Sunday, August 14, 2011

Getting The Word Out

Small businesses all struggle with how to get the word out about their products and services. There is no magic marketing formula that produces results, and every entrepreneur has to create their own unique path to success.

Many solo entrepreneurs are hopeful that they will find instant fame that will help propel them to the top. While this could happen, it is rare.  In my line of work I see new speakers who are waiting for someone to "discover" them and get them onto a fictional "Speaking Circuit".  There is not "circuit" that is a guaranteed route to success.  For each success in the speaking industry there has been a different set of circumstances that have led to victory.

Everyday you need to wake up and do the hard work to get the word out about why your business is spectacular.

Like Sisyphus (Greek Mythology) who has to roll an immense boulder up a hill, only to watch it roll back down, and to repeat this throughout eternity, marketing your business never ends.  I know more than one small business owner who has stopped promoting the company after finding a comfortable level of success, only to find the competitor take over the mind-share of the clients and prospects.

Getting the word out is a never-ending activity.

What do you think? How do you get the word out about your business? What should I be doing differently to promote my career?

Have A Great Day.

thom singer

No comments: