I cannot be a professional speaker and master of ceremonies if I do not have clients. Same is true if you are a lawyer, accountant, consultant, coach, etc... No matter what we do for a living we must develop new business.
Sales drives all business.
I have identified the ten things I must do go acquire new customers. They are not easy, but they must be done.
For me, if I can get past number one and number two I almost always win the business. The hardest part is getting the attention of someone who can hire me and making them take notice of my services.
My list of steps to sales success:
1. Get prospective client to know you exist
2. Get prospect to go to website and watch video
3. Establish connection and relationship
4. Understand outcomes they desire from their event
5. Demonstrate unique value I bring when I speak
6. Proposal of my services
7. Overcome concerns / objections
8. Negotiate the final deal
9. Close / Get contract signed
10. Follow up and customize program
What are the steps you have to take to win business? Take the time to identify what you must do, and then decide what areas you are good at, and what steps you need others to help you with in order to grow you company.
Have A Great Day