

Here are the most common mistakes people make when networking

1. Spending too much time with coworkers and other friends. Cliques are a big problem at events, even though people do not intend to be exclusive. It is easy to gravitate to those we already know and close ourselves off from the opportunity to meet new people. If this goes unchecked, it can undermine the whole atmosphere.

To combat this you must be conscious of the need to get people engaged.  Since people attend a conference, trade show, convention, seminar or other events for the "networking opportunities", there must be an environment where the people are the stars of the show.  Too often we see events that claim "content is king", and while learning is important, it does not trump the human experience.

2. Seeking time with celebrity speakers, industry gurus and other VIPs. Many people have a hope that they will meet someone more established (or famous) who will reach out and pull them up to the top. While this could happen, the reality is that most of these VIPs are not at the event hoping to discover a protege.  They are polite and happy to talk with those who stand in line to meet them, but few go home and follow up with those they encountered.  But when industry gurus or celebrities are highlighted as the focal point of the whole event, it is not surprising attendees flock to them.

A better idea is to get people to spend time with peers. Discovering others who are at similar career levels is an invest in establishing the foundation to what can grow into a meaningful and mutually beneficial friendships.  Conferences need to champion the power of the audience over their agenda and their celebrity speakers.

3. Talking too much. People often think that they should impress those they meet at conferences.  Hours are spent trying to craft a catchy "elevator pitch" and agendas include "speed networking" programs that turn the process of meeting into a fast-talking parlor game.  Instead of trying to be interesting, attendees should be interested in others and what they have to say.

Forget the goofy ice-breaker games and instead educate people to ask the types of questions that will launch meaningful conversations. The more one inquires about others, the better impression made. Talking too much about yourself will turn many people off (I struggle with this and am working to improve).

4. Paying attention to electronics. Smartphones and other gadgets are wonderful tools to make our lives more efficient, but at a conference they can be the wall that blocks interesting chats. If someone is on their phone they cannot be engaged with others and do not look approachable. Yet telling people to put their phones away will create a problem, as that is just not going to happen for many.

When a face is buried in a phone it tells others that the really fascinating people are elsewhere and that the offender is choosing email, text and social media over talking with them.  Creating a place where people want to have live conversations is always a challenge, but it can happen if the planners are intentional in their efforts.

5. Skipping keynotes and other sessions. People are experiential beings. When at an event there must be participation if an attendee wants to be part of the "mini-society" that is created at a conference.  There are communal activities that are expected for admittance into the group.  Yet too many people scour the schedule for when they can retreat.

Being present and active in all aspects of the conference must be part of the culture.  Creating an expectation for involved behavior throughout the event must be established. Building downtime into the agenda so that people do not feel overwhelmed is an important step to keep them from running away from the main events.

6. Expecting a short conversation to make someone part of a network. It can take several meaningful interaction with people before someone notices another exists. It is not uncommon for people to not grasp what another person does for a living until they heard it several times. Thus one meeting is not usually significant to create a relationship.  Yet people think a brief encounter makes them lifelong friends and are convinced they have established something meaningful.

Encourage your attendees to follow up with those they meet after the conference.  Do not let the power of connection created at your event die as soon as people leave for the airport.  Online communities and other forms of follow up should encourage people to extend their conversations once they get home.

7. Arriving late, leaving early, or skipping the networking time altogether. The best networking takes place before and after the main programs. Too often people will show up for the education but not the networking, and then wonder why they did not meet anyone who could have an impact on their future.

Being present at the networking events with a purposeful intention to meet others and discover what they are all about is the only way people will have success. Creating events that are uniquely interesting is important.  Simply coming to a ballroom for cheese and wine is hardly appealing to those who attend a lot of events.  The more inviting the social activity, the more likely people are to show up.

************

The best way to create an atmosphere for better networking is to make it a priority.  Do not pretend it is not important or that the human experience is secondary to the rest of the agenda.  Recognize that people want to connect, but that they will always suck at it when left to their own devices.  Address the elephant in the room and give your attendees the permission to network (it is what they want to do!!!)

Have A Great Day

thom singer

Thom Singer is known as "The Conference Catalyst". He works with meeting planners and conference organizers to set the tone for a meeting. His presentations educate, inspire and motivate attendees to engage deeper in the event and make meaningful connections.  http://www.conferencecatalyst.com 

www.ConferenceCatalyst.com

Inspiration Comes From Smart Friends

Invest in yourself and build friendships with people who will encourage you to excel in your personal and professional lives.  While there are many books you can read and systems you can implement... nothing can have the level of impact on your future success as the people in your life.

Belonging to organizations is a great way to find connections with others who share your values and goals.  When you are part of something that is bigger than only self, it propels you to higher levels.  Participation and the service with others is paramount to expanding your horizons.  If you are trying to do it all alone you could easily get lost on your journey.

I just returned home from an educational event sponsored by the National Speakers Association.  This particular event was called "The Laugh Lab", and was a two day intensive class for speakers on how to better understand and utilize humor.  The program was powerful, but the benefits of being present at this three day seminar were beyond the agenda.

The people with whom I was with were responsible for the real value of this event.  Like any conference, the sessions provided good material, but it was the "Hallway Conversations" with my peers that lead me to discovering ideas that I can put into practice that will serve the audiences I address in 2013.

Being around other speakers who are all growing their businesses is electrifying.  The Meetings Industry is a unique business, and those who work as speakers can find it to be a lonely.  My active involvement in the National Speakers Association has provided me with access to some brilliant people who understand my efforts to create and grow a business.  Plus, many actively are there to brainstorm ideas and share best-practices.

While we all have different topics of expertise and speak to a variety of types of audiences, my circle of friends has expanded to include some of the most uniquely interesting people I have ever known.  I am confident that if I had not joined NSA four years ago that I would never have established myself in this industry.  It is not that the association directly provides any business, but the exposure to the education and the contacts to other speakers has been the key to my success.

It costs money to belong to the group, and there is an investment of time and cash to attend the national convention and workshops, but all of this has allowed me to learn, grow, and avoid common pitfalls that others have seen.

I am often asked by non-NSA speakers why I would want to spend time with the "competition"..... I just do not see it that way.  These people are not working against me, but instead they are partners in my future.  NSA founder Cavett Robert was famous for saying  "Don't worry about how we divide up the pie, there is enough for everybody. Let's just build a bigger pie!"  --- I fully agree!!!

Inspiration comes from having smart friends.  I am lucky, as I have lots of inspiration coming my way.... as I have many smart friends!!!

Have A Great Day.

thom singer

2012 Theme Recap and 2013 New Year Motto

Looking back on 2012 I have to smile.  It was a year filled with some good, some bad, and some ugly.... but I came through the year improved for the experience.  Overall it was a fine year, and I have enjoyed the journey.

I wrote on my blog (here and here) about working to "be a better person" in 2012.  It is not that I was a schmuck... I just wanted to focus on improvements.

There were four areas of attention:

• Belief in Self
• Intention in Action
• Joy in Family and Friends
• Fun in Success

In the end, the "theme" was subjective, as it is hard to say if I am any "better".  However, I do view the year as a success.  I did believe in myself, took action, found joy with friends and family and had fun in my success.  I also hope I helped others along the way.  Many who teach goal setting profess that a goal MUST be measurable, which is why I went with a "theme" (it allowed much more flexibility).  It is certainly open to opinion and there are those who would criticize,.... while others might applaud.  Yet in the end, I did try to be better ever day.

I learned through trial and error that there are three kinds of people we encounter:

1.  Givers:  These are folks who enjoy helping people excel along the way.  They do not lead with the "what's in it for me" mentality and are never jealous of the successes achieved by others.  They know that your success is proof they can find their own victories.  These people make introductions, promote others, and do all they can to create "win / win" situations.  

2.  Indifferents:  These are the ones who do not care much about about your efforts.  But wait, before you judge... these people are okay, too.  It is not every's job to be caught up in the lives of others.  What is important to us will not always be on the same level of importance to someone else.  The world can be demanding and there is not time to be engaged with each person's cause.  Sometimes people just do not have the bandwidth to see your efforts and lend a hand, or they do not share your beliefs.  Don't get bummed when people are indifferent.  Often they wish they were the givers (or think they are the givers) all the time.  Usually they do give sometimes (just not to you), and usually when it is convenient for them.  Don't fret... and help them if you can, and keep going toward your goals.

Meanwhile there is the third kind of person:

3.  Jerks: The people who think that everyone is out to get them and they chagrin anything that is a win for another person.  They are confident that people are cheating if they are in the lead.  These people can suck the energy out of the room, and cause a lot of hurt along the way.  They do not do it on purpose, and will rationalize all day why the other person is surely wrong, but they have a darkness deep inside.   You cannot change their soul.  They are jealous, needy, and greedy.  Often they are invisible until it is too late.  When you do business with a jerk you eventually find out.... and it is painful.  

Fortunately, the givers out-number the jerks (Indifferents exist on a situation by situation basis and are harder to quantify).  Part of my mantra for 2013 will include the words "fewer jerks".  I am trying to learn to identify and avoid those who are clearly selfish or self-centered in their pursuits.  I am writing a private mantra for the year, and it is all about the importance of the good people in my life and mutually beneficial opportunities.  

A win for one is a win for both when all parties see opportunities as unlimited.  Those who see a pie with a finite number of slices will always get nasty when seeking their slice.  I choose not to believe that we live in a finite world. 

We need meaningful connections is we desire meaningful success.  Build relationships, but choose you people wisely.

******************

In 2013 I am going to attempt to live by the motto:

         "Value People, Have Fun, and Make a Difference!!!"

I hear from people from all over the world that they desire to have a stronger network, and they had hoped that social media was the answer.... but after nearly a decade online, many isolated.  A "link" a "like" or a "friend-request" is not necessarily meaningful.  We need the human-to-human interaction to be more engaging to find the real results of networking.

I believe that we are still living in difficult times and that in the new year we need meaningful connections with others more than ever before.  It is why the topic of networking continues to grow in popularity.  

(When I began speaking professionally 4 years ago I was told that the topic was overdone and nobody cared.... meanwhile I have found that through the recession the power of business relationships has become more important).

Please join me in 2013 in stirring the pot to encourage people to invest in each other beyond creating a digital phone book of strangers.  Remember that when you deal with another person there is always a human on the other side of your interaction that has their own "stuff" going on in their life.  Networking is not about how they can help you.... but how you can create a mutual web of shared success.

Happy New Year 2013.

Have A Great Year

thom singer

The 12 Days of Conference - Day Thirteen

Over the past twelve days this blog was graced by informative posts about the meetings industry by a variety of guest bloggers.  "The 12 Days of Conference" turned out to be more than I expected, so today I wrap it up with the last post (yes, Day Thirteen.... always provide more than is expected!)

CLICK HERE to read the whole "12 Days of Conference" series!

Give Them More Than They Are Expecting

by Thom Singer

When you are planning an event (or doing anything), make sure that you are providing more than your attendees expect.  Too often we are conditioned to expect less than promised, so when something exceeds expectations the "WOW FACTOR" goes way up.  People enjoy positive surprises, so a little extra in the "Conference Attendee Experience" will have a lasting impact..

What you provide will vary from event to event, but you should look for ways to be sure that your conference is not a "cookie cutter" experience from the earliest promotions to the after-event follow up.

Like "Day 13" of a twelve day series, when you add something unexpected, people will take notice (you are reading this right now. right?).  The result of going beyond the normal and providing an extra will always make your participants take notice.  When an event ends all your attendees have are the memories, thus you need to ensure up front that there is something that will stick in their brains.

Some ideas that can go beyond the normal:

• Speakers and topics that are not the "same" as what are seen and heard at other events

• Unique venues and decoration that spur creativity

• Meaningful engagement of host organization staff with attendees

• Creative meal experiences that encourage an atmosphere for networking and learning

• A surprise program (not everything needs to be in the promotional materials)

• Post-event online programs to keep people engaged

Be creative.  If you simply copy an add-on from other events, then it no longer will stand out.  Doing the same thing as others by definition is the same... not different.  This can be hard work, because being creative is not  easy.  (Sure, it looks easy when it is pulled off successfully).  There needs to be a commitment from all levels at the host organization to find ways to deliver something that will add value and serve the attendee community.

Playing it "safe" and "same" will not cause anyone to take notice.  The best event planners are risk takers, not those who are buried behind checklists that ensure all is just like last year.  Go beyond the expectations every single time, and your event will become a "happening".

Good luck!

(What ideas do you have to add here?)

Have A Great Day.

thom singer

Thom Singer is known as "The Conference Catalyst". He works with meeting planners and conference organizers to set the tone for a meeting. His presentations educate, inspire and motivate attendees to engage deeper in the event and make meaningful connections. http://www.conferencecatalyst.com 

The 12 Days of Conference - Day Twelve

As we prepare for 2013 I am hosting a series of blog posts called "The 12 Days of Conference". Each day a different expert from the meeting, convention planning, speaking and hotel industries will add their single best idea on how to create better events or other tips for how to improve the "Conference Attendee Experience" in the new year.

Planning is the New Black

By Lina Roque

Pre-show, during, and post-show: plan your exhibit experiences around your target audience. 

·         Pre-show strategy

Is your goal to generate leads for your sales team, sell product on the floor or increase brand recognition?

Consider your target demographic– you should know your target market so intimately that you understand what drives them both personally and professionally. This is a great chance for some face time with clients in a more relaxed environment. Sending pre-show invitations such as and invitations with a small gift prior to an event can really boost attendance rates.

A well trained, successful sales person knows which questions to ask prospects early in the lead capture process in order to identify whether or not the prospect will be a good candidate for your products or services. Make sure your trade show team knows which questions to ask and keep them motivated by setting some realistic goals, such as collecting a certain number of email addresses, approaching a certain number of attendees, or handing out a certain number of brochures.

·         Attract attendees to your booth

Part of your planning should be thinking about how you can engage visitors using all five senses. People tend to remember experiences much longer than they remember casual conversations or static product displays. Visualize the feeling you want to deliver to attendees when they step into your booth space. Do you need to order creative promotional items? Giveaways? Music?

Make your trade show exhibit booth an experience to remember. Your trade show booth gives attendees something to do when they visit your booth. This encourages them to stay longer in your space and hopefully have more meaningful conversations with your staffers; it provides an experience they can't get at a retail store. Appeal to the other senses (smell and taste) by providing a complementary coffee or fresh snacks that will attract extra attendees.

Most tradeshows host large evening events. Think about how you can maximize the opportunity, one idea we’ve heard of is hire a college drama group to stage a mock protest or a Flash Mob to highlight your product. There are creative ways to attract attendees to your booth.

Be sure your design communicates who you are, what you do and how you can meet your target markets needs. Create eye-catching trade show exhibits with outstanding signage with simple text and/or illustrations. Strategic lighting within your trade show booth that highlights logos and graphics can be an eye catching way to engage attendees. The use of interactive technology such as iPads can be a knowledge center for attendees for you to highlight your product or service.

·         Post show strategy

Throughout the day, your team will probably have picked up a good number of business leads – make sure you get this information from your team at the end of the day.
Social media is playing an increasingly bigger role in exhibitions and trade shows, consider following up with your leads on Twitter as an icebreaker, and then set meetings via email and phone call.

For more information on creating and designing trade show exhibits, contact The Exhibit Source.

Lina Roque is the Social Media Coordinator for The Exhibit Source, a design-based exhibit house that provides a complete selection of event marketing and trade show exhibit solutions. Although new to the trade show industry, Lina is looking forward to using social media to connect and help clients and perspectives meet their exhibit needs. Follow her on Twitter at www.twitter.com/linaroque. Follow The Exhibit Source on Twitter at www.twitter.com/thexhibitsource

Cool Things My Friends Do - Austin Auctioneers Mike and Sherri Hanley

Each Friday on this blog I enjoy highlighting some of the cool things my friends do in their work and personal lives. 

Ever you ever been to an auction?  I mean a real auction with those fast-talking auctioneers who get the whole place buzzing with excitement?  My friends Mike and Sherri Hanley (of SR Custom Events and Auctions) are real-to-goodness auctioneers. 

They are "Charity Benefit Auction Specialists" who believe in giving their clients two Professional Auctioneers for the price of one.  Mike and Sherri both attend the event and use their co-auctioneering style to create banter and fun to keep the crowd engaged.  Also, with a lot of attendees, it is very beneficial to have two people to provide

not only bid calling, but professional ring/color/bid spotting.

Together they have over 40 years of experience in non profit event planning and fundraising.  They work hard in advance to consult clients on crowd analysis, evening agenda, Live and Silent Auction strategy, timing, order, placement, etc...to ensure the entire evening goes smoothly.

Also, if needed they can provide "Auction Boosters."  These are items to be added on a reserve basis to round out your auction.  For example, you may have a lot of  trips and jewelry, but we could add movie, music and/or Sports memorabilia.

Finally, among  the many strategies that have proven successful over the years that they will share with you is what they call Paddles Up or Fund-a-Need.  This is a direct ask from the crowd that results in $1000's of dollars in just a few minutes during the Live Auction.  

Mike and Sherri are looking forward to 2013 and the work they will be doing for Empower Network, Habitat for Humanity, Purpose Medical, Ace Academy and many more.

More information can be found on www.austinauctioneer.com

Have A Great Day

thom singer

The 12 Days of Conference - Day Eleven

As we prepare for 2013 I am hosting a series of blog posts called "The 12 Days of Conference". Each day a different expert from the meeting, convention planning, speaking and hotel industries will add their single best idea on how to create better events or other tips for how to improve the "Conference Attendee Experience" in the new year.

The Truth Can Set Your Meeting Free

by Barbara Palmer

As an editor at PCMA Convene magazine, I don’t plan events — I just write about them. (And the thought has occurred to me that I wouldn’t last a month as a meeting planner — I have enormous respect for the complexity and demands of the job.)

But in talking with literally hundreds of planners, I’ve noticed the same thing in many top performers: They know their biggest problems can lead to their biggest successes.

Take, for example, the PCMA Learning Lounge, which debuted at Convening Leaders 2010 at the MGM Grand in Las Vegas. The concept  —dozens of short presentations offered simultaneously in a variety of formats — was wildly popular, much emulated, and has since become a regular meeting component. (It’s also where I met Thom — he was a standing-room-only presenter at the 2012 Convening Leaders Learning Lounge in San Diego.)

But maybe my favorite thing about the Learning Lounge is that it was created as a direct result of a problem.  In 2009, Kelly Peacy, PCMA’s senior vice president, education & meetings, was wrestling with the fact that the MGM Grand’s arena seats 16,000, and Convening Leaders was expecting 4,000 attendees. How to shrink the space so that attendees didn’t feel swallowed up?

           

The solution?  Use half the space for general sessions and to fill the other half with education, including the Learning Lounge. Link: http://pcmaconvene.com/?p=973

I wrote a story for Convene earlier this year about Danielle Cote, vice president for event marketing for Sage North America, who was more than dismayed when RFID chips in attendee badges revealed that her meeting’s expensive keynote sessions weren’t attracting nearly the number or kind of attendees she had assumed. The data, she said, was “gut-wrenching.”

But instead of wringing her hands, Danielle took action. Working with meeting architect and speaker Sarah Michel, of Perfecting Connecting, the pair reinvented the keynote session at the 2012 meeting, using a modified Open Space concept — called “Sage City” — that engaged attendees, vendors, and Sage employees before, during, and after the meetings.  The innovation not only doubled the level of attendance, it created new ways for the software company to learn about how their customers used their products. [link to story: http://content.yudu.com/A1z362/ConOct2012/resources/40.htm]

I see a few key things in both examples: Neither Kelly or Danielle denied that they had a problem or sugarcoated their challenges. They looked at them clearly and dove right into the middle of them.  And then they executed their problem-solving solutions to high standards, calling in expert help where needed.

If you are attending Convening Leaders in Orlando in January, you’ll see the Learning Lounge in action, of course, but you can hear Danielle and Sarah tell the story of Sage City at on Tuesday, Jan. 15, at 10:30 a.m. 

Hope to see you there! 

Barbara Palmer is senior editor of Convene magazine. A resident of Brooklyn, she has worked as a writer and editor at newspapers, magazines, and non-profit organizations. 

The 12 Days of Conference - Day Ten

As we prepare for 2013 I am hosting a series of blog posts called "The 12 Days of Conference". Each day a different expert from the meeting, convention planning, speaking and hotel industries will add their single best idea on how to create better events or other tips for how to improve the "Conference Attendee Experience" in the new year.

Be Open to Wonderment

by Dana Freker Doody

In this season of lights and carols, recognize the delight in discovery reflected in a child’s eyes. Capture it in your memory bank as you would capture on film the Christmas morning rush.

It is our own childlike qualities that drive us to discover, probe and wonder. I believe those are some of the most important qualities we need in event planning today. When our attendees come to our tradeshows and events it is vital to put them in the frame of mind you capture in your memory bank, help put them in the mode for discovery and wonderment.

Creating fascinating experiences and settings can help your attendees engage with one another, with the learning content, with your exhibitors or sponsors. Specifically in tradeshows, where I am most at home, that can mean rearranging your floorplan into different shapes or even neighborhoods of like exhibitors. It may mean incentivizing your big exhibitors to move away from the front door or launching material handling packages that encourage everyone to bring more product. A fascinating experience on a trade show floor could be the latest game or it could be a town hall space at the center of the show where education, engagement and even social media come to life.

The rarity of the delights found during the Christmas season adds to its appeal. “Mom, look! There’s a huge inflatable Santa Claus riding on a motorcycle in that yard.” We don’t see that every day. And that’s the point.

Help your attendees to see, hear, smell, taste and touch something they don’t every day. If your conference schedule is always the same, you’re a yard without Harley Santa. When you shake things up, tweak that schedule, play with the floorplan, introduce a new idea, your community says “Look! Harley Santa!” That discovery opens their mind for the next new thing, the next opportunity, the next relationship, and the next.

Start talking with your team about how you can create entrees to discovery and wonderment within your conference or event. It starts, I think, with lots of questions.

Why do we do it this way?

What if we added this?

Would people react differently if this was over here?

Which pieces of our event should be enhanced?

Can we set politics aside and talk about attendee mindsets?

Could you support us in this trial initiative?

When is the ideal time for our attendees?

What if we started from scratch?

Should we go for a walk to clear our minds?

What’s in it for them?

What’s in it for us?

Will you take a step back and think about this other idea?

What if, what if, what if?

What amazes you?

What can we change today to improve the conference and event experience for your community?

Start small. Don’t go Clark Griswold on us, because too much of anything can be a bad thing. But don’t be afraid to try. This isn’t the season of comfort and joy because it’s same-old, same-old. Capture that wonderment, and be merry.

Dana Freker Doody is Vice President of Corporate Communications for The Expo Group where she oversees in-house and client-side programs for this general services contractor and custom exhibit house. A 12-year veteran of the industry and The Expo Group, Dana helps drive the company’s service promise pulling from previous experience at Disneyland, brings communications knowledge from her days at The Dallas Morning News and rebels against the status quo thanks to … well, no one is really sure.