Friday, July 22, 2005

Author, Author....

Seth Godin, one of the true gurus of marketing, has a post on his blog this week with advice for wanna-be authors, which is appropriately titled "Advice for Authors". Now here is a guy who knows a thing or two about writing books, as he has written several very good ones (If you have not read "Purple Cow", you should).

Since I am anxiously awaiting the release of my first book, "Some Assembly Required: How to Make, Keep and Grow Your Business Relationships", I read his article with great interest.

I recently heard that 85% of all Americans would like to write a book in their lifetime. If this statistic is true, then I assume that you would also like to write a book. It does take some effort, but my experience has been a positive one. However, you do need to know in advance that it is not always an easy process.

Seth's points were as follows (I will paraphrase):

1. Authors do not make a lot of money from their books.

2. It takes a long time to release a book.

3. Publishers will not promote your book, you must do it yourself.

4. For your ideas to spread, readers must actually read your book.

5. You may want to self-publish. Publishers want a big return, and will not be interested in you until you already have made a name for yourself, at which point you may not need them.

He is right. But then again, he is a "guru". Like anything in your life, if you want to make it happen... you have to be the one to make it happen!!!

Have A Great Day.

Thom Singer

1 comment:

Dale Wolf said...

Hi Tom,

Congratulations on getting your book to the publisher. I've got two in the works and plan to self-publish on advice from another author (Dave Stein) who makes a lot more doing it on his own than with his publishers. We all might want to write a book in our lifetimes, but as you know it is hard work. Seth's brilliance is that he has found some clever ways to develop content fast.

I travelled to your blog today from Marketonomy. Noticed you have me in your frequently read blogs (Context Rules Marketing) so I added a link to you as well.

Best wishes on the book,