Route 66- The Journey Toward Success
Warm Up Your Cold Calls
Many people believe that you either "cold call" or you "network", however, these are not business practices that are in competition with each other. Instead they are complimentary.
If you are talented at building a network of professional contacts that can and will refer you
business...it makes your cold calling efforts less painful. No sales professional enjoys picking up the phone and calling potential clients. Trying to schedule an appointment with busy professionals can be a struggle. Voicemail and gatekeepers have made cold calling next to impossible. To succeed you need to stand out from the dozens of other solicitors who ring in daily.
Your network helps not just for the obvious fact that you can make more "warm" calls when a mutual friend allows you to use their name in your calling. If you know a lot of people in your business community and keep up with the local news (and other happenings that are topical to the person you are calling), when you do have to make a COLD call.....it is more likely that you will quickly find some common connection to the person you are calling. The sooner you find a connection, the faster you call will heat up!!!
Have A Great Day.