There is no end to marketing a legal practice. A career can go in many directions over 40 years, and you can never expect that what got you here will get you to the next level.
You will need to be engaged in positioning yourself throughout your career. While the exact marketing activities which you participate in will change at different points in your life, it is important that you never ease up on promoting your practice. Those who continue to have their marketing, networking, and business development activities a priority will have more choices in the future.
Now that you have read "The ABC's of Legal Marketing" we hope that you are inspired to be more active in your efforts to grow and expand your brand and to win more business. All opportunities come from people, thus you cannot expect to develop your practice from behind your office door.
Get to work and never stop.
Have A Great Day
Thom Singer is experienced in legal marketing and business development. He regularly speaks at law firm retreats inspiring attorneys to embrace their brand and increase their sales. He also teaches lawyers ways to improve their presentation skills as the firm's secret weapon for business development success. More information at www.ThomSinger.com.