Wednesday, December 01, 2010

Party Like It's 1999

Tonight was the annual Andrews Kurth Holiday Party in Austin. The local office of this AM LAW 100 Law Firm has long been known for hosting some of the best corporate events in the local business community. Tonight they lived up to their reputation with this soiree at PF Chang's.

Many in the Austin Tech Community remember the social networking events of the late 1990s, and while some will spin the memories in many directions... the truth was they were "epic" in so many ways! After the "bust" these events where few and far between, but Andrews Kurth has consistently held their annual holiday party for clients and "friends of the firm" --- as well as their spectacular "AFTER PARTY" following the Ernst & Young Entrepreneur of the Year Awards.

Bringing people in your business community together in good times, and in bad times, is a wonderful way to build personal relationships and encourage the human to human connections that drive business. Many firms desire to host events that have a meaningful impact on their community.... few can pull it off like Andrews Kurth.

You can bet that tomorrow those in attendance will be sharing stories about their good time at the event!!!

I had a great time catching up with old friends and former co-workers (I worked for Andrews Kurth for two years as their Director of Business Development and Marketing, and had planned many of their events in my day!). The crowd got close to 400 people, and the conversations and networking continued late into the night. The party was scheduled from 5:30 - 8:30, but even at 11:00 PM there were dozens of people still in attendance. A sign of a great party is when people are still engaged long after they had planned to go home.

I encourage business professionals to take advantage of the holiday season and attend the holiday parties that take place in their business community. There are few chances to mix and mingle with those who can have the highest levels of impact on your future. Too many rationalize reasons not to attend these types of events... but in the end they miss out.

Get out there and network!!!

Have A Great Day.

thom singer

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