In his book, The Human Fabric, author Bijoy Goswami does a wonderful job of diagramming the three different personalities types that exist inside you and the people whom make up your network of personal and professional contacts. There are Mavens, Relaters and Evangelists. Each type has a unique way of interacting with the world, and the more you know about what motivates you, and those around you, the easier it is for you to cultivate your relationships with others.
Why is this important?
It is vitally important because if you do know know about what motivates another person, you may never be able to make the deep personal connections required to assemble a mutually beneficial friendship. We all benefit from having a network of contacts that can and will refer business, but without real understanding of one another....we can never get to that level intimate level with others.
Goswami does one of the best jobs I have ever seen of communicating the traits of the personalities and describing the ways we can all better interact with the other people we encounter in our lives.
The Human Fabric makes a great companion book to read along with my book, Some Assembly Required: How to Make Keep and Grow Your Business Relationships (New Year Publishing, 2005, now available at www.thomsinger.com). Having the understanding of people will allow you to excel at making, keeping and growing any relationship.
Have A Great Day.