Today's Guest Blog Post was written by Chad Goldwasser, co-author of "Some Assembly Required: A Networking Guide for Real Estate". Chad is the founder and sales team leader of Goldwasser Real Estate and one of the top real estate brokers in the United States.
The more I learn about my business the more I find that it really is important to remember to always get back to the basics. People often wonder how they can reach the pinnacle of their industry and stay there, I think the answer is to be innovative and creative, but also remember that it always comes back to doing the good old fashioned basics, and doing them well! So, what are the basics?
1. Work Hard- No matter how far along I get in my business, I find that there is one thing that always remains a constant with seeing great success, working my bottom off! I remember starting my real estate career at the age of 24 and not stopping for anything. If someone wanted to see a home on a Friday at 10pm, I was there. Open houses, every single weekend, Saturday and Sunday. Hours, Monday through Sunday open all day-and night! It was necessary to create the momentum that I know get to feel. Even now, as we experience this tumultuous time, I have found that one thing pays great, hard work!
2. Serve people from the heart -If you do not have a servants heart, you will never truly reap the rewards of life. People love to feel your energy, your passion, and they love to feel that you care-ABOUT THEM! I think that you should look at every person you serve, not as a paycheck, but as an opportunity to give someone the greatest experience of their life. To show them that you are a true professional, with a heart. Do this and you will survive in any market.
3. Develop your skills-Be a life long learner, and practice your craft. If you had the great opportunity to watch Shaun White at the Vancouver Olympics winning the half pipe event, you were watching someone who stood head and shoulders above his competition. He made the other competitors look like amateurs, and how did he do it, a huge dose of courage and lots of practice. If you have the opportunity to read about this great athlete you will find a hard working guy who is constantly practicing his craft. Are you in gold medal form? If not, maybe it is time to put in some more practice!
4. Become a lead generation machine!-Let’s face it, no matter who you are or what you do, your ability to generate business will be the main key to your success. Whether you are an actor, a doctor or a real estate salesperson, you need to be able to find leads, and once you do, close them! Business is about sales, and once you figure out how to create lots of sales, you are good as gold. There is nothing of more importance than becoming a lead generation machine, finding and acquiring new leads at all times. What you did yesterday is done, each day you must start anew, looking for those precious leads!
That is it for now, let’s get back to what makes people successful, the basics!
Have an amazing week!
Founder/Sales Team Leader
Get your copy of "Some Assembly Required: A Networking Guide for Real Estate" at Amazon.com