New Year Publishing (my publishing company) is excited to announce the release of Dale Pollak's new book, Velocity (New Year Publishing, 2008). Velocity shows how car dealers in today's pre-owned automotive marketplace can accelerate profits by running their dealerships using an investment-minded approach. This relatively new concept was pioneered by the book's author, Dale Pollak, who had to run his own Chicagoland Cadillac dealership this way out of sheer necessity – he's legally blind. It reads as Pollak speaks – quickly and with enthusiasm and the book is full of interesting anecdotes and simple exercises for applying Pollak's strategies.
Available at Amazon.com.
About the Author: Dale Pollak's career in the automotive industry has spanned more than two decades. As a dealer, consultant, entrepreneur, and speaker, Pollak has helped many successful automotive dealers in America make dramatic improvements in their pre-owned operations. Pollak's unique vision about how to improve used vehicle operations was shaped as much by his 13 years as a Chicagoland Cadillac dealer as it was by his visual impairment. Unaffected by the aesthetic qualities of his inventory, Pollak was able to analyze pre-owned vehicles solely from an investment-minded perspective. This viewpoint was the foundation for vAuto, Inc. the technology company he founded in 2005. vAuto provides dealerships with a better way to price, appraise and manage their pre-owned inventories. Prior to vAuto, Pollak helped build Digital Motorworks, Inc. from its inception to its successful acquisition in 2002. He holds a B.S. in Business Administration from Indiana University, a law degree from DePaul University's College of Law, and is a four-time winner of the American Jurisprudence Award.
Have A Great Day.
thom
www.thomsinger.com
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