Tuesday, October 11, 2005

Strive for Brevity

I am currently reading "Swanson's Un-written Rules of Management". It is a small booklet written by William H. Swanson, Chairman & CEO of Raytheon Company.

He compiled "33 Rules" in a spiral bound book, which he gives out as a take-away when he speaks or to anyone who writes him and asks for a copy. I wrote, he responded, and I read it with great interest. His advice is fantastic.

Rule 14: "Strive for brevity and clarity in oral and written reports". Amen. I often think business professionals believe they are paid by the word.

If you want to be understood and if you want to have an impact: Keep it short and get to the point.

Have A Great Day.

Thom Singer

1 comment:

Glenn said...

Like a former boss of mine used to say, "Don't say 'blah, blah' when 'blah' will do."