Seth Godin, one of the true gurus of marketing, has a post on his blog this week with advice for wanna-be authors, which is appropriately titled "Advice for Authors". Now here is a guy who knows a thing or two about writing books, as he has written several very good ones (If you have not read "Purple Cow", you should).
Since I am anxiously awaiting the release of my first book, "Some Assembly Required: How to Make, Keep and Grow Your Business Relationships", I read his article with great interest.
I recently heard that 85% of all Americans would like to write a book in their lifetime. If this statistic is true, then I assume that you would also like to write a book. It does take some effort, but my experience has been a positive one. However, you do need to know in advance that it is not always an easy process.
Seth's points were as follows (I will paraphrase):
1. Authors do not make a lot of money from their books.
2. It takes a long time to release a book.
3. Publishers will not promote your book, you must do it yourself.
4. For your ideas to spread, readers must actually read your book.
5. You may want to self-publish. Publishers want a big return, and will not be interested in you until you already have made a name for yourself, at which point you may not need them.
He is right. But then again, he is a "guru". Like anything in your life, if you want to make it happen... you have to be the one to make it happen!!!
Have A Great Day.