How To Grow Your Business

Most people in business seek to grow.  Growth is the key to creating the long-term.

There are many ways to measure this growth, and it is not all about money.  But money is important.  Never listen to anyone who tells you the numbers are not important, as without income there is no business.

No one person holds all the answers to helping you grow your company or enhancing your career.  There are many people out there trying to sell their ideas as the best or only answer, but I have found over the decades that you have to take ideas from many places, assemble the concepts that resonate with you, and then take actions.

The part I teach is people.  All opportunities come from people, but we live in a world where social media, mobile gadgets and other digital shortcuts get all the attention.  If you want to do more, you must make a strong commitment to the humans you engage with regularly.

I recently watched a video where some "guru" was saying that nice isn't respected in business.  His opinion was that jerks are more respected because they know what they want and that you cannot necessarily trust someone who is nice.  Bull. I am sure his contrarian boasting gets him coaching clients, but my own experience has shown that it is the person who is an ass that will burn you time and time again.

This does not mean you want to be a push-over or weak in your decisions.  This guy tried to pain nice as viewed as weak. He sighted a survey as if there are no studies that take the other point of view.

It is easy to get frustrated or burned-out from dealing with others, but in a world where so many are hungry to connect (look at the success of connection apps in business, dating, etc...), it seems people are more alone than ever.  Vivek Murthy (former US Surgeon General) wrote an article for the Harvard Business Review about the epidemic of loneliness in the business world.  With all of our digital links, likes, shares and follows people feel isolated.  

This is where we can all grow our businesses.  If we can figure out how to connect with people and make them understand when we see them, they will look back and see who we are and what we do. To grow our business we must grow relationships.  We must ask questions.  We have to find ways to serve others.  It is not about selling in the old manner (pitch and close), but instead it is about showing people we are part of their community.

I have been teaching this for a decade. Many other speakers, consultants, gurus, and others have repetitively told me my topic will not sell, as meeting planners, association committees, and audiences are too easily drawn to those who have contrarian topics.  I disagree.  People are smart and are not tricked as often as people think.  In every economy the power of long-term and mutually beneficial relationships will rise to the top.

I have grown my business and I have always tried to care about people.  Even when others do not return the feelings, I still wish them well in my thoughts.  I don't get bruised too easily in the area of making connections, because I am aware you cannot connect with everyone.  But by choosing people on a consistent basis I have seen my income rise.

Take all the advice you can find that works for your industry and personality, but never believe for a minute that people are not important.  Those who say otherwise are possibly correct in some instances, but not most of the time. 

Grow your business by growing your relationships.

Have A Great Day

thom singer

Purposely Prepared: How To Recession-Proof Your Career

Industry associations provide a lot of value to their members, but none is more important than how they provide a venue for people to get to know others in their lines of work. The people who are engaged in their trade groups in good times are the best situated to navigate the inevitable downturns in the economy.

It is common for those who are active in their associations to have strong reputations within their companies, with their customers, and among their competitors. While the online world is full of great tools for people to gain "fame", lasting reputations come from shared experiences.  

I have been working on a new program for association conferences called"

"Purposefully Prepared: 

How to recession-proof your career"

Many finance experts are predicting a pending recession. While nobody can say for sure when it will happen, they are sure of one thing... it is coming.  If we get hit again like we did in 2008 there are many people who will get hurt who have barely recovered from the economic disasters of eight and nine years ago.

Thus, we cannot wait to have a plan of what to do if the bottom falls out and the amount of corporate layoffs go through the roof.  You have to dig your well before you are thirsty.  Too many have no plan of what they will do if their job goes away, and it seems almost nobody wants to talk about it.

That is why this program is so important to be added into conference agendas now.  If we are educating people on how to be prepared, we are providing real value.  To look the other way and hope there will not be a crash is not fair to anyone. 

What would you do if you lost your job tomorrow?  Most people, after getting past the shock and anger, create a plan, identify their purpose, and network with key people.  But if you wait to do this until the worst case scenario happens, the problem is you have no momentum and are caught up in competition with everyone else who is suddenly unemployed.

To purposefully be prepared means to start behaving today like your life depends on the right goals, the purpose that motivates you to work hard, and your connections to people.  The truth is if you do these things and there is no recession, you are likely to get more promotions and other opportunities.  However, if a crash does come you will be light years ahead of all the other newly unemployed.  By the time they can get it figured out, you will be the one with the new job in hand.

If your association wants a program that will get your members thinking and acting in ways that do not resemble ostriches in the sand, let's have a conversation about how to customize this program for you next association meeting.  It is our responsibility in the meetings and association world to help people learn the necessary skills that will help them succeed.  The last recession is not so long ago, and the wounds are still fresh.  Another economic upheaval could have a worse impact on people.

I promise this program is fun, and forward thinking (it is not gloom and doom). It will also get people talking about your event about how important your organization will be to their future no matter how the stock market is trending.  

Check out the information about my keynotes and workshops at www.ThomSinger.com

Have A Great Day

thom singer

Live Meetings Exist To Help People Connect

Last week I was asked to comment in an article in the San Francisco Chronicle and on SF Gate about why people attend live conferences.  

[Check out the artcle: "How Salesforce runs the well-oiled Dreamforce machine" here]

Events like Dreamforce are more than an agenda of speakers.  The best conferences are experiential and have an impact on people. Live events bring people together, and in our digital focused world, people are hungry to engage with other humans in a live setting.

Ten years ago the death of meetings was predicted.  Economic pressures around the high cost of travel were coupled with the advancement in streaming video, causing many to think that business gatherings would become less popular.  Yet that could not have been farther from the truth.  In 2017 there will be more face-to-face events than ever before, and the meetings industry is experiencing record numbers.  More hotel and convention space is being planned in almost every major city, and barring another recession, the trends are showing up and to the right.

But why?  If we can connect with others through a like, link, share, or follow, what is the purpose of getting together in person?

Because people are still people.  We are social creatures and we do our best when we collaborate with others in our communities.  While some elements of this can be achieved remotely, there is still something about looking another person in the eyes and sharing experiences.  

When I speak at live conferences, or act in the role of master of ceremonies, my content is about connecting.  In a world where we have more access to people all around the world, people are more lonely.  Former US Surgeon General Vivek Murthy wrote in a recent article in the Harvard Business Review that we face an epidemic of loneliness.  Over 40% of adults in the United States report feeling lonely.  This is only getting worse as we retreat deeper into our phones and look up at those around us less often.

Live meetings used to be the place we went to learn cutting edge information about our industries. There were few other ways to gather information and stay relevant.  But now all the information we could ever want is available online.  There are free and paid resources in every field that will help professionals learn.  

However the other reason people have always attended meetings, for the networking opportunities, has become even more critical. Surveys of attendees across verticals shows that people want to make connections when they come to a conference (and yes, learning is still a key draw, too).  

It is the responsibility of meeting organizers to provide both.  Too often they seek high impact topics and data, but hope the networking will just happen on it's own.  Making contacts at a live event, however, has gotten harder over the years because people are commonly looking at phones and tablets.  They miss the chance to have conversations and thus go home feeling they missed out on much of the networking.

The more companies and associations embrace their key role in helping their attendees engage, the better experience people will have at the event.  The better experience they have, the higher chance they will return the following year.  It is a vicious cycle.  Conferences like Dreamforce, SXSW, and others that have high repeat attendees are very aware in how the success of the meeting is tied directly to the human experience. 

If people attend for "networking opportunities" and we do not provide them with the chance make meaningful connections, than the conference has failed.  I spend a lot of time talking with clients about their goals for the experience and the networking.  It does not matter if the audience is made up of millennials, introverts, academics, etc... (all reasons sited as to why they do not prioritize the networking on par with the learning).  People are people.  We spend too much time labeling our audiences and separating them.  Instead we need to seek the similarities and build a community. 

Live events exist to help people connect.

Have A Great Day

thom singer

Call for Speakers

Is a "Speaker" a commodity?

A friend who works at an large association called to ask me something about sourcing "good" speakers.  She said that her organization has gotten so good in their "Call for Speakers" that they get amazing proposals, and crappy speakers.  

After several years of instituting a strong grading system for ranking submissions, the results of audience satisfaction declined.  Since I am a professional speaker, she wanted my opinion.

I have never worked for this association, and probably am not the right fit to keynote their conference or present breakouts for their highly technical niche audience.  But I do know one thing: Writing a great proposal and being a talented speaker are not the same thing.  Content is not king.  While content is very important, they have placed too much emphasis on how well someone can craft a list of audience learning objectives, and moved too far away from caring if the person knows how to deliver a speech. 

I rarely get selected to speak if I fill out a "Call for Speakers" form.  As a person who attends a lot of conferences, I can tell quickly if those on the planning committee had a policy of "audience first" or "how do we look smart".  There is a big difference.

The smartest people are not always the best speakers.  That is not suggesting that we should not care about the information and expertise (those are very important).  But speaking is an art form.  You would not pick someone to paint a portrait of your dying grandmother based on a written essay.  There is so many little things that make a great presentation, and the intangible parts have to be given the credit deserved.

When people create a "Call for Speakers" they need to decide what constitutes a speaker.  My friend's organization was really conducting a "Call for Good Proposal Writers Who Want To Speak".  

If they really care about having better speakers they will need to let it be known that experience and speaking style is important.  Some groups have a minimum number of presentations that the speaker has given in the past years as a requirement to apply.  Even if people fudge those numbers, this requirement sends a message of what is expected.

A speaker is not a commodity. 

What do you think?

Have A Great Day.

thom singer

Social Media Disruption

Over a decade since we all became engrossed in the online and digital world of social media. 

Do you feel like you are better connected?  I don't mean by the ease at which you can superficially be connected to many people, but instead, do you feel closer to the people in your life?

Are there more people you consider close friends? Do you have more intimate connections to business colleagues?  Are you more fulfilled with your social life?  Is there a stronger feeling of camaraderie with clients, co-workers, vendors, etc?

Some will day yes. But many say no.  Social media seemed like it was going to enhance our lives (and it has), but are we really experiencing the benefits of stronger connections?

I argue we are not suddenly more engaged with people than we were a decade ago.  Maybe it is the same, but it appears for some we are worse off.  Yes, we know when strangers ate a burrito for lunch, but while in restaurants I often see people not talking to the people at their table while they stare at their phones.

For ten years people have talked about how social media was made up of amazing tools, and that is true.  But I have talked to audiences for the past decade about how to get back to the basics of human engagement.  Early on the "social media gurus" mocked my position of not linking to everyone with a pulse as my being old fashion.  Now those same "experts" are teaching people how to purge their social media contacts to eliminate those with whom they have no reason to be connected.

One of many things I have taught is the "Coffee, Meal, or Beer Rule".  It simply states that you do not need to connect on LinkedIn or Facebook to people you have not had a real conversation with (and by real, I mean approximately 30 minutes or more).  Granted, there are exceptions and reasons to link with some people you have not really met, but for the most part strangers just fill your feeds with crap. I argued with "experts" on how you should build up your numbers, only to now see them disrupting their own teachings to veer back to a more realistic approach for connecting online and in-person.

Don't get me wrong, I love social media and have used it as a valuable tool since it arrived on the scene.  But do not think it has magic powers, or that giving Facebook $10 to boost your posts will have much of an impact.  The key word is "social".  If you can use these tools to engage people hand enhance conversations, then do it.  But if you think likes, links, shares, and follows have any value by themselves, then you are lost.

I enjoy seeing the "gurus" of ten years ago adopt ideas that are in line with my "Coffee, Meal, or Beer Rule". as a lot of time and money has been wasted in this whole ideas that social media will sell things for the average person. The average person cannot look to a Kardashian business model, as that is simply not how the real world works.

When I began my career as a speaker ten years ago, I was warned that I could not make a living talking about "networking" from a traditional perspective.  I was advised to jump on the social bandwagon as it was the "hot topic".  Today my long-standing ideas are not only gaining ground, but they are what is working for people in a variety of industries.

We can embrace social media tools while at the same time disrupting the hype.  If you want to be more successful and uncover unlimited opportunities, you need a "Choose People - Not Screens" mentality.  

All opportunities come from people.  There are no real shortcuts.  

Have A Great Day

thom singer

Best Year Ever

As we enter 4th quarter of 2017 my business numbers make me smile. Having worked as a speaker, facilitator, and master of ceremonies for 8 years, this is the year I want to replicate. I have worked with the most amazing clients, earned a great income, and have grown as a person.

I have always had the potential to get my business working as it is this year, but there have always been something holding me back.  My work on "The Paradox of Potential" has oddly been part of the reason that I am accomplishing more this year. Asking so many questions of others about the gap between their potential and results, and seeking for their answers on how to bridge that gap, is leaving me inspired in countless ways.

This year I have operated with more intention. This has had a huge impact and has overlapped with my goal of making ages 50 -75 the best years of my life. 

If someone asked me for advice on how to cultivate their own path across the gap, here are the 10 steps:    

1.      Take ownership of your life 2.      Set clear goals 3.      Work past the fear                                            4.      Connect with people  5.      Be aggressive with gratitude  6.      Deliver on all projects                            7.      Accept that change happens 8.      Ask for help and delegate 9.      Try new things                          10.   Believe in yourself 

 In seeking your own potential, you need to find your intention.  If you need help, join the Potential Mastermind Group (so some other group) and get around people who are there to assist you in finding your best year ever.

Have A Great Day

thom singer

10 Steps Toward Your Potential (1 of 10)

"The Paradox of Potential"

#1 - Take Ownership of Your Life

There are many reasons that we are where we are in our personal and professional journeys.  The past is the past, and we each had to navigate many good and bad experiences to get here today.  

Finger pointing is a common pass time and it holds us back from moving closer to our own potential.  In my discussions with people at all stages of their careers, the ones who are struggling the most are quick to place the blame on someone or something.  

In my own career path I have had some highs and some lows.  If I desire to take credit for when my hard work and ingenuity paid off, I also have to take ownership of the low times. While there were always other people involved in the ups and the downs, the once constant was me.  

If you are not feeling positive about your current gap between your potential and your results, grab hold of everything that has ever happened to you and let go of the blame.  Do not blame yourself, but also do not blame others.  You are where you are and that is a great place to start.  

You are the architect of everything that happens from this day forward. You do not need to ask for permission from anyone else to make changes.  Take ownership, but with that you must take 100% of the responsibility.

Personally I have struggled with doing this, as I worry that if I fail all the fingers will be pointing at me.  Yet once I learned that I must be in control if I want the levels of success that I desire, then I am willing to take my chances as the one in charge of my life.

Have A Great Day.

thom singer

The Journey Toward Your Potential

It is frustrating when you know you or your team has potential, but the bottom line is not showing results. Many people find themselves spinning their wheels with a desire to achieve more but they are simply not finding all their success.

There is a paradox around potential.  Often when a company hires a new person they get excited about their expectations about that individual's pending contribution, only to wonder later how they missed the mark. But potential does not equal results.  There are so many other parts that are often overlooked, and it has become my passion to get people focused on how to bridge  that gap.

Human resource professionals have all sorts of personality and skills tests, but they do not always predict outcomes.  Some managers trust their gut instincts, only to later question their own methods. But this is not just about individuals, whole teams can get caught in the chasm can continuously come up short from their desired possibilities. 

In a survey now consisting of over 250 people I have found that 70% of the people feel either they or their companies are not doing all they can in this area of reaching potential. Of those who feel they are reaching all they can, I am not sure if all the participants are being honest with themselves about all they can achieve. Some are clearly comfortable where they are, but when I speak with them it is clear they do not have stretch goals.

Not that goals are the magic bullet.  Many with goals are always missing the mark. Yet, I am learning that your potential is never really the entire destination, as you move a long your path you keep learning and growing and this brings about greater potential.  Each time you get close the prize of potential moves farther out.

The paradox of potential is all about how meaningless potential is without the actions.  It is common to assume potential has meaning, but alone it is just another label we are assigned or self-proclaim. If you take pride in potential without results there is not really anything there. 

It is not about building a bridge you your potential, but rather a scaffolding. You move across and can always add on and take a lateral path or go up and down.  Even diagonal. 

If you seek to go after success all alone you might get there, but when you share the efforts with others you will often get there faster. Potential that is recognized by the people around you is often more realistic and achievable. Consistent analysis and conversation with trusted peers will help you get closer to your best. 

My own business has grown since I made the study of my potential a daily effort.  The honest dissection of past mistakes and missed goals, and openly sharing with peers has allowed me to expand my sales by over 50%. This cannot be a coincidence. I had previously gotten caught up in the dream of my potential for success, but was not focused on the small actions that would take me where I longed to go. 

Those who want to push forward toward reaching more potential cannot be scared to have many discussions with co-workers, vendors, customers, etc...  Wishing for better results will not make them happen.  Stripping away facade of potential and getting real is the key to success.

I am currently seeking more people to take this short survey.  It will only take a few moments, but it will continue to allow me to better understand how people wrestle with their own journey toward their potential.  www.SurveyMonkey.com/r/potential1234

Have A Great Day

thom singer

Recession Proof Your Career by Choosing People

My career as a speaker was built during the "Great Recession".  Before the crash I was advised that if my desire to be a professional speaker was real, I should change topics, as teaching people how to engage, network, build connections, etc... was "fluffy and nobody would pay" for that topic.

Enter 2008 and 2009.  The economy plummeted and people were being laid in near record numbers. Business professionals were scrambling either to find their next job or to show their extra value to their employer to avoid being the next one to be let go.

Those who were finding success attributed their career stability to their networks.  All the news outlets were running stories about the power of networking, and the topic was considered anything but "fluffy".  While I had not had years of experience as a speaker, my take on how to make, grow, and keep your business relationships touched the problem faced by so many people.  Associations who were hungry to provide real value to their members hired me to present and I created win / win relationships with several organizations that have continued to work with me or refer me to this day.

Over the last two years I have again begun to see the eye rolls from meeting planners (and more so from the conference committee members) about the topic of connecting with people.  The reality is in our busy and tech crazed business world the need to establish long-term and mutually-beneficial relationships is more important that ever, but in a strong economy people do not see the immediate need to connect. 

Yet we live in very uncertain times.  While the stock market and job numbers are showing strong gains, there is little trust in what is ahead.  The division in our society over the current state of affairs in Washington DC (and the world) leaves our economy vulnerable, and people are talking about when the bottom may again fall out.  

If people are worried about the economy, they should be taking steps to recession-proof their careers now.  Too many of us (myself included) did not adequately understand what 2008 / 2009 was going to be like and how long it would take us to regain our previous income levels. Conversations these days are often full of questions about what is coming, but I am not seeing many people actively making plans to be ready for the less favorable economic possibilities. 

All opportunities come from people and there is nothing better to ensure that you will bounce back in the face of adversity than having established a network of people who will be there to help out in good times and bad.  The problem is that our social media crazed world has lead people to think they have more powerful connections than they really do.  A like, link, share, or follow means nothing if there is not a real relationship behind it.

Earlier this year I spoke at a conference of successful business leaders who were among the most "self confident" people I have worked with in my career (read that as: nice, successful, and arrogant).  While my presentation went fine, a few of them complained to the organizer that my focus on the importance of connecting with people was "old fashioned" and "dated".  They voiced their belief that this was not top of the list to take their companies to the next level. My belief is that when you choose people you always find victories, especially over the long run.  When I think about the business sector where these CEOs operate, they will be among the hardest hit if their is a correction in the economy.  To lessen the importance of the relationship side of growing a business will leave many of them struggling or bankrupt.  

Everyone is vulnerable to the possibility of a stall (or fall) in the economy, and business leaders and associations should be exploring what is next. Cultivating a culture of connecting is not only good for today, but will help prepare everyone for any bumps in the road.  

Choose people everyday, as there may be a time when you need them to help you.  When the economy stalls is not the time to start networking.  

Have A Great Day

thom singer 

EmCee Role Must Evolve With The Changing Meetings Industry

I will admit, not all professional speakers like being the Master of Ceremonies for a conference or other live event.  Speaking and hosting are two very different skills, and the amount of time and effort that has to go into being the MC of a multi-day event does not equal the value in the amount paid for the services.  Keynotes pay more when you look at the "per hour rate".  

Plus the greatest skill many speakers possess is how quickly they can clear out of the conference after they finish their on-stage talk.  Too few stick around and chat with the attendees.  An EmCee has to be "on" not just up front in the general session, but in the hallways, at coffee breaks, during meals, at happy hour, etc...

I like serving in the role of EmCee.  I like it a lot, and it is a growing part of my business. It is especially cool when coupled with a keynote and my "Conference Catalyst" program, as I know in these combined roles I can help set the tone for the whole event.  It is a big responsibility, but it matters to the success of a convention.

Over the years my approach to being EmCee has morphed. With all the changes in the meetings industry I am undertaking the most intense effort of study and content curation of my decade long career.  Last year I wrote a one-man show as part of an exercise in storytelling (which spun out my new keynote "The Paradox of Potential") and this week I am taking my first workshop in Stand Up Comedy.  While I am not looking to create a comedy routine, there is much I can learn from comics that will serve my audiences in the future.

A conference is no longer a series of presentations.  It is a show, but most people who speak at events are not yet aware of these showtime expectations of the modern audience.  Thus, the EmCee must become the thread that runs both personality and audience engagement throughout all aspects of the agenda.

Becoming an astute observer becomes more important than ever for the master of ceremonies.  To identify the core learning objectives in the general sessions and some of the featured break-out sessions is paramount to the success of the event host.  "Content Weaving" and "Summation" are becoming what separates the professional from some random board member or employee who fills the host role. 

As with any new undertaking, the commitment to the long-term is my biggest focus.  There is too much a stake to imagine my fresh path will be enough for the avalanche of changes that are impacting the business side of meetings.  Yet is is somehow exciting to know that what got me to this point in my career is not what till take me to the next level. To stay relevant we all must keep learning.

Meeting organizers all have different opinions as to what is important for a successful meeting, and some see a master of ceremonies as just an extra expense. But the most innovative in the business are telling me that hiring 'the right EmCee' (not just anyone) is now becoming a fresh priority and an area they are giving more value in the budgeting process.  Having a solid host means they do not have to worry about every detail while also having to manage an EmCee who is not experienced in the planning and execution of a conference.  

I foresee that I will be working in the meetings business for the next 15 years, and it is clear that more changes are coming. I expect the role of EmCee to grow, thus I am working hard to expand my offerings.  Stand Up and Improve classes are just a part of it.  I need to crystallize my skills at summarizing events and observing what is impacting the culture of the conference (and beyond). 

Meetings are a combination of learning and human engagement, and I am well suited to serve audiences who care about both while also living the story of the experience.  

Have A Great Day.

thom singer

Hire a Professional Master of Ceremonies

6 Reasons to hire a professional master of ceremonies for your next event.  When you make your attendees a priority you realize the investment in an EmCee is minimal compared to the impact on your event experience.

Hear episode 278 of the "Cool Things Entrepreneurs Do" podcast.

Become A Podcast Guest - It is great way to grow your business!!!

Recently I heard about a guest on a podcast who in less than 48 hours received 12 new inbound inquiries, had nine enrollment conversations and closed three $30,000 sales… that’s $90,000 in revenue… from appearing on just ONE show! Honestly, I was stunned. I had no idea appearing on podcasts could generate so many leads, conversations and cash. I don’t know about you, but I’ve been looking for a new way to get the word out about my products, programs and services as Facebook ads are getting way too expensive, fewer people are opening my emails and I’m tired of being on the road conducting speaking gigs. I’ve seriously given thought to trying to get booked on a few podcasts, but I wasn’t really sure how to identify who the players are or how to contact them. That is, until… my friend Steve Olsher sent me a free 'Preview' edition of his Ultimate Directory of Powerful Podcasters, Big-Time Bloggers & Social Media Stars. Steve’s Directory provides you with the names, photos, bios, “area of focus,” email addresses and marketing reach scores for the most powerful digital influencers anywhere. In other words, he’s done ALL of the work for you. For the next 48 hours, you can grab a FREE 'Preview' copy of the Directory HERE  https://ar117.isrefer.com/go/Directory/thomsinger/

https://ar117.isrefer.com/go/Directory/thomsinger/ The Directory is an incredible resource. I’m sure it took his team hundreds of hours and thousands of dollars to put it together. If you’re a coach, author, speaker, online marketer, holistic practitioner or small business owner, I highly recommend grabbing a 'Preview' copy of the Directory while you can. These influencers are always on the hunt for interesting guests like YOU to put in front of their large followings. Just imagine what being featured on the right high-visibility platform could do for you overnight. Take a moment & download your FREE 'Preview' copy of The Ultimate Directory HERE >>> https://ar117.isrefer.com/go/Directory/thomsinger/ You’ll be glad you did. Have A Great Day thom singer P.S. When you grab the ‘Preview’ edition of the Directory, you’ll also get instant access to Steve’s free video training series, ‘Profiting From Podcasts’ which teaches you his proven process for getting booked on the world’s leading shows and generating MASSIVE visibility… at NO cost. And, you’ll also have an opportunity to pick up the ENTIRE Directorywhich contains detailed contact information for all 240 new media influencers for 96% off the normal price! Get Instant Access HERE >>>  https://ar117.isrefer.com/go/Directory/thomsinger/

Support Your Industry. Grow Your Pie.

"In a dark time, the eye begins to see"- Cavett Robert

I have seen dark times, and they opened me up to be ready to recognize success.  I have seen bright times and I have enjoyed the warmth of growing my business and supporting my industry.  

I am shocked when others find ways to blacken the sunshine that is illuminating the faces of others.  Why must people throw stones when someone else is rising high?  I am excited about the path I am blazing, but I am also becoming aware of how people behave in selfish ways.    It confuses me, but somebody always takes a shot at those who are excelling. 

This week I attended my 9th annual convention of the National Speakers Association.  Influence 2017 left me inspired for what is ahead for me in the next year. In my time as a member of this organization I have learned so much from the other speakers I have known (and those legends I did not have the honor of knowing).  Each time I attend I come home fired up to do more.

When Cavett Robert founded the National Speakers Association over 40 years ago he told other speakers “Don’t worry about how we divide up the pie, there is enough for everybody! Let’s just build a bigger pie.”  Too many get jealous of others and want to keep them from rising. Yet I believe in Cavett's theory of a bigger pie.  It is paramount to my core thoughts about the speaking business (and the meetings business). I want to see everyone build a bigger pie.  I get upset when I see those who undermine fabric of the pie growth speakers. 

NSA has become a beacon of my success.  When I meet people who want to become professional speakers, I encourage them to attend as many events (local and national) as they can.  But not many get engaged.  I hear many speaking "gurus" who sell services to those who want to speak talk down participation (as clearly they want to sell the information to those who want to make a living in this business), but I never could have found any success without my being engaged in NSA.

When I speak to audiences I always tell them that no matter what industry they are part of, they need to become active in their industry association.  I am shocked how many associations do not champion the cause of associations.  None of us can grow unless we all are on board to expand.

I am shocked by people who do not support their industries.  It is so much easier to grow your industry's pie than to constantly chip away at the foundation of your peers.  I did not know Cavett Robert, but I am sure he smiles at the speakers who have followed after him to expand our boundaries.  Those who support the industry and grow the pie are the legacy he left behind.  I strive to do my little part to add to that legacy.  I look up and smile thinking of him.  I am thankful he founded the NSA.

What do you do to add to the legacy of your industry?  If you cannot answer that I challenge you to do something. Anything.  No matter how small.  It all adds up.  

And do you know who founded your industry association?  You are their legacy... learn their story. 

Have A Great Day

thom singer

The World is Changing - And So Will Your Job

There are many changes happening in the business world.  I am not sure I grasp what all of it means, and I am trying to not have my head in the sand.  The small things matter, but can easily be overlooked.

How people will earn their living is going to be disrupted and more and more people will become self-employed consultants.  Many will thrive in this environment, but having worked as a solopreneur for nearly a decade, I am also aware that some will not be prepared for all that goes with self-employment. 

My own industry, the meetings business, is going to undergo disruptions.  Speakers are going to be directly impacted, as what audiences want is different than it was just a few short years ago.  Meeting organizers are seeking ways to shake up the traditional meeting formats.  The American Society of Association Executives (ASAE) recently held a conference called XDP that was an attempt at redesigning production and participation at a live event. 

Speakers need to be more interactive, as audiences of today appreciate being involved in the presentation.  Speech times are also shorter, so to really connect with people the speaker must have wicked good presentation skills.  Content has to be stronger, but content alone belongs in a white paper, not on stage.  The mix necessary to survive as a speaker will start to become clear in the next few years, and the trick for me (and my peers) is to be open to changing up topics and how we engage while on stage and off stage.

No matter what you do for a living, you need to be looking for what is happening in your industry and how the "new-new" will impact how you do your job. The world is changing, and I fear many will be left behind.  The baby boomers will most likely not be impacted too much, but those of us who are under age 55 need to be ready for some interesting times in the next 25 years.  

I have no answers, but I clearly see the questions.  I am optimistic that I will figure out a way to navigate the future, but I am worried that it will not be easy.  

Have A Great Day

thom singer 

Go Ahead, Judge Me - But Then Give Me A Chance

People judge others.  We all do it.  It is wired into our DNA.  Four thousand years ago if someone walked into your village you needed to be able to quickly decide if they were friend or foe, as a foe could kill you in your sleep.  Thus, we size people up within moments of meeting them, and it is hard to shift that opinion.

Yet we live in a complex world and it is a good idea to realize that when we make snap decisions they are not always right, and when we label and people too fast (in a negative way) we can limit the results that come from knowing another person.  When we dismiss the value of another, we might sell short our own opportunities.

All opportunities come from people, and thus we need each other. I try hard to let people show me more about who they are and what they do before I let a first impression become my permanent opinion.  By giving people a chance there is some risk that they can disappoint, and many decide it is not worth taking a chance.  I disagree, as there is also a chance they can become an amazing friend and supporter.  I want and need more friends and supporters, so I will always let someone prove they have value before determining they are not worthy.

Have A Great Day

thom singer

Your Mindset Brings More Business

If you want more business and desire for each member of your team to contribute more to the growth of you company, then you need to care about the mindset of the individual and the organization. 

In my research for the new "Paradox of Potential" keynote and workshop, I came across the work of Stanford's Dr Carol Dweck (both her book, Mindset, and her decades of research).  Dweck's teaching on a fixed vs growth mindset have had a material impact not only in how it supports what I am finding from speaking to hundreds of people about their own potential, but also in my bottom line.

When you see the world via a fixed mindset you do not challenge yourself to learn as much.  You may not see a need to try new things. If you are certain that your talent is god-given, either think you have enough, or you do not.  This will put limits on your ability to achieve more results.  You will be fast to give up or not put in enough practice and preparation. Thus there is little chance you will achieve more than you expected.  We humans tend to rise and fall to the expectations we believe.

If you do not think hard work, study, and practice will have an impact, why do it?  Easier to blame your IQ, circumstances, or other situations as being out of your control.

But I want to be in control.  It makes me feel right to know that I can impact my own future. A growth mindset brings possibility.  It is through this view of my activities (and I am trying to have this view when I am conscious of the choice) that I am achieving a record breaking year in sales and audience interaction. Believing that I can learn to engage clients (both those who hire me and the conference participants) is making it happen.  This has allowed me to seek ways to change how I behave daily in every interaction I have.  There is a new hunger to accomplish more.  I seek to to get those who hear my message to take real action..

Potential does not equal results. We have to work at finding ways to improve our abilities in countless areas of our lives. Henry Ford famously said, "whether you think you can, or your think you can't - you are right".  Do you think your potential is limited?  Do you have a mindset that is holding you back?  Why let your competitor win because he believes he can?

Your mindset, plus the right actions, will bring more business. 

Happy to share my own stories about what is changing in my business with anyone who wants to reach out (by the way, those with fixed mindsets never reach out).

Have A Great Day

thom singer

Congrats to the new "Certified Speaking Professionals" (CSP)

The National Speakers Association Certifies 43 Speaking Professionals

The National Speakers Association^® (NSA), the leading organization for the professional speaking industry, is proud to announce 43 professional speakers have earned the CSP™ (Certified Speaking Professional) designation in 2017.

It has been three years since I earned my CSP, and I have always been proud to be part of this unique group of speakers.  Just over 800 professional speakers have this designation.

Established in 1980, the CSP is the speaking profession’s international measure of speaking experience and skill. 

The CSP designation is conferred by NSA on accomplished professional speakers who have earned it by meeting strict criteria. CSPs must document a proven track record of continuing speaking experience and expertise, as well as a commitment to ongoing education, outstanding client service, and ethical behavior. The 2017 class of CSPs will be honored during a ceremony on July 8 at Influence 2017, NSA’s annual convention in Lake Buena Vista, Fla.

"The CSP™ (Certified Speaking Professional) designation is the highest earned specification that can be achieved by a member of the National Speakers Association or Global Speakers Federation Member Associations,” says 2016-2017 NSA President John B. Molidor, Ph.D., CSP. “Achieving the CSP designation is no easy task; professional speakers must show documented proficiency over a minimum of five years, must receive positive evaluations from their clients, and must be evaluated and affirmed through a peer review process. When meeting professionals hire a Certified Speaking Professional, they can be assured the speaker brings to the table a high-level of expertise and competency, superior speaking ability, and a proven track record of professionalism and success.”

Introducing the 2017 Class of Certified Speaking Professionals:

Christopher Bianez, CSP, Plano, Texas

Aram Boyd, CSP, Danville, Calif.

Guy Burns, CSP, Virginia Beach, Va.

Mary M. Byers, CSP, Chatham, Ill.

Max Stanley Chartrand, PhD, CSP, Casa Grande, Ariz.

David J. Chinsky, CSP, Bloomfield Hills, Mich.

Heather Christie, JD, CSP, Naples, Fla.

Dennis Cummins, DC, CSP, Miller Place, N.Y.

Sima Dahl, CSP, Chicago, Ill.

Dirk W. Eilert, CSP, Berlin, Germany

Lee Ellis, CSP, Atlanta, Ga.

Celynn Morin Erasmus, CSP, Johannesburg, South Africa

Steve Foran, CSP, Halifax, Nova Scotia, Canada

Sandro Forte, FPSA, CSP, London, England

Chris Fuller, CSP, Arlington, Texas

Chuck Gallagher, CSP, Greenville, S.C.

Merit Gest, CSP, Denver, Colo.

Charmaine Hammond, CSP, North Vancouver, British Colombia, Canada

Stacey L. Hanke, CSP, Chicago, Ill.

John M. Hannon, CSP, Sarasota, Fla.

Joel Hilchey, CSP, Hamilton, Ontario, Canada

Michelle E.W. Howison, CSP, Houston, Texas

Sydne Jacques, CSP, Salt Lake City, Utah

Bethanne Kronick, CSP, Camp Sherman, Ore.

Alesia Latson, CSP, Boston, Mass.

Rob Lilwall, CSP, Lantau Island, Hong Kong

Gary Lynn, PhD, CSP, Milburn, N.J.

Tim Marvel, CSP, Dallas, Texas

Marty Mercer, CSP, Atlanta, Ga.

Tod C. Novak, CSP, Newport Beach, Calif.

Gerry O’Brion, CSP, Denver, Colo.

Kathleen D. Pagana, PhD, CSP, Williamsport, Pa.

Matthew Pollard, CSP, Austin, Texas

Thomas Ray, CSP, Sarasota, Fla.

Philipp Riederle, CSP, Burgau, Germany

Dean Savoca, CSP, Denver, Colo.

Jeff Shore, CSP, Auburn, Calif.

Bill Stainton, CSP, Seattle, Wash.

Carolyn Strauss, CSP, Denver, Colo.

William “T” Thompson, JD, CSP, Colorado Springs, Colo.

Jerome Wade, CSP, Albuquerque, N.M.

Crystal Washington, CSP, Houston, Texas

Ken Weichert, CSP, Nashville, Tenn.

Congratulations to all.

Have A Great Day

thom singer

7 Tips to Reach Your Super Potential

The new keynote presentation that I have developed, The Paradox of Potential, is getting positive responses from audiences and cultivating more conversation than predicted.  After my speeches people are lining up to discuss how they view their inner potential and what is actually happening in their career.

The concept of this talk (and eventual book) is based on the feedback from hundreds of people I have surveyed who admit to not believing they are reaching their career potential (about 70% feel they are coming up short of their ability).  There is a noticeable gap between potential and results, and much of happens because of the small things that people are overlooking.  Rarely is it some giant problem looming in their past.

The same shortfalls are true of corporate teams and non-profit organizations.  While most who are engaged in these groups feel they have "Super Potential" in what they could be accomplishing, the lower than expected results are weighing heavy.  

Getting the results that you desire will not happen by accident. You and your team must be clear about what you are trying to accomplish and have a true understanding of your motivation.  Going through the motions without direction should not be the norm, yet too many feel they are unclear about what they are actually working toward. Additionally you need to surround yourself with people who will help promote you and your cause. Your network matters!

Here are seven tips to help you reach your super potential:

1. Set clear career goals
2. Try new things / Take risks
3. Believe in your capabilities
4. Show gratitude to those who help you
5. Ask for help / delegate
6. Work past the fear
7. Connect with people

This does not have to be rocket science.  Like most things in life, steering toward success is not nearly as complicated as we try to make it. Take the necessary steps daily in good times and bad.  Keep doing the right things and over time you will be among those that others look to as the example.  There are no shortcuts and there is no way to outsource your success.

Have A Great Day.

thom singer

 

Choose People

After more than ten years of social media and mobile, are we really better connected?  Some are confident we have transformed our society for the better, while others do not believe they have any more tangible relationships. Life is a long climb, and it is better when we along our path with others.

A decade ago, when all the online tools appeared, people predicted the end of live meetings.  In 2017 there are more face-to-face events than ever before.  People are hungry to connect with others, and I believe that many of the tools we use are not really allowing us to have deeper friendships. And it is not just formal conferences and events that are booming: Every corner has a Starbucks and those are filled with people meeting in person.  People need to convene. 

Because of Facebook, LinkedIn, Twitter, Instagram, etc... we know more people on the surface, but few are saying they have deeper personal connections and better business relationships. I think has become harder to get noticed in the sea of noise, and buyers are often more confused than ever when it comes to finding the right providers of products or services.

The noise will not go away, so people who want more connectivity in their lives and careers must take strategic action when it comes to cultivating long-term and mutually beneficial relationships. If you want to connect better with people, you have to make it a priority.  There are no shortcuts.

I am having more fun than at anytime in my career. I have been teaching networking skills for years, and suddenly people are hungry for more on this topic. The millennials in my audiences are the most energetic about the message of "Choosing People". In conjunction with my new material on "The Paradox of Potential", there is unprecedented interest on how to do more in a career and why there is power in making meaningful connections.  

Have A Great Day

thom singer