I am a believer in the power of viral marketing and having a strong network of professional contacts that will refer business. But viral marketing, word of mouth advertising and networking do not just happen. Everyone in your company must be proactive and reach out to clients, prospects and others VIP's.
However, too often business people think others will do the work for them. Many executives think that the tasks of promoting the company belong only to the sales and marketing staff. Sales people expect marketing to magically make the phone ring of the hook....while marketing professionals await direction from senior executive and the sales team. (It is the same system in law and accounting firms: partners expect other partners, associates and the marketing staff to be responsible for PR and do not actively get involved in business development).
It is a never ending cycle of passing the buck and pointing fingers.
Most companies could produce better results if everyone started coughing all over everyone. Just as the flu, or any virus, is spread is through human contact, awareness about your firm requires you to be talking with people. Your team needs to be having constant contact with the business community. If there is no contact, they don't get sick. The same is true of your clients and prospects, .... if you are not consistently giving them your message, then they are not going to be moved to do business with your company.
How about your business? Are you spreading the word? Think about it. It is up to you, NOBODY WILL DO IT FOR YOU!!!! Cough Cough.
Have A Great Day.