Kevin O'Keefe knows about blogging for lawyers and other professionals.
Do you know Kevin O'Keefe?
O'Keefe, CEO of LexBlog, was the speaker today at the Austin Legal Marketing Association, and he had the twenty legal marketing professionals in the room taking notes so fast that their pencils almost caught fire.
His talk was captivating. He spelled out the tips and tricks that lawyers need to know if they truly want to promote their practices and position themselves as thought-leaders in their practice areas.
"A blog is NOT your website", proclaimed O'Keefe. "Your website is promotional information. It is an electronic brochure. A blog is an educational magazine - your opportunity to be part of the discussion on an important topic" (They are your chance to be seen as the expert).
Kevin has built a successful business by training lawyers about how to blog. Many of his clients are surprised by their own success (which means the speed at which some get real results). He has promoted his business the same way he teaches his clients....by blogging!
"Any idiot can write a blog, but if it does not add value then you will get no links or traffic....nobody will read it, much less comment on your thoughts. You must be adding to the discussion".
O'Keefe says to follow the FLEE principle:
F - Find your audience
L - Listen to the discussion
E - Engage your readers
E - Enhance the discussion
(*note, I might have that last "E" wrong....but you get the idea).
I also had the opportunity to buy Kevin a latte at Starbucks following his presentation. In addition to being one of the smartest guys I have ever talked to about "blogging"...he is also a really nice guy.
If your firm has thought about starting a blog...do not do it without obtaining the guidance that Kevin O'Keefe can provide. He is affordable, knowledgeable and can keep you from making some horrible mistakes.
Have A Great Day.