Support Your Industry. Grow Your Pie.

"In a dark time, the eye begins to see"- Cavett Robert

I have seen dark times, and they opened me up to be ready to recognize success.  I have seen bright times and I have enjoyed the warmth of growing my business and supporting my industry.  

I am shocked when others find ways to blacken the sunshine that is illuminating the faces of others.  Why must people throw stones when someone else is rising high?  I am excited about the path I am blazing, but I am also becoming aware of how people behave in selfish ways.    It confuses me, but somebody always takes a shot at those who are excelling. 

This week I attended my 9th annual convention of the National Speakers Association.  Influence 2017 left me inspired for what is ahead for me in the next year. In my time as a member of this organization I have learned so much from the other speakers I have known (and those legends I did not have the honor of knowing).  Each time I attend I come home fired up to do more.

When Cavett Robert founded the National Speakers Association over 40 years ago he told other speakers “Don’t worry about how we divide up the pie, there is enough for everybody! Let’s just build a bigger pie.”  Too many get jealous of others and want to keep them from rising. Yet I believe in Cavett's theory of a bigger pie.  It is paramount to my core thoughts about the speaking business (and the meetings business). I want to see everyone build a bigger pie.  I get upset when I see those who undermine fabric of the pie growth speakers. 

NSA has become a beacon of my success.  When I meet people who want to become professional speakers, I encourage them to attend as many events (local and national) as they can.  But not many get engaged.  I hear many speaking "gurus" who sell services to those who want to speak talk down participation (as clearly they want to sell the information to those who want to make a living in this business), but I never could have found any success without my being engaged in NSA.

When I speak to audiences I always tell them that no matter what industry they are part of, they need to become active in their industry association.  I am shocked how many associations do not champion the cause of associations.  None of us can grow unless we all are on board to expand.

I am shocked by people who do not support their industries.  It is so much easier to grow your industry's pie than to constantly chip away at the foundation of your peers.  I did not know Cavett Robert, but I am sure he smiles at the speakers who have followed after him to expand our boundaries.  Those who support the industry and grow the pie are the legacy he left behind.  I strive to do my little part to add to that legacy.  I look up and smile thinking of him.  I am thankful he founded the NSA.

What do you do to add to the legacy of your industry?  If you cannot answer that I challenge you to do something. Anything.  No matter how small.  It all adds up.  

And do you know who founded your industry association?  You are their legacy... learn their story. 

Have A Great Day

thom singer

My Experience at the NSA CSP/CPAE Summit

Last weekend was the National Speakers Association "CSP/CPAE SUMMIT" at the Broadmoor in Colorado Springs.

The small (77 people) conference was a series of mastermind discussions in large and small groups with other Certified Speaking Professionals (CSPs). I had the honor to be the co-chair (and the master of ceremonies) for this event.

(Do not think for a minute that being up in front of a crowd of speakers is not scary. Speakers are a tough crowd. I will admit to being a little nervous about this one).

Even with responsibility in the running of the event, I still was able to participate in the conversations about trends in the meetings industry and ways to impact our individual businesses. The list of things I need to be doing differently is very robust.

We had several video interviews with experienced meeting professionals who talked about how the business of meetings is currently undergoing major changes, and what this means for the speakers they put on stage. Association and corporate events are facing lots of pressure to reinvent the experience they are delivering for attendees, and the speakers are intimately integrated into that experience.  We all need to be having this discussion no matter what industry we work in, as change is always going to happen.

We also heard from a university researcher about what motivates people to participate in group situations.  His area of study began with decline in participation in some churches, while others thrived.  However the data matches closely with the Meetings Industry.  Talk about having to look at the world differently, this guy was a highlight of the whole weekend.

There was candid discussions about how speakers need to modify our delivery, marketing, audience engagement, and interaction with the planning committees as the new rules for events looms on the horizon. Nobody wants to be Blockbuster in a Netflix World.

I was reminded by being part of this event that is is a good thing to be involved in your industry association (no matter what you do for a living). Engagement can have deep value when you get past your own "self" and "ego" and become part of a community.  Volunteering showed me a whole new side to the organization and many of its members.

An association, like any group, will have a variety of people and a wide-range of personalities. I found that when I remember that I am not the smartest person in the room the best ideas come my way.  Being open to a variety of points of view is key if you do not want to feel like you are always fighting an uphill battle.

A higher understanding and respect for those who plan events also became evident.  Spending a year working on The Summit with my co-chair and the NSA Staff person (who is amazing) was an eye opening experience. There is so much to do to ensure a positive culture at a multi-day event, and there is no way any event professional will please everyone.  You have to find your vision for the whole experience and move ahead the best you can.  

The CSP / CPAE Summit allowed me to grow as a professional speaker and as a person. I was inspired and challenged both in my role as co-chair, but also as part of the tribe of CSPs. There is a lot of gratitude inside me for the people who were present at this conference.   While I am sure that different people had any number of personal experiences, I hope they all feel inspired from this gathering.

Have A Great Day.

thom singer

Cool Things My Friends Do (Week #136): Think Big - Act Bigger with Jeffrey Hayzlett

Each week on this blog I enjoy highlighting some of the cool things my friends do in their personal and professional lives.

I am late on getting this "Cool Things My Friends Do" released, but I cannot hide the kudos for this book.  It is a MUST READ for everyone, especially those who listen to my podcast, as you know the topic of re-invention and raising yourself to a higher level of production is a theme I believe matters to all in a world full of mediocrity. 

Jeffrey Hayzlett is a global business celebrity, former CMO of Kodak, author, speaker, prime time Bloomberg Television host and is the chairman of the C-Suite Network.  I know Jeffrey from the National Speakers Association, and have spent time chatting with him at several conferences (and he has been a guest on my podcast).  Jeffrey is one who always gives his time to anyone, and has been a bit of a silent mentor to me since I met him last year.

Recently he released his second book, Think Big, Act Bigger: The Rewards of Being Relentless.  In this book he empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dream. Drawing upon his own business back stories he sharing examples from the many leaders featured on “The C-Suite with Jeffrey Hayzlett,” Jeffrey imparts ten core lessons that dare readers to own who they are as a leader and/or company, define where they want to go, and fearlessly do what it takes to get there—caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles as they go.

Being a consumer of many business and life-related books, I can tell you this one is an awesome inspirational read.  I am so happy to have this book and Jeffrey featured as week #136 of "Cool Things My Friends Do".  Check it out.  

Have A Great Day

thom singer

Cool Things My Friends Do (Week #133) - 51 Professional Speakers Earn The CSP

Each week on this blog I enjoy highlighting some of the cool things my friends do in their personal and professional lives.

The National Speakers Association 

Certifies 51 Speaking Professionals

The National Speakers Association (NSA), the leading organization for the professional speaking industry, is proud to announce 51 professional speakers have earned the Certified Speaking Professional® (CSP) designation in 2015.  

And the cool part.... Many of these people are my personal friends!!!

Established in 1980, the CSP is the speaking profession’s international measure of speaking experience and skill. Little more than 12 percent of the speakers worldwide hold this professional designation.  I earned this designation in 2014 and am very proud of this achievement.... which makes it more fun to welcome other committed speakers into the club.

The CSP designation is conferred by NSA on accomplished professional speakers who have earned it by meeting strict criteria. CSPs must document a proven track record of continuing speaking experience and expertise, as well as a commitment to ongoing education, outstanding client service, and ethical behavior. The 2015 class of CSPs was honored during a ceremony on July 18 at the annual NSA Convention in Washington, D.C.

"The Certified Speaking Professional® (CSP) is the highest designation that can be earned by a member of the National Speakers Association or another association of the Global Speakers Federation,” says 2014-2015 NSA President Shep Hyken, CSP, CPAE. “CSP is earned as a result of experience, education and competency in the speaking industry, which also includes input from clients and a CSP Review Panel process.  When clients hire a professional speaker who has earned the CSP designation, they can be assured the speaker brings to the table a high level of experience and professionalism.”

Yep, it is a big deal, and it is so cool to honor all the recipients and some of my dear friends on week #133 of "Cool Things My Friends Do".

Introducing the 2015 Class of Certified Speaking Professionals

(my friends are highlighted... but congratulations to all):

Ulrike Aichhorn, CSP, Salzburg, Austria
Diane Amundson, CSP, Winona, Minn.
Paul Burton, CSP, Hood River, Ore.
Christian Chua, CSP, Singapore
Todd Cohen, CSP, Philadelphia, Penn.
Sharon Connolly, CSP, Sydney, Australia
Rick Davis, CSP, Chicago, Ill.
Shirley Davis, CSP, Washington, District of Columbia
Mike Dilbeck, CSP, Fort Worth, Texas
Diane DiResta, CSP, New York, N.Y.
David Dow, CSP, Memphis, Tenn.
Helen Dyrkacz, CSP, Winnipeg, Manitoba, Canada
Marcus Engel, CSP, Orlando, Fla.
Candace Fitzpatrick, CSP, Plano, Texas
Jennifer FitzPatrick, CSP, Kent Island, Md.
Anne Guignon, CSP, Houston, Texas
Steven Iwersen, CSP, Lenexa, Kan.
Randy Keirn, CSP, St. Petersburg, Fla.
Shawn Kershaw, CSP, Chalfont, Penn.
Susan Leahy, CSP, Los Angeles, Calif.
Jennifer Ledet, CSP, Thibodaux, La.
James Lindell, CSP, Dousman, Wis.
Steve Lowell, CSP, Ottawa, Canada
Charles “Chip” Lutz, CSP, Sturtevant, Wis.
Wayne Messmer, CSP, Chicago, Ill.
Joseph Michelli, CSP, St. Petersburg, Fla.
Mike Moran, CSP, Ridgewood, N.J.
Paula Morand, CSP, London, Ontario, Canada
Cory Mosley, CSP, Henrico, Va.
Larry Ohlhauser, CSP, Edmonton, Alberta, Canada
Meredith Oliver, CSP, Raleigh, N.C.
Lethia Owens, CSP, O’Fallon, Mo.
Elaine Pasqua, CSP, Doylestown, Penn.
Eileen Pease, CSP, Halifax, Nova Scotia, Canada
Gil Penalosa, CSP, Toronto, Ontario, Canada
Kathy Peterson, CSP, Storm Lake, Iowa
Bart Queen, CSP, Oxford, N.C.
Rochelle Rice, CSP, New York, N.Y.
Gary Rifkin, CSP, Dallas, Texas
Rhonda Savage, CSP, Gig Harbor, Wash.
Lauren Schieffer, CSP, Olathe, Kan.
Michael Schmidtmann, CSP, Warrenton, Va.
Robert Siciliano, CSP, Revere, Mass.
Sami Jo Small, CSP, Winnipeg, Canada
Marty Stanley, CSP, Kansas City, Mo.
Barbara Teicher, CSP, Lenexa, Kan.
Jess Todtfeld, CSP, Massapequa, N.Y.
Ricardo Vargas, CSP, Lisbon, Portugal, Spain
Sharon M. Weinstein, CSP, Chicago, Ill.
Lewin Williams, Sr., CSP, Las Vegas, Nev.
Dirk Zeller, CSP, Bend, Ore.

Have A Great Day

thom singer

Cool Things My Friends Do (Week #132) - Gary Rifkin wins the Cavett Award

Each week on this blog I enjoy highlighting some of the cool things my friends do in their personal and professional lives.

The sealed envelope was opened and a name was read. The moment of anticipation and silence was broken with a huge cheer from the crowd of 1700 members of the National Speakers Association. Everyone in the Marriott ballroom jumped to their feet in applause and fits pumps. 

Gary Rifkin had been  named the recipient of the 2015 Cavett Award, and nobody could think of a more deserving person to have this moment.

The Cavett Award is the highest honor the National Speakers Association bestows on its members. It is presented annually to a professional speaker whose accomplishments over the years have reflected outstanding credit, respect, honor and admiration on NSA and the speaking profession.

Gary Rifkin has been involved in the training and speaking business since 1987, when he began as a popular speaker at major colleges and universities. He has since catapulted into some of the most recognized and respected organizations in the world.  Gary is one of those people who showers love on the people around him.  He works hard behind the scenes to make others look awesome, and in my time as a member of NSA he has become one of those people who you always want to see at convention, because he makes you feel better just by being in the room.

Congratulations to Gary for receiving this honor, and I am thrilled to feature him on week #132 of Cool Things My Friends Do.  

Have A Great Day

thom singer

Austin NSA Chapter - A Home for Professional Speakers in Central Texas to Learn, Grow, and Share

NSA Austin Chapter Board and Advisors

A whole day was invested in planning for 2015 with the board of the Austin Chapter of the National Speakers Association.  Our local board gathered to brainstorm ideas to improve the chapter and better serve our members (and guests).  I have been active on this board for five years, in addition to my role on the "board" of NSA XY (a generational "sub-group" that exists inside the NSA).  

I am often asked why I volunteer time to this organization, when I have so much going with my family, running a business, etc...  Some people avoid their industry associations because of it being made up of "competitors".. but I don't see NSA in that light.  I am active because I get so much from my membership than I ever spend in time (or the money).  In addition to being on these boards, I always attend one or two conferences each year.  My ROI is huge and I would never have succeeded as a speaker without this organization.

Often speakers show up at NSA (locally or nationally) assuming it is a leads group.  They mistakenly believe that their presence will lead to new business. That is not what the organization is about (although there are lots of leads shared between speakers after they have established long-term and mutually beneficial relationships).  These people are quickly disillusioned and leave long before they see the real value

Being a professional speaker is a weird profession.  If you randomly selected ten speakers you would find ten unique businesses.  From outside this industry looks like one thing, but those on the inside quickly learn it is very different from the perceptions.  Being part of NSA has allowed me to learn by observation, and to directly share best-practices with others who choose to live in this nutty world of presenting for a living.

(Of course, I always find value in people. If I was a locksmith, I would be a member of the National Locksmith Association).

Several years ago I was approached by a new speaker who was seeking career advice. I told her that my involvement in NSA was key in helping me grow my career. I stated the power in having peers and friends who were working in this business.  It is not just about information or buying coaching from a "guru", but instead the real clarity that comes from seeing your peers find success. She pooh-poohed the idea of joining and shared that her "mentors" told her that NSA was populated by amateurs who made no money (not true).  She was convinced she did not need to join because she was already "above" the members of the association.

I recently ran into this person, and she is no longer pursuing a speaking career.  I asked her why not and she replied, "there is no money in it if you are not famous". I mentioned I am earning a living, and still growing my business.  She rolled her eyes in disbelief.  It stuck in my mind how she ignored the value of having "speaker buddies" and was now out of the industry.  This conversation made me appreciate my affiliation with the NSA even more.  

In our Austin Chapter 2015 planning meeting the local board discussed the good, the bad, and the ugly of our group.  We have had many successful programs over the past 5 years, but we still are seeking more ways in which we can provide value to the local community of professional speakers in our region.  Our team walked away with some real "To Do" items for the next year (I am excited), but I also was inspired with a few ideas for my own business.  I showed up to volunteer, and ended up with new ideas that can impact my own bottom line.  

It is nice to have a warm home of friends who help each other learn, grow and share.

Have A Great Day

thom singer

What is the CSP and What Should Event Organizers Know About It?

Since earning the CSP designation in July 2014 (Certified Speaking Professional) I have witnessed several people roll their eyes, scoff, and dismiss the importance of the certification.  I am always shocked when people knock things that are important to others, especially when they do not really understand what they are saying.  We live in a world where personal opinions trump facts in the minds of many.

Mostly these jabs come from other speakers who are not part of the National Speakers Association and do not qualify for the designation.  One person recently told me "NSA and the CSP don't matter to anyone.  Meeting planners don't care if a speaker supports their industry groups".  

Huh?  Meeting organizers and association executives are the ones who care the most.  Many conferences are hosted by associations, and many of those who work for these groups have achieved their own CAE and CMP designations.  

These professionals do care about (and respect) those that have earned their own industry designations (like the CSP).  We work in an industry that is made up of many areas of business (associations, organizers, hoteliers, catering, transportation ,etc.. ), and there is much respect between the different industry groups that make up the meetings industry. 

While it is true that a speaker wont be passed over for not having a designation or belonging to NSA, many planners applaud those who are committed to the dedication it takes to earn such a certification.

A quick search showed 23 certifications that can be earned by professionals who serve in and around the meetings, association and hospitality industries (there might be even more).  These include the CMP, CAE, CPCE, CSP, CRME, CHA, CFBE, and the CGMP.  All of these are bestowed on those who are committed to excellence in their portion of the industry. 

Why should anyone care about the CSP?  Does it mean one speaker is better on stage?  

Nope,

Speaking an art form, thus it is too subjective to judge without seeing a presentation.  So what the CSP shows is an individual who is committed to the profession of speaking and thus the meetings industry.  It highlights professionalism and longevity, which are too things that are hard to quantify from a website or brochure.

I am proud to be a member of the National Speakers Association and to have earned the CSP.  I work hard to help promote the organization and this designation.  I see no harm in adding this to the list of accomplishments in decade long speaking career!

As we launch into the new year, I am self-proclaiming January 2015 as "Promote the CSP Month" and I am challenging the other 600+ professional speakers who proudly hold this designation to do something to educate others about this wonderful certification.  

If you want to know more about how to find someone with the Certified Speaking Professional designation (and what it really means to you), reach out the the NSA at www.NSASpeaker.org.

Have A Great Day

thom singer

Cool Things My Friends Do (Week #111) - 2014 CSP Class of the National Speakers Association

Each week on this blog I enjoy highlighting some of the cool things my friends do in their personal and professional lives.

This weekend the National Speakers Association will award 78 people with The CSP ("The Certified Speaking Professional"). Many of the people on the list are people I have come to know over my six years as a member of NSA (I am also one of the 78 receiving this honor).

What is the CSP? The CSP is the speaking profession’s international measure of professional platform competence. When a speaker earns his or her CSP designation, meeting professionals looking to hire the best of the best see their commitment to the profession, and know they have top-notch speaking ability and a track record of professionalism and success. 

Less than the top 10 percent of speakers earn this credential, which means CSP's are recognized as the best in their field.

The CSP designation is earned through demonstrating competence in professional standards:

• Platform skills
• Business management
• Education
• Association

The list is below.  Congratulations to all who are part of the 2014 CSP Class (I am honored to be included in such an impressive list).  Those who I know are highlighted in green.

Haydee Antezana, CSP, Benmore, Johannesburg, South Africa
Nanci Appleman-Vassil, CSP, Raleigh, N.C.
David Avrin, CSP, Castle Rock, Colo.
Nancy Bartlett, CSP, Murphy, Texas
Steve Beck, CSP, Glen Ellyn, Ill.
Ty Bennett, CSP, Lehi, Utah
Alan Berg, CSP, Kendall Park, N.J.
Mark Black, CSP, Dieppe, New Brunswick, Canada
Anders Boulanger, CSP, Winnipeg, Manitoba, Canada
Sean V. Bradley, CSP, Audubon, N.J.
Peter Brandl, CSP, Lindau, Bavaria, Germany
Roger Brooks, CSP, Renton, Wash.
Leslie Canham, CSP, Copperopolis, Calif.
Donna Cardillo, CSP, RN, Sea Grit, N.J.
Colette Carlson, CSP, MA, San Diego, Calif.
William Conerly, CSP, PhD, Lake Oswego, Ore.
Steve Coscia, CSP, Havertown, Pa.
Roger Courville, CSP, Wood Village, Ore.
Randall Craig, CSP, CFA, MBA, CMC, Toronto, Ontario, Canada
Tom Davidson, CSP, King William, Va.
Adrian Davis, CSP, CIP, BPM, Toronto, Ontario, Canada
Richard de Hoop, CSP, Weert, Limburg, Netherlands
Myla DeLoatch, CSP, Upper Marlboro, Md.
Mark Eaton, CSP, Park City, Utah
Alan Fine, CSP, Salt Lake City, Utah
Michael Foley, CSP, MA, Minneapolis, Minn.
Sarah Fontenot, CSP, Fredericksburg, Texas
Elaine Froese, CSP, PHEc, CAFA, CHICoach, Manitoba, Canada
Steven Gaffney, CSP, Fairfax, Va.
Richard Gasaway, CSP, Saint Paul, Minn.
Terrie Glass, CSP, Richmond, Va.
Damian Goldvarg, CSP, Los Angeles, Calif.
Rick Goodman, CSP, Pembroke Pines, Fla.
Margarita Gurri, CSP, Dania Beach, Fla.
Chandra Hall, CSP, Colorado Springs, Colo.
Gary Hankins, CSP, Oxnard, Calif.
Devin Henderson, CSP, Shawnee, Kan.
Jason Hewlett, CSP, South Jordan, Utah
Mellanie True Hills, CSP, Greenwood, Texas
Mark Hoog, CSP, Fort Collins, Colo.
Karen Hough, CSP, Powell, Ohio
Steve Hughes, CSP, Chesterfield, Mo.
Louise Jakubik, CSP, Philadelphia, Pa.
Mary Kelly, CSP, Denver, Colo.
Sharon King, CSP, Collins Road, Gauteng, South Africa
Jason Kotecki, CSP, Madison, Wis.
Dirk Kreuter, CSP, Bochum, North Rhine-Westphalia, Germany
Darren LaCroix, CSP, Las Vegas, Nev.
Dave Lieber, CSP, Keller, Texas
Anna Liotta, CSP, Seattle, Wash.
Heather Lutze, CSP, Parker, Colo.
Kirk Manzo, CSP, Atlanta, Ga.
Damian Mason, CSP, Huntington, Ind.
Andy Masters, CSP, MA, Plantation, Fla.
Patrick Maurer, CSP, San Diego, Calif.
Karl Mecklenburg, CSP, Littleton, Colo.
Kimberly Medlock, CSP, Olive Branch, Miss.
John B. Molidor, CSP, PhD, Haslett, Mich.
David Newman, CSP, Bryn Mawr, Pa.
Cordula Nussbaum, CSP, Sauerlach, Bavaria, Germany
Marquesa Pettway, CSP, DTM, New York, N.Y.
Raymond Phoon, CSP, Petaling Jaya, Selangor, Malaysia
Blaine Rada, CSP, Brookfield, Ill.
Sam Richter, CSP, Minnetonka, Minn.
Volker Römermann, CSP, PhD, Hamburg, Germany
Ford Saeks, CSP, Wichita, Kan.
Susan Scanland, CSP, CNP, MSN, Clarks Summit, Pa.
Gabriel Schandl, CSP, Oberndorf, Salzburg, Austria
Stephen Shapiro, CSP, Quincy, Mass.
Marilyn Sherman, CSP, Las Vegas, Nev.
Thom Singer, CSP, Austin, Texas
Suzanne F. Stevens, CSP, Toronto, Ontario, Canada
Doug Stevenson, CSP, Colorado Springs, Colo.
Audrey Thomas, CSP, Minneapolis, Minn.
Helen Turnbull, CSP, PhD, Fort Lauderdale, Fla.
Rory Vaden, CSP, MBA, Nashville, Tenn.
Nadine Vogel, CSP, Mendham, N.J.
Faith Wood, CSP, Airdrie, Alberta, Canada

***This is week #111 of "Cool Things My Friends Do".

Have A Great Day

thom singer

The Certified Speaking Professional - Thom Singer, CSP

I am proud to have been awarded the National Speakers Association's professional certification, the CSP.  I will officially receive the certification at the 2014 NSA Annual Convention in San Diego.  

What is the CSP?

The Certified Speaking Professional (the CSP) was established in 1980 and is the speaking profession’s international measure of professional platform competence. Conferred by the National Speakers Association, it is designed to honor speakers who are recognized for their commitment to the profession. 

Meeting professionals know that those awarded this designation have top-notch speaking ability and a track record of professionalism and success. Only about 10 percent of speakers have earn this credential.

The CSP designation is earned through demonstrating competence in professional standards:

• Platform skills
• Business management
• Education
• Association

Special Thanks

This designation is NOT just mine, but instead it is shared by the people who have been instrumental in my speaking career:

• My wife and daughters, who have supported the crazy travel schedule and made many sacrifices that go with starting a solopreneur business.  They have always been right there with me as we have worked to create the business, and they are the purpose of why I work so hard and never waiver from the commitment.

• Our New Year Publishing business partners, Dave and Leslie Morris, who always believed I could make it as a professional speaker and found ways to help me get the business launched. 

• My parents (now both passed on) and my three older brothers all get special thanks.... as I talked a lot as a kid.  Yes, A LOT.  They put up with all my stories, anecdotes and tall tales.  Who knew I could turn that into a career? 

• The over 300 clients, meeting professionals, and others who selected me to serve their audiences over the years.  Without the chance to speak to these amazing audiences, there would be no success in the industry.  

• The countless friends who offered support, ideas, referrals and the occasional kick in the pants.  All opportunities come from people, and I am fortunate to have some really cool people in my life who challenge me to be a better human.

• And finally... special thanks to the other members in the National Speakers Association, many of whom have become my friends, mentors, and guides through this crazy business we all love.  So many have shown me the different paths to a career in speaking, I will never be able to repay the generosity of spirit I found in NSA.

It is an honor to be part of the class of 2014.  This year's group of CSP's will be the largest ever.  I am in great company with some people who are legends in the business.  I cannot wait to stand on stage with all of them to receive our medals.  

Have A Great Day

thom singer

Back Up Plan for Speakers (In Case of Emergency)

I recently received a call from a fellow professional speaker whose mother is battling cancer.  While her mom's prognosis is up in the air, the future is unknown.  She reached out to me to ask questions about how I handled the recent death of my father in regards to my business.  Unlike people who work in "normal" jobs, a speaker cannot simply take a "Personal Day" at the last minute should something come up.

Speakers have a unique role in the meetings they serve.  To not show up at the last minute could impact the conference experience for hundreds or thousands of people (not to mention the stress it would cause the meeting organizer).  But life happens to everyone, including speakers.  Being prepared for the unknown is paramount to successfully serving your clients.

My father was 99-years-old when he died.  While he had lived a very happy, healthy and independent life for most of years, there was still the reality throughout most of my speaking career that something could happen without warning because of old age. After he turned 98, and it was clear that he as in the later stages of life, I had to face up to what was going to happen one day.

I was prepared for many possible scenarios.  In the end he died in December, which is a slow time of year for my business.  I did not miss any events or have to take the stage for more than a week after he passed away.  But had this happened in October (when I have an intense travel schedule), there were plans in place that ensured the best possible outcome for me, my extended family, and my clients.

A Speaker's Back-Up Plan for Emergencies

A professional speaker is still a human-being.  When agreeing to deliver a keynote or breakout session at a conference it is rare that anyone (the speaker or the planner) thinks about the speaker having a family emergency, health concern, or an act-of-God that keeps then from showing up at the event.  Yet in the real world things do happen.  Meanwhile, the audience is still expecting someone deliver an amazing talk, no matter what "stuff" is happening in the life of the person scheduled to speak. 

While meeting organizers should always have a "Plan B" in the rare occurrence when a speaker does not show up (see my post: "Four Things To Do If Your Speaker Cancels"), the speaker should also be prepared for an unforeseen snafu.  Thinking ahead and being honest about your situation can make any problem easier to handle.

My own speaking career grew as my father aged into his late 90s.  While he was in great shape physically and mentally, the reality was that there is no cure for old age.  I had to be realistic about my plan for how a major health concern or his passing could impact my clients.  This was not a "what if" situation, but a "when" situation.... and something that all of us could encounter at anytime (regardless of the age of our loved ones).

Below are 5 tips for planning for a family emergency that can give speakers peace of mind if they are dealing with an terminal illness of someone they love.  Additionally many of these tips also translate to being able to handle other situations that might arise in this crazy business that involves constant travel, etc....

1.  Have honest conversations with your family.  Being a professional speaker is different that working a traditional job. Most speakers do not have co-workers who can cover a shift or clients that can be flexible with meeting dates and times.  I had the hard conversations with my brothers, who lived near my dad and were his primary care-givers, about how my career works and what is expected of me by my clients.  They came to understand that I could not drop everything with little notice to rush to California (I live in Texas, but work all over the country and beyond). 

Before major conferences I would touch base with my brothers and let them know where I would be on any given week, and what times of day I was speaking.  The thought of getting a phone call minutes before going on stage was not pleasant, thus they had to understand that any bad news could wait.  By making sure they were aware of my travel schedule and speaking times we could work together to make ensure that I was not blindsided moments before delivering a presentation.

2.  Visualize the worst case and other situations.  Having to speak after receiving the news that a parent passed away could paralyze even an experienced professional speaker.  But the show must go on.  Think about your presentation and be aware if you have any parts that may be emotional triggers.  I begin one of my keynotes with a story about my dad that includes a photograph of he and I together.  Once he passed I knew it would be important to remove this slide from my next speech and kick off with a different story. 

I also decided that if I had a talk that was scheduled within days of his passing that I would need to be honest with the audience.  I pictured several situations and reviewed my options on how to best handle this with my own style and comfort level for sharing the personal side of my life.  Since I am a storyteller, and one who shares a lot with audiences, I had created a story that supported my content that could be worked into a presentation under certain circumstances.  

Thinking about all of my options in advance would allow me to make the right decisions in the moment.  Be at peace (as best you can) with your own situation and it will not overwhelm you (as much) when the reality hits home.

3.  Have a list of back up speakers.  One of the biggest benefits of being an active member of the National Speakers Association is having a large circle of friends who are also experienced speakers.  Take the time to review which speakers you know who have similar topics and styles to your own.  Also know the geographies where you will be speaking and what speakers live in those regions.  While having to bow out of an event is not ideal, if you have several choices of high quality speakers who could step in will give peace of mind to your meeting organizer and still serve your audience.

Talk to the other speakers who are on your "back up list" in advance.  Be sure they understand your life situation, and be sure that they would be willing to help if needed.  Clearly their availability would be the first thing, but also you need to understand their fee structure and travel situation (and it they will cover your gig for what you were being paid).  This is why long-term friendships are important, as I had several speaker friends who would have gladly helped me out regardless of the fee I was being paid.  Not all speakers will be so generous, so establishing relationships early will make a difference.  

This list of speakers you know and trust is not just for facing a family crisis, but could be important with any number of issues that could pop up (think massive storms that close airports!).  I have a friends who was stuck in Nashville when tornadoes came through the area.  He had no way to get to his next presentation in Omaha.  He made one call to the National Speakers Association and got a list of speakers in Nebraska, and upon realizing someone he knew lived close to the event, he only had to make one call the solve the problem.

4.  Turn off your phone and don't check Social Media.  If you know that a loved one could pass away at any time, turn off your phone for a few hours before your speech.  Do not check Facebook or email either, as even if your family has decided to hold back the information until you are done speaking, someone else in your extended circle of friends could discover the news and send you a message of condolences. 

If you and your family have talked about not contacting you right away, make sure they tell others that you have not yet been reached.  It only takes a few words up front to head off most accidental routing of information.  They should add "do not post anything or send email messages until we reach everyone in the family", to their delivery of the information about the death.

5.  Go visit your loved ones every chance you get.  The speaking business means that you will travel often.  Take the time to route though the hometowns of those you care about and visit relatives when you can.  Adding a day to a trip here and there will provide peace of mind when the end is near.  You may not be able to rush to be with family at the time of death, but if you have been present often you will be able to deal with missing the final days.  Every time I had a trip to the West Coast of the United States I would route through the Bay Area to visit my dad.  I averaged three or four visits each year for the final four years of his life.  Some of these were a few days, others just a few hours, but when he died I felt I had done the best I could (since I live in Texas), and I have no regrets. 

It is not easy for anyone to lose a loved one, but speakers face some unique challenges around their speaking and travel schedules.  Be proactive and honest with yourself (and your family) and you will find it easier to make the tough decisions. 

Have A Great Day

thom singer

Cool Things My Friends Do: Cheers to NSA XY

Each Friday on this blog I enjoy highlighting some of the cool things my friends do in their personal and professional lives.

Last week I had the pleasure of attending the National Speakers Association Annual Convention.  This was the 5th year I have participated in this event, and I credit NSA with much of my success in the speaking business.  It is not so much the organization, as it is the cool people I have come to call my friends.  These people inspire me, share ideas, refer business, and lead by example on how to find your way in this quirky industry.

The first time I attended an NSA Conference I knew nobody.  I arrived at the hotel to find over 1000 speakers, and being new to the business, I felt lost in the crowd.  While there was a "First Timers Reception", there was too much going on for me to grasp (and I teach people how to connect at events!).  Not that the group was any more "cliquey" than other associations, I just felt as though I was not included.

That first day I encountered a group called NSA XY.  This was a group of speakers my age and younger who had formed a peer community for those in Generations X and Y (born 1964 or later).  While some of these "younger" speakers had been in the business for decades (I wish I had begun my speaking career in my 20's), others were newer to the profession (like me).  They were welcoming and instantly I began developing connections that today are some of my most important friendships.

Too often associations can seem overwhelming by their size.  As groups grow, they can lose that family feeling that is part of why people stay involved in organizations.  Creating peer communities allows people to have something tangible.  When members feel connected, they are more likely to stay engaged and give back to the organization.  What is exciting is to see so many of my friends now taking leadership roles in the greater organization.

While I enjoy all the benefits of my NSA membership, my involvement in NSA XY has been the reason I stay active and have never missed an annual convention.  This year I had the honor of being asked to serve on the XY Board, and I have attended my first NSA XY Meet Up in Chicago (informal regional gatherings of peer who discuss important topics in a day-long facilitated discussion format).  I have also joined a formal Mastermind Group that was created with some of my XY peers (although this mastermind is not only comprised of XY folks).  The XY group also hosts educational Google + Hangouts twice a month where we discuss industry topics (these are open to all NSA Members, and are recorded for those who want to view them later.... as the group is not designed to be exclusive, but rather as a peer group that is in full support of the greater organization).  

My "Cool Things My Friends Do" blog post this week is dedicated to my peers in NSA XY who all do such cool things in their careers and who have gone out of their way to help me find a home inside this large and diverse association. I have seen many of them present live (when any of them are in Austin, TX it is my goal to get to their presentation if I am in town) and I try to refer them to meeting planners who are seeking speakers on any variety of topics. 

Few people outside the meetings industry realize that the business of speaking is made up of amazing professionals who are extremely dedicated to having positive impacts on the lives of their audiences.  I applaud these friends who have helped me learn and grow in this business.... and I thank them for helping me maximize my membership in the National Speakers Association.

If you belong to any industry association, find your "warm nest of friends".  Creating meaningful connections with your peers will have a positive impact on your career.

Have A Great Day

thom singer

Cool Things My Friends Do: Ruby Newell-Legner To Lead National Speakers Association in 2015

Each Friday on this blog I enjoy highlighting some of the cool things my friends do in their personal and professional lives.

I spent much of this week attending the National Speakers Association Annual Convention.  This event has become an important stop each year in the pursuit of growing my speaking business.  The event is amazing, as it pulls together over 1000 professional speakers who share best practices and the stories of the road to success.  It is a heavy dose of learning, fun, late nights with friends, seeing the best presenters in the world, and the chance to build relationships with others who work in the crazy (but wonderful) speaking business.

On Tuesday it was announced that Ruby Newell-Legner would become the new vice president on the NSA board of directors.  She has been an active member of the board for several years, but this achievement puts her on the track to be president of NSA in 2015-2016.  She will spend the next two years preparing to lead the dynamic and ever changing organization.

Ruby is a wonderful person.  While I do not know her well, she has always been gracious and giving.  She has built a powerful business specializing in customer service, and she has an amazing list of clients who rave about her work.  When you visit her website you are greeted by the words "Great Customer Service Starts with Giving your Employees the Skills they Need to Succeed", and Ruby is an expert in educating and motivating teams.

I am excited for her and the organization. I know that her leadership will have a huge impact on the future of the industry.

Have A Great Day

thom singer

NSA-XY - An Association Within An Association

Those who are familiar with me know I am a big proponent of all professionals participating in their industry associations and other trade groups. Peer engagement, up-to date learning, and giving back to a community are key components to success for any career. 

While I regularly serve as a keynote speaker and / or "Conference Catalyst" at association conferences, my support of engaging with associations goes way beyond working as a speaker. I have been part of industry groups since early in my career, and connect my participation to the success I have experienced.  

These days I am an active member of the National Speakers Association as well as other meetings industry groups (If I was a locksmith I would be part of the National Locksmiths Association!!!).  I serve on the board of the NSA's Austin Chapter and on the board of NSA-XY.  This engagement has exposed me to amazing experts who speak as part of their careers, and many of these people regularly inspire my business activities.

Some question if the membership trade association model still works in today's modern social media world.  I think yes, but associations have to be flexible and willing to try new things to get people excited and involved in ways that inspire them to participate.  I love it when I see things that are unique, and I am fortunate to participate in one "sub-group" in NSA that has been very beneficial. 

NSA-XY is sort of an un-official virtual chapter.  It is a "home" within the greater National Speakers Association community for speakers who are part of Generations X and Y.  It began several years before I joined NSA as a peer group for younger speakers (at the time the oldest Gen Xers were still only 40-years-old.  These days, however, some of us are closing in on 50... so it is not only about being young!). It is both an online discussion group and a live participation organization.

My experience with NSA-XY is that it has become an association within and association.  It is a warm nest of friends where speakers of all experience levels share and support each other.  While we fully support the cause and purpose of NSA (you must be an member of the National Speakers Association to be part of NSA-XY), we also have our own board, activities and a members-only Facebook page (130 members).  

This group has become an important part of the National Speakers Association experience for many who participate.   I have worked with several of my association clients to help them understand the value of autonomous sub-groups in helping get members involved, engaged, and connected.  This is not a rouge or competitive organization, as we require people to be affiliated with NSA (or other international affiliates in the Global Speakers Federation).  And while the group hosts its own events, it also contributes educational and social programming at the NSA Annual Convention.  

Our "XY Meet-Ups" (small group brainstorming and sharing days) involve around a dozen people who come together on an occasional basis to share best practices and inspire each other.  The participants vary based on geography and calendar issues, but the enthusiasm to serve each other is always present.  These min-conferences are free (we pass the hat to cover any costs) and are held in a hotel or someones home.  They are facilitated by volunteers and everyone gets the chance to learn and gain ideas for their businesses.  I attended my first "Meet-Up" this year and found it to be one of the most powerfully focused events I have ever been to in my career.

Description from the NSA-XY Facebook Page:

THE FIVE REASONS you’ll want to join NSA XY: 

1. COMMUNITY. Professional speaking can be a lonely profession. These people might be the closest thing you have to coworkers. (Your dog doesn't count.) Come here to get your fix of the energy, brilliance and brainstorming that will help keep your business growing 

2. CAMARADERIE. We’re friends. We’re colleagues. We’re associates. All wrapped up into one. The best part is, we speak each others' language. In short: We get it. (Insert huge sigh of relief.) 

3. CONTENT. We share. We divulge. We reveal. That’s the spirit of our profession. The pie is enormous, we all get a piece, and this website is the spork. Let’s break the bread of brilliance together. 

4. COOL PEOPLE. NSA XY is specifically designed to serve Generation X and Y speakers and their businesses. Membership in this group is only for professional and affiliates of the National Speakers Association and partner organizations of professional speakers from around the world (e.g. CAPS, IFFPS, etc.). We also respectfully request that anyone wishing to join this group have a birth year of 1964 or later so that we can serve Generation X and Y speakers. 

5. CALENDAR. The best part is, we’re big enough to have our own events. In January of 2010, our first non-convention group met in Chicago for a one-day retreat. Our souls, hearts, brains and notebooks overflowed with money-making and life-enriching practices. These events will be coordinated throughout the year. Once a summer isn’t enough. We need each other. 

REMEMBER: NSA XY is coordinated by a volunteer committee so that we can best meet the needs of the X & Y generations of professional speakers now and in the future. We're planning webinars and networking at NSA functions, so be sure to check the events page. We welcome your suggestions and ideas as NSA XY grows as a community.

Creating small focused sub-groups within a larger association can help people feel more connected, but it can also create issues.  Some who do not qualify for membership are not pleased that they cannot participate in the group.  I have talked to many who are in the target demographic who do not understand the purpose of the group, or feel it is "cliquey", and have thus stayed away. But the purpose of NSA-XY is to be a welcoming and safe place for members.  I found it gave me a "home" when I attended my first convention.  I was lost in a sea of 1000 attendees before finding this group. 

NSA-XY is not an "ageist" movement, but a peer group, much like other affinity groups that exist within corporations and associations.  We are not seeking to exclude others, as much as to be inclusive of those who are part of these generations.  As our we age, the focus of the group will change, but we think it has an indefinite longevity.  And, yes, we are aware that there will come a time when a younger group of speakers will want to form their own group (NSA-Z?).  I have often thought the Baby Boomers should also have a group!  

Associations should not be scared of independent and self-governed sub-groups, as when they are done right it can create closer connections for members to the organization.  There is a lot of talk about how to attract younger participants into membership organizations, and I think this model can work in any industry group. 

Kudos to The National Speakers Association board and staff, as they have done a great job of listening to the NSA-XY members, and assisting the group to flourish.  I am very proud to be part of this!

Have A Great Day

thom singer

The 2013 National Speakers Association Convention - Are You In or Not?

A friend of mine wants to be a professional speaker.  I have never seen him present, so I cannot vouch for his skill level, but he is very passionate about inspiring others.  I do not think his desire is "ego based", but instead I think he has been touched by others who present, and wants to be one of those who makes a difference.

His interest in the speaking industry is real, but he has not taken much action.  He has questions, and excuses, around what it takes to be in the business.  Study, inquiry and skepticism all have their place, but they can only take you so far.  As we talked, I remembered being in the same position.  I reviewed the business of speaking for a long time, but I was not committed.  I assumed I knew what it was to be a speaker, because I had observed those who speak, yet the reality was I had no clue.

What we see from the outside is mainly the celebrities who speak, or local business professionals who talk at Rotary Clubs, business showcases, etc...  But that middle ground, the working professional speakers, is harder to observe, and thus the day-to-day of being a speaker is often misunderstood.

It was only when I joined the National Speakers Association that I fully grasped what it meant to be a speaker (since I am not a celebrity).  The organization has allowed me to associate with others in the profession who are devoted to serving their audiences in a variety of manners.  The biggest lesson is that no two speakers have businesses that are exactly the same.  There is not magic formula that once can follow to ensure success.  

The next step was to understand the greater concept of the "Meetings Industry" and how I fit into that as a speaker.  My association with MPI, PCMA, ASAE and other groups helped me realize that speakers are actually "Event Professionals", as great speakers have a material impact on the success of a meeting.  I had to gain both knowledge and respect for the business of meetings before I was able to find my own success.

I asked my friend if he was interested in attending the National Speakers Association Convention this summer? (July 27-30 in Philadelphia).  He was unsure.  The cost of attending made him question the value (and he was unsure if he was ready to invest).  I know from experience that if he participated in the event, and looked for others who are newer to the business, he will make connections that can help him learn and grow.  It is not about stalking the celebrity speakers (as while they are nice, most wont really be able to assist), but instead finding people who one can "grow up" with in the business.  

Is he in or not?  I am not sure.  I do know that if he attends he cannot hang out the whole time with me and my friends, as he will need to create his own social circle (as tagging along never allows one to find success at a conference).  But with over 1000 speakers in attendance, everyone should be able to find people with whom they can establish real and lasting friendships.  Had I not joined NSA 5 years ago I am not sure that  I would have succeeded.  Not because of the organization, but because of the people who have helped me along each step of this journey.

Have A Great Day

thom singer

National Speakers Association Convention - I Would Not Miss It

**Note.  I wrote this in 2013... but the advice is still great for 2014 NSA Convention in San Diego.

Often people wonder why I am active in the National Speakers Association.  I have had several speakers tell me they would not invest their time and money in this organization because they only go to events that have potential clients present.  Since other speakers do not hire them, they cannot see a reason to spend four days at this annual event (or be part of their local chapter).  I can't see a reason to miss it the annual event (or local meetings).  I block the dates in my calendar a year in advance.

Do I get business from being an NSA member?  Nope, not directly.... but I doubt I would be in business if I had not joined NSA five years ago.  The business of professional speaking looks one way from the outside, but is very different once you are in the trenches.  Having regular exposure to others who are walking the same path is like having a "Fast Pass" to get on the good rides at Disneyland.  Plus, many of my friends and I have created referral relationships where we introduce each other to potential clients, so indirectly I have had bottom line impact.

For me, the NSA Annual Convention is a "must attend" event.  Over the past few years I have made friendships with other speakers who have become my peers, advisers and my cheerleaders.  While NSA prides itself on being very "welcoming" to all who are at their events, I am not fully sure that it is any different from other organizations.  There are the same issues with cliques that exist at all conferences, but once you find your own warm nest of friends, there is no replacement for being surrounded by people who get the quirky nature of this industry.

My oldest daughter is also active in the annual Youth Program.  For decades NSA has had a youth leadership conference connected to their annual gathering. It exposes the 100 plus teens to some of the best speakers in the world who share their messages to educate and inspire the children of the speakers in attendance.  The bonus to this is that she has grown to understand what I do for a living.

If you are a speaker and have never attended an NSA Convention.... this summer in Philadelphia will be a great time to come experience what so many others know about the power of NSA.  

7 tips to get the most from attending the NSA Convention

1.  Come to learn.  There are so many great speakers who will cover countless topics that will have an impact on your business.  Platform skills, marketing, travel tips, etc.... and the added bonus of the "hallway conversations" with others.  The nuggets of valuable information will be plentiful.

2.  Meet new people.  Do not sit with your local chapter friends.  NSA has attendees from all over the world, and the interesting speakers who you will meet will open your eyes to many different ways to grow your business.  If you can make one or two new friends each year who you keep in contact with all year, you will over time build up an amazing list of speaker buddies.

3.  Do not stalk the celebrities.  There are some uber-successful speakers who are part of NSA.  Some are there speaking, others are in the audience.  The mistake many new speakers make is they hope to find a mentor who will discover them.  While this does happen, it is rare.  You are best served by making friends with people at or about your same level, and then growing up in the business together.

4.  Vote with your feet.  If you are in a breakout session that is not meeting your needs, stand up and go to another session.  Not every breakout session is going to be fantastic or live up to your expectations.  Do not waste your time, move on and find a session that is best suited to your needs.

5.  Visit the Learning Lounge.  Last year NSA introduced an alternative program that ran concurrently to the breakout sessions.  In the Learning Lounge there are always several small group discussions or TED Style talks happening at once.  Some of these were lead by industry legends and only five or six people were present.  Many did not want to miss a breakout so they sat in a room with hundreds while others received customized education from amazing experts.

6.  Attend the Foundation Dinner and the Cigar PEG.  Both of these events benefit the NSA Foundation, but also give you a chance to share more experiences with others at the conference.  Last year's convention chair, Patrick Henry, is in charge of the Foundation Dinner.  Get ready for it to be very fun!

7.  Belly up to the bar.  You do not need to be a drinker to spend a little time in the hotel bar late at night.  It is in this causal social setting where I have met some of the people who have helped me the most in my career.  There is more to a conference that the formal agenda.... it is often the informal times that bring the biggest value. 

If you read this, and plan to be at the NSA Conference, reach out to me and introduce yourself.  I look forward to meeting you.  

Have A Great Day.

thom singer