Consistency wins over gimmicks every time when it comes to building your personal reputation, brand and referral network.
Be yourself. Stay focused. Put yourself out there. Serve others. Work hard. Communicate your desires, ambitions and goals. Serve others (yes, I know I said that twice). Be true to who you are in your soul.
Yes, some days you will shine like a star. Other times you will just get through the day.
Over the long haul there is no amount of PR or flashy advertising that will speak as loud as your actions.
Live your life. Be true. Triumph.
Have A Great Day.