Consistency must be consistent.
I know, that sounds redundant. However, think about how many times you have heard the advice to be consistent in your business and personal life, and then how often do you encounter people who do not behave in this manner?
Walk the talk of your personal brand. This can be hard, because life is full of competing responsibilities and it is easy for decisions to become scattered based on the situation. Plus, we all tend to see the world through the lens of our own priorities.
Having a clear set of goals and knowledge of your personal brand makes it easier to tackle the tough decisions that pop up along the way. When you make a mistake, recognize it (do not rationalize it away), and own your faults. Apologize if necessary (publicly). Then try harder next time.
Consistency is not easy, but it beats being a fraud.
Have A Great Day.