Monday, October 31, 2005

Be Creative - Day One

This week is going to be dedicated to creativity. My pet peeve is companies who look at what their competition does, and then just copy the same products, advertising, client seminars, etc.... But that is what happens. We all want to make the "safe"choice.

A lot of people hate the cliche term "Out of the Box", but it really is good verbiage for how we need to think in business. Inside the box is safe, vanilla, boring. When you do reach out, you can have some great results (or if you go too far you can look ridiculous, so don't just be creative).

This is especially hard for law firms, accounting firms and other professional services companies, as they need to mix creativity with a serious image. But it can be done.

If anyone has any "creativity boosting" ideas...please email me and I will try to add them in to my posts this week.

Have A Great Day.

Thom Singer

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