I am not the first to think that marketing guru Seth Godin is an amazing thought leader. Most people in the marketing, sales and business development world have heard of this guy, and if not...then they are not actively seeking out cutting edge information and theory. He has written several books, e-books, has a top read blog, and is so widely quoted that one might think him the "Marketing Oracle". When Seth speaks, people listen. Then they repeat what he says.
Well, today is no different.
His January 29th post and free downloadable e-book are worth a look for anyone in the sales profession. We all know about the sales funnel. The prospects go in at the top, and some of them filter out the bottom as clients. More in the top....More out the bottom. But Seth has taken that funnel and turned it on it's side.
He says that you need to take those who already know you (and like you) and get them to sing your praises. Shout them, actually....through the megaphone.... so that the more people know about you and your product.
And he is right. But don't take my word for it. Read his e-book (just 18 short pages) and then contemplate his on-its-side points.
Have A Great Day.
***Graphic borrowed from Seth Godin's website without permission, but I think since I am shouting through my megaphone about how great he is...that it is probably okay.