In the business development, networking and professional branding coaching that I do for attorneys I have had the pleasure to work with some very motivated individuals. These folks are dedicated to discovering how to grow a business within the practice of law. They are true entrepreneurs, regardless of if they work for "Big Law", a boutique firm, or hang their own shingle.
To succeed in today's legal profession an attorney must embrace all aspects of running a business. Even if your name is not on the door, it is necessary to understand the issues around finance, HR, marketing, sales, networking, PR, commercial real estate, insurance, healthcare costs, business planning, succession planning, etc....
These are areas that are not taught in law school. Few Bar Associations are encouraging continuing education in practical business skills. Many progressive schools and Bar Associations do offer elective courses in practice management disciplines, but they are the exception... not the rule.
Most lawyers want to be a "rainmaker" and a desire book of business that will allow them control over the opportunities that impact their future. But many are unclear on what steps are needed to advance their practice and develop business relationships.
The small things matter in establishing a personal brand in any profession (this goes beyond the legal world). While doing good work is important, it is just the ticket to play in the game. Most people assume if you deliver the proper levels of service, success will follow. "If you build it, they will come!".
Yet to really get to the top, you must determine what it takes to stand out from the competition.
Viewing yourself as an entrepreneur is the first step in achieving your long-term success in growing your legal practice. Regardless of what you do for a living, if you want to excel you must have control of your own destiny (think entrepreneurship!).
Have A Great Day.
***I currently have openings for two additional coaching clients (not limited to lawyers). The ten week (five meetings -- in person or by phone) will help you identify where you are in regards to your networking, branding, marketing, and PR efforts. Additionally we will chart a course that will help you work toward achieving your future goals. Contact me at thom (at) thomsinger (dot) com or 512-970-0398 for more information.