Wednesday, February 17, 2010

Getting Noticed

There have been a lot of articles lately about how to get noticed by influencers, how to raise your value to those in your business community, and how to stand out from the crowd. Times have been tough and competition fierce, and people are looking for any edge to help them achieve more.

This is an important topic, and many mistakenly think the answer involves special skills, mysterious business plans, and a lot of luck.

The truth is, it is easy. Simple. I mean so simple it is nutty.

Help other people.

There, I said it. Help other people. But the key is you help them without expecting them to ever repay the favor. Just find out what is important in their life and be a resource that assists them in achieving their goals.

Think of your own life. If you are successful you probably have people who want to get on your calendar to "pick your brain". Too many such calls and you feel you have no brain left. Thus you hide from all the calls from friends of friends who seek your counsel. But what about the person who refers you a new client? Will you meet with them? I bet you will.

Getting the attention of the movers and shakers is easier than you think. You just need to know what people want in life and then bring it to them.

You find out what they want by asking them. Questions like "what do you need to make 2010 a spectacular success?" or "who is your ideal client and how do you find them?" or "If I could do one thing to make your life better, what would that be?".

Now, you will not be able to help everyone. Your network of contacts and powers of influence do not lend themselves to every person's needs. But if you ask enough people, you will find ways to become a conduit for success for many people.

And do you know what happens to those who are conduits for the success of others? They become magnets for success. Opportunities line up at their door.

This happens for two reasons. One is karma. Those who do good just seem to find more good things. The other reason is that you are always being watched in your community (business and personal). People know who those people are who assist others and they want to be in their orbit. You know how they get into their orbit? They help them achieve their goals.

Yep, it is a continuous loop. It is not always the people you help who help you, so do not keep score. Too often I have seen people give up because they have delivered great things to folks and those folks have not returned the gesture. This causes people to sour on the whole idea of being generous. They take a "self-focused" stance and miss out on all that could have come their way.

Zig Ziglar, famous author and speaker, said "You will get all you want in life if you help enough other people get what they want". He is right.

Have A Great Day.


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