Monday, October 24, 2011

Telling, Gelling, and Selling

There is much said about telling your story and knowing your message.

Gurus everywhere preach about networking and the power of business relationships.

Volumes exist on sales.

But none of these alone are enough.  You have to know how to tell, gel, and sell if you want reach your highest levels of business success.  Organizations often are encouraging these separately without regard to how they work together.

"Telling, Gelling and Selling" is about integrating your communications messages with the end result of raising your profile, generating referrals, and winning more business.

Telling - A great presentation on stage at a conference rarely happens by accident.  Phenomenal speakers do not "wing it" when they speak to an audience.  The same thing is true when you are at a networking event or having a more formal meeting.  You have to know your purpose when you tell your story.  While the realities of your message should always be the same (and honest), the points you will make will vary in every situation.

Gelling - All things being equal, people prefer to do business with those they know, like and trust.  The person with a good reputation and who is known as likable and trustworthy - will often have the advantage.  Some argue against the power of business relationships, but I if you are willing to seed this arena to your competition you might face a tough road down the line.

Selling - All the story telling and networking in the world will never matter if you are not getting paying customers.  The game of business is often won by the dollars and cents.  Being able to ask for the business is often harder than it sounds, but necessary if your going to succeed.

Are you telling, gelling and selling?

Have A Great Day.

thom singer

No comments: