I have been very outspoken lately with clients about the importance of conducting "Networking Audits". Too much money is being wasted inside companies, law firms and other organizations with employees joining groups and never participating.
Being listed in a membership directory has almost no value in today's busy world. Being a member only has power if you participate. Individuals need to understand that they need to put time into networking organizations to get results. Companies need to look at the money they are spending on orphaned memberships and decide if that money can be better used in other areas.
For more information on conducting a "Networking Audit", give me a call or send me an email.
Have A Great Day.