There is so much information being thrown at people that you cannot expect even your devoted customers to notice what you say or do. We all hope people are watching what we write on the internet, but most of it is just noise to the reader.
Don't even get me started about Twitter.
The flight attendant who freaked out this week on the Jet Blue flight got our attention, but nobody is really impressed with the outburst. Additionally, he will be forgotten next week. Standing out for a moment is not what you want for your company. Being a jerk is not sustainable.
To be relevant you must be consistent while cutting through the B.S.
Have A Great Day