A client who has hired me to speak at a banquet recently said, "you make it very easy to do business with you".
I appreciated the compliment, as I do try to bring ease to every transaction. I enjoy my career as a speaker and consultant, and thus I am enthusiastic about all aspects my work.
However, this comment got me to thinking. I had not done anything spectacular. I simply have customized my pre-program planning to meet his schedule and specific desires. Why would a speaker, or any vendor, not make the clients unique needs a top priority?
What would your clients say? If I called them up and asked them if you were "easy to work with" how would their answers frame your services?
Have A Great Day.