Why hire a sales speaker for your next event?
Sales is the root of all success regardless of your industry. When the topic of sales is ignored or avoided we are short-sheeting the success of our the organization.
Too often people who are planning agendas for corporate, legal, or association events shy away from the idea of putting sales and marketing on the main stage. They make excuses as to why this topic is not right for their audience, and lean towards keynotes by celebrities, economists, innovation experts, or any pancake stack of technical industry-specific speakers.
All of the above are important issues, and some speakers who fall into these categories will "wow" an audience (some wont, but that is a different discussion), but if we ignore sales we ignore the future of everyone in the room. All organizations need to educate their people as to the value of cultivating new and repeat business if we care about job security for everyone.
Sales is the oldest profession (yes, sales). Without paying customers there is no company, law firm, or association. One would thing businesses would realize this and champion "sales" to all, but they do not. Too often law firms pretend they are not like other companies (they are, they need profits or they shut down) and act like sales is not to be discussed. Non-profits proclaim that sales do not matter in their world (they do), but ask any CEO of an association and they will tell you if they numbers don't add up, people lose their jobs. Sales are key to the future no matter what you do for a living.
Those whose job descriptions do not involve responsibility for the bottom line can stick their head in the sand, but that is limiting for the whole organization. The smartest organizations will help everyone realize how they can impact sales, even if their role is internal. The elephant in the room at almost all events is that sales matters to your audience.
Finding the right speaker who can take an often scary topic (yes, sales is scary) and make it relate to the crowd is the hard part, but not impossible. Talk to the speakers you are considering and ask how their topics can be related to sales, or seek out sales speakers and look for how together you can customize your message to meet the needs of your audience. Sales should not frighten people, but inspire them about growing the organization.
Have A Great Day
*** Thom Singer is a professional master of ceremonies and keynote speaker. www.ThomSinger.com