Each Friday on this blog I enjoy highlighting some of the cool things my friends do in their personal and professional lives.
My friend Neal Schaffer has just released his third book, "Maximize Your Social: A one stop guide to building a social media strategy for marketing and business success".
I met online Neal through my friend from college, Tim Tyrell-Smith, several years ago. Then we met in person at the 2012 PCMA Convening Leaders Conference (where we were both speakers and had our book signings at the same time). Neal is a wizard at social media, and does not simply try to act like an expert... he is an expert.
I purchased the book on Kindle and am currently reading it with my daily coffee. Wow, good stuff even for those who already are actively using social media.
Neal was also interviewed this week by my friend Stephen Lahey on the SmallBusinessTalent.com Podcast. In the interview he talks about his new book, and his outlook on how social can help a drive business success. Click over and take a listen to the podcast!
He also has a great promo video for his book:
Congrats to Neal on his new book. Very cool.
Have A Great Day