"Social Media" is becoming more like "Broadcast Media" as the amount of noise grows beyond the level that anyone person can follow, comprehend, or digest. People are becoming passive, sitting on their butts watching social media the way they watch television. The "online celebrities" are getting much of the attention, and the dialogue is slowly vanishing in many of the most popular online communities.
Originally there was an excitement of discovery in social media. People looked for the brilliance in others who were just like them, not the famous elites. Then we anointed social media royalty and forgot all about the revolution. These days it seems people are working hard to shut people out of their field of online vision. Where I used to feel community, I now cannot find the love.
"Social" means two way... give and take. To keep social media unique and powerful we all have to stay involved in the discussion. Leave comments on the blogs you read and advance the conversation. ReTweet what other people say that you find interesting on Twitter. Use the "like" buttons on Facebook to show people you are really hearing their words. Talk about the things people are saying and doing and promote the best of the best on YouTube and beyond. Use your online voice (via blogging, Facebook, Twitter, ezines, YouTube videos, online reviews, status updates, etc...) to promote the fascinating things that you see other people doing...., not just as a brochure for your own products and services.
Take ownership of social media and bring back the social.
If we are all buried in a noise filled coffin , then social media will die the death of a million nothings. Who will care about social media if it becomes anti-social?
What do you think?
Have A Great Day.