Friday, June 17, 2005

We All Scream for Ice Cream

Last night my wife and I attended a local comedy club, with the delightful couple who own the local Kaleidoscoops Ice Cream Shop franchise. They had received some free tickets to the club and had invited along a small group of friends, ...and asked us to join them.

We have become friends with them over the past two years, as having two young daughters, my family can always find a reason to go celebrate an event over an ice cream cone. There are many such events worthy of a special occasion: birthdays, anniversaries, report card day, first day of school, last day of school, ....Tuesday, Thursday!!! I laughed that you know you eat a lot of ice cream when the owners of the shop invite you to join them out on the town!!

But this couple is a perfect example of what makes certain small business people successful. They have a great product (Kaleidoscoops has really good ice cream, especially the chocolate chip mint.... much better than that other ice cream chain), but more importantly they have a great "customer service attitude" and create a true sense of community for those who frequent their store.

Everyone in our neighborhood who knows the establishment will tell you that the ice cream is good, but the proprietors are great. Friendliness to all who comes in the door is standard, but they have an extra special way of making everybody feel special. Especially the children, who is what ice cream parlor's are all about anyway!!! My kids love going there and want to see Bob and Dolores as much as they want to get an ice cream cone (well, almost). They are always excited to see their repeat customers walk in the door and get to know their clientele personally.

Business professionals from companies of all sizes can learn from these ice cream entrepreneurs.

Have a great day.

Thom Singer

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